Schools & Resources

  • Schools & Resources

    6 Web Design Trends for 2016

    January 14, 2016 •

    Web design trends are never static but change constantly. Here are six new trends that you can expect to see in 2016.

  • 10 How-to Video Examples for Merchants Schools & Resources

    10 How-to Video Examples for Merchants

    November 5, 2015 •

    How-to videos can establish your expertise, promote your products, and entertain and inspire viewers. Here is a list of how-to videos from brands and merchants. All of these videos provide helpful ...

  • 8 Digital Marketing Awards to Follow, for Inspiration Schools & Resources

    8 Digital Marketing Awards to Follow, for Inspiration

    October 26, 2015 •

    When developing digital content for your brand, why not learn from the best? Annual digital marketing awards are good for discovering creative content and effective campaigns on the Internet. And ...

  • Schools & Resources

    12 Online Marketing Courses, to Increase Your Skills

    August 19, 2015 •

    It is essential to stay current with online marketing techniques and best practices in the ever-changing world of SEO, PPC, and social media. Due to time and budget considerations, local business owners, in-house staff, and digital marketers can’t always attend conferences or take outside courses. The solution is online courses that offer attendees the chance to learn on a flexible time schedule.

  • 11 Website Design Galleries for Inspiration Schools & Resources

    11 Website Design Galleries for Inspiration

    July 30, 2015 •

    Website design galleries are useful for inspiration — with your own site or if you’re just a fan of great design. They can also be good resources for finding a ...

  • Schools & Resources

    15 ‘Contact Us’ Pages, to Inspire

    May 6, 2015 •

    Contact pages on websites are where businesses typically drop in the phone number, email address, and perhaps a contact form. Often treated as an afterthought, contact pages deserve more attention since they serve as a: Consumer resource for contacting key personnel; Lead generation touch point; Trust generating focal point.

  • Schools & Resources

    15 Infographics to Improve Your Online Marketing

    April 29, 2015 •

    It is often easier to process information visually than through reading. These fifteen infographics and their related articles include actionable insights that can help improve your online marketing efforts. Topics include advertising, consumer behavior, mobile, local search, email marketing, social media, and search traffic.

  • Video Styles that Attract and Convert Shoppers, for Ecommerce Schools & Resources

    Video Styles that Attract and Convert Shoppers, for Ecommerce

    April 6, 2015 •

    In today’s marketing world, companies spend much time and money deciding how to create the most compelling content to promote their brands. One way to do this is with video. There ...

  • 8 Common Responsive Design Mistakes Schools & Resources

    8 Common Responsive Design Mistakes

    February 10, 2015 •

    A mobile-optimized website is a must-have for ecommerce merchants. To achieve this, many use responsive design, which makes a site render well across multiple devices. I addressed the basics of ...

  • 6 Ecommerce Design Trends for 2015 Schools & Resources

    6 Ecommerce Design Trends for 2015

    December 23, 2014 •

    In 2015, responsive, mobile-friendly ecommerce websites will stop being a competitive advantage and start to become a necessity for doing business online. This change will also impact how online retail ...

  • 11 Sites for Ecommerce Design Inspiration Schools & Resources

    11 Sites for Ecommerce Design Inspiration

    October 6, 2014 •

    An online merchant must be part designer — crafting and implementing all the aesthetic elements of a store. Fortunately, struggling creatives can access a variety of online resources to find ...

  • 7 Ecommerce Design Trends for 2014 Schools & Resources

    7 Ecommerce Design Trends for 2014

    January 14, 2014 •

    As more online retailers seek to provide a good mobile shopping experience, expect to see a significant number of site redesigns in 2014. These redesigned sites are likely to follow ...

  • Schools & Resources

    WordPress Accessibility Resources

    December 5, 2013 •

    WordPress is the foundation for many websites. Roughly 40 percent of the top 10,000 sites in the world use it, including ecommerce sites, blogs, major online publications, and web applications. Whether you’re ...

  • Schools & Resources

    18 Resources to Make a Logo

    July 8, 2013 •

    A logo is a way for a business to convey its identity and purpose. But hiring a designer to create a logo can be an expensive and intimidating process. There are a wide variety of online tools available to create a unique logo without spending a huge amount of money. Here is a list of ...

  • Schools & Resources

    11 Sites with Great Search

    May 20, 2013 •

    Search is a big opportunity to provide a positive shopping experience. Helping customers find what they’re looking for is a proven way to generate sales. Here is a list of sites that offer compelling search. Some of these sites provide traditional site search with advanced search opti...

  • Schools & Resources

    5 Simple Ways to Make Great Product Videos

    May 1, 2013 •

    In "Learning from Infomercials for Product Demonstration," my article last month, I discussed the importance of product demonstration and video in selling online. This month, I’ll explain how to make product videos that get results. Given the rise in well-produced online video, it can ...

  • Schools & Resources

    10 Examples of Storytelling in Web Design

    March 15, 2013 •

    In "Storytelling in Web Design," I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements. In this article, I will examine ten sites that use storytelling and list the character, setting, and action found in each story.

  • Schools & Resources

    8 Ecommerce Galleries

    February 25, 2013 •

    Looking for ecommerce design ideas? Browse through website galleries that showcase ecommerce sites. Find examples of beautiful websites and site elements from both new and established ecommerce stores. Here is a list of inspirational galleries that showcase ecommerce sites. There are ...

  • Schools & Resources

    10 Creative Contact Pages

    February 21, 2013 •

    Contact pages facilitate questions from visitors, and otherwise help prospects locate your business or connect via social media. A well-designed, creative page with easy-to-find information encourages interactions, which can lead to sales. Here are 10 creative contact pages. Lionway...

  • Schools & Resources

    5 Sins of Retail Site Design in 2013

    November 20, 2012 •

    A great retail site design is aesthetically pleasant; it reflects current trends; and it includes the best and often latest in functionality. When these areas are ignored the resulting design can be downright sinful — even harmful to the bottom line. To some extent, site design is subj...

  • Schools & Resources

    Learning from Bad Web Design

    September 14, 2012 •

    Recognizing bad web design is often easy. But it can be difficult to know what makes it bad. In this article I will give you examples of bad web design and explain what good design practices could be used instead. Note that many of these examples are extreme cases of bad web design and there is more than one mistake in each example image.

  • Schools & Resources

    16 New QR Code Campaigns in 2012

    July 24, 2012 •

    Quick Response (QR) codes continue to appear in creative and inspired marketing promotions. Companies are finding new uses for the codes, as well as new ways to display them. Here is a list of new QR code campaigns in 2012. Some of the QR examples are remarkably inventive, such as Ema...

  • Schools & Resources

    10 Photoshop Skills for Beginners

    May 14, 2012 •

    Adobe Photoshop is an incredibly powerful program that allows you to do professional grade image manipulations and adjustments. Whether you want to work with product images or design website layouts, Photoshop has the tools you need to get the job done. However, Photoshop is so powerful...

  • Schools & Resources

    Managing a Design Project When You’re Not a Graphic Artist

    March 5, 2012 •

    Ecommerce merchants wear many hats. One of them is designing graphics for their websites. In my experience as a freelance graphic artist, I've adopted steps to help me become efficient and productive for each graphic project. I've listed those steps, below, hoping they can help non-pr...

  • Schools & Resources

    SVG Images: Sources to Download, Create

    January 30, 2012 •

    In "SVG Images: What Merchants Need to Know," I explained the difference between raster and vector images and explained how SVG images use XML to generate perfectly scalable graphics. From that article, recall that raster images can accommodate many more color variations than vector, b...

  • Schools & Resources

    12 New QR Code Campaigns

    November 15, 2011 •

    Quick Response (QR) codes continue to gain momentum in mobile commerce. As the holidays approach, a number of companies have launched QR code campaigns to boost sales, as well as promote worthy causes. Here is a list of new QR code campaigns. In addition to promoting mobile commerce, t...

  • Schools & Resources

    4 Free Photoshop Alternatives: Sources to Learn

    August 30, 2011 •

    My suggestions for free Photoshop alternatives we published earlier this month, in “4 Free Photoshop Alternatives for Image Editing.” I described four free Photoshop alternatives — GIMP, Paint.NET, Aviary, and ...

  • Schools & Resources

    An Introduction to Flash Cookies; How to Manage Them

    March 16, 2011 •

    The Federal Trade Commission’s (FTC) proposed "Do Not Track" legislation has generated a lot of interest in how websites track visitor behavior. In this article, I am going to introduce Flash cookies and explain how they may be used to violate consumer's privacy. What Is a Flash Cookie...

  • Schools & Resources

    Mobile Commerce: Four Good Examples

    March 18, 2010 •

    Deciding what to do about the explosive growth of mobile traffic can be difficult. That’s why we’re bringing you some of our picks for the best of the mobile web, with mobile-optimized sites that bring a unique and useful experience for users. Some of these sites are from large retailer...

  • Schools & Resources

    Ten Inspiring Ecommerce Site Designs

    July 10, 2009 •

    Creating a great (and successful) ecommerce site requires a mix of terrific products, strong marketing, informative content, and strong site aesthetics. In this article, I have located ten ecommerce sites that offer inspiration for the site aesthetics portion of this mixture. Certa...