Page 6 – Practical Ecommerce

Category

Google Ads
Better Audience Targeting in Google Ads

October 5, 2025 • Matthew Umbro

The search giant has enhanced its targeting capabilities to resemble those on Meta, LinkedIn, and other social channels.
Business
Startup Vet Revives Legacy Fitness Brand

October 3, 2025 • Eric Bandholz

Jon Shanahan destroys the myth that founders make lousy employees. He transitioned from a business he co-founded to remake a 20-year corporation.
Platforms & Apps
Agentic Commerce Has Arrived

October 2, 2025 • Armando Roggio

New protocols from Google and Stripe help establish transaction standards for agent-based commerce. Once a novelty, AI shopping agents are becoming a reality for consumers.
Platforms & Apps
New Ecommerce Tools: October 1, 2025

October 1, 2025 • Sig Ueland

Our rundown this week of new products and services for merchants includes sustainable packaging, website builders, agent-based commerce, pay-later purchases, B2B marketplaces, B2C CRMs, and more.
SEO
ChannelAdvisor Founder Launches GEO for Merchants

September 30, 2025 • Kerry Murdock

Scot Wingo observed consumer shopping journeys while running ChannelAdvisor. His new firm, ReFiBuy, applies that experience to generative engine optimization.
On-page SEO
Google’s Spam Updates, Explained

September 29, 2025 • Ann Smarty

Traffic declines from spam updates are typically drastic and result from violations of Google's published policies.
Email & Text Marketing
New Google Postmaster Tools Focus on Compliance

September 28, 2025 • Armando Roggio

Email marketers lose simple reputation charts as Postmaster Tools version two emphasizes compliance status.
Business
CFO Shifts to Menswear, Egyptian Roots

September 26, 2025 • Eric Bandholz

In 2020, Karim Abed was chief financial officer for Texas-based home builder, but he yearned to launch his own business and reconnect with his heritage.
Platforms & Apps
New Ecommerce Tools: September 25, 2025

September 25, 2025 • Sig Ueland

New products and services this week address agentic commerce, multichannel fulfillment, email and SMS marketing, sales tax, sponsored ads, social commerce, AI assistants, and more.
Marketing & Advertising
Prime Time for Merchant-Publisher Deals?

September 24, 2025 • Armando Roggio

AI-generated search results are crushing some digital news publishers. It's an opportune time for publishers and merchants to explore direct collaborations.
SEO
Ask an Expert: How to Start with GEO?

September 23, 2025 • PEC Staff

There's no universal guide for product integration on genAI platforms, but merchants can take proactive steps to prepare.
SEO
Recover ChatGPT 404 Traffic with GA4

September 22, 2025 • Ann Smarty

ChatGPT sometimes hallucinates source URLs, sending users to 404 "not found" pages.
Analytics & Data
How Brands Boost ROI with Smart Data

September 19, 2025 • Eric Bandholz

Two CEOs share solutions for cross-device tracking, anonymous visitor identification, and conversion API strategies — all for better performance.
Fraud Prevention
Visa’s VAMP Could Cost Banks and Merchants

September 18, 2025 • Armando Roggio

The new framework could detect four times more fraud, Visa claims, saving $2.5 billion annually.
Platforms & Apps
New Ecommerce Tools: September 17, 2025

September 17, 2025 • Sig Ueland

This week's rundown includes updates on agentic commerce, embedded checkout, ecommerce search, reverse logistics, fulfillment, warehouse automation, and more.
Marketing & Advertising
Can Writing a Book Grow Your Business?

September 16, 2025 • Jean Gazis

Writing a book, like building a business, is risky, requiring vision and dedication. The potential rewards include a large audience and a lasting impact.
SEO Tools
Did Google Just Prevent Rank Tracking?

September 15, 2025 • Ann Smarty

Search bots and AI crawlers can no longer generate 100 listings per page. It's a telling change by Google.
Google Ads
Google-Criteo Deal Unlocks Retail Media

September 14, 2025 • Armando Roggio

Retail media advertisers can now run placements on enterprise ecommerce sites via Google's Search Ads 360 platform, upending the digital retail media market.
Business
36 Ways to Revive an Ecommerce Business

September 12, 2025 • Eric Bandholz

Here's how to overcome entrepreneurial doldrums, when a business is seemingly stuck in no growth or worse.
Platforms & Apps
New Ecommerce Tools: September 10, 2025

September 10, 2025 • Sig Ueland

This week's rundown includes updates on AI tools, shipping, video editing, shopping assistants, international commerce, B2B platforms, and crypto-to-cash payments.
On-page SEO
Quick SEO: 6 Key Elements, 3 Free Tools

September 9, 2025 • Ann Smarty

Six elements on a page drive visibility on search engines and generative AI platforms. Three tools can quickly analyze.
Email & Text Marketing
Can AI Send the Perfect Ecommerce Promo?

September 8, 2025 • Armando Roggio

Combining first-party behavioral data and artificial intelligence can transform outbound marketing.
Google Ads
Google PMax Unveils Optimization Tools

September 7, 2025 • Matthew Umbro

Lack of transparency and flexibility frustrate Performance Max advertisers. Google is listening.
Content Marketing
5 Content Marketing Ideas for October 2025

September 5, 2025 • Armando Roggio

In October 2025, ecommerce content marketers could address Halloween, cultural observances, industry occasions, and seasonal transitions.
Platforms & Apps
New Ecommerce Tools: September 4, 2025

September 4, 2025 • Sig Ueland

This week: tools for email marketing, marketplace automation, AI agents, multi-site commerce, D2C subscriptions, interactive messaging, and website builders.
Schools & Resources
A Dozen Good Reads for Better Decisions

September 3, 2025 • Jean Gazis

The fall retail selling season is also a time to plan for the coming year. Here are 12 new and time-tested books to help make informed choices.
Code
Vibe Coding Is Ecommerce’s New Excel

September 2, 2025 • Armando Roggio

AI-generated software may seem far-fetched, but the process is a bit like using a spreadsheet.
SEO
Control AI Answers about Your Brand

September 1, 2025 • Ann Smarty

Search engine optimization has shifted from traditional organic rankings to AI-generated citations.
Cross-border Selling
Ecommerce after De Minimis Tariff Exemption

August 31, 2025 • Armando Roggio

What began as a convenience rule in the 1930s grew into a key component of global ecommerce.
Cross-border Selling
Smarter Paths to Global Sales

August 29, 2025 • Eric Bandholz

On-again, off-again tariffs have not lessened cross-border ecommerce opportunities. Passport CEO Alex Yancher shares tactics for profitable international growth.