Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Social Media
Advanced Strategies for Selling on Instagram

June 28, 2020 • Kaleena Stroud

Last month I addressed content ideas to maximize an Instagram feed to attract followers. In this post, I'll discuss strategies to optimize Instagram posts to retain and engage an audience of potential buyers.
Marketing & Advertising
What’s Your Plan for Measuring Marketing Outcomes?

June 25, 2020 • Armando Roggio

Once it defines the objectives of its business or marketing campaign, an ecommerce company should decide how to measure outcomes. Planning and documenting how to measure outcomes should include specific metrics in Google Analytics.
Marketing & Advertising
A 5-step Plan for Video Production and Distribution

June 18, 2020 • Armando Roggio

Video content marketing starts with goal setting, understanding your audience, identifying topics, and creating a schedule — often in the form of an editorial calendar. Once you've completed these first steps, it is time to produce, edit, and publish your videos.
Email & Text Marketing
6 Ways to Convert New Visitors to Email Subscribers

June 17, 2020 • Carolyn Nye

Many online merchants have experienced traffic surges due to the pandemic. Converting the new traffic to immediate purchases can be challenging. The next best option is enticing visitors to subscribe to your email communications. In this post, I'll offer tips for converting new visitors into email subscribers.
Content Marketing
A 4-step Plan for Video Marketing Success

June 15, 2020 • Armando Roggio

Videos are a potent way for ecommerce businesses to build lasting, profitable customer relationships. What follows are four steps — before you film — for successful video marketing.
Email & Text Marketing
Accelerate Ecommerce Marketing with the RFM Model

June 10, 2020 • Armando Roggio

The recency, frequency, and monetary model lets ecommerce marketers identify and market to specific consumer groups based on their transactional behavior. Ecommerce merchants have many reasons to segment customers and prospects.
Google Ads
Guide to Google Ads Automated Bidding Options

June 4, 2020 • Matthew Umbro

Automated bids in Google Ads remove control from advertisers and rely on Google's algorithm for cost and performance. Google can set automated bids by the query, ad creative, apps, browser, language, operating system, and search partner. Plus, automated bidding utilizes first- and third-party data and other signals not available to advertisers directly.
Content Marketing
5 Content Marketing Ideas for July 2020

June 4, 2020 • Armando Roggio

The coronavirus pandemic will likely influence July 2020 activities. But that shouldn't stop you from publishing seasonally appropriate content marketing. Here are five content marketing ideas your business can try in July 2020.
Social Media
Writing Instagram Captions to Drive Sales

May 31, 2020 • Kaleena Stroud

Instagram is a hotspot for building an audience and selling products. Each image caption allows up to 2,200 characters, or roughly 300 words. In this article, I'll discuss posts and captions that drive sales on Instagram.
Social Media
Facebook Shops Are an Ecommerce Game Changer

May 22, 2020 • Armando Roggio

When the world's largest social media network decides to become an ecommerce platform, you can bet it will impact the industry and make a difference long-term. On May 19, 2020, Facebook added ecommerce Shops to Facebook business pages and Instagram business profiles.
Email & Text Marketing
The Best Time to Send a Marketing Email

May 18, 2020 • Carolyn Nye

I'm often asked about the best time to send a marketing email. The answer depends on several factors. In this post, I'll address how to determine the best send times for your email program.
Content Marketing
SEO, Content, and Email Work Better Combined

May 14, 2020 • Armando Roggio

Search engine optimization, content marketing, and email marketing can work together to create a virtuous cycle attracting customers to your ecommerce store, encouraging them to engage with your brand, and bringing them back for purchase after purchase.
Google Ads
Don’t Drop Google Shopping Ads Despite the Free Listings

May 7, 2020 • Matthew Umbro

In a surprise, Google announced on April 21 that a portion of listings on the Google Shopping tab would be free. Google had required sellers to create a Merchant Center account and run Shopping Ads through Google Ads. Henceforth, sellers with Shopping listings will still need a Merchant Center account but not Google Ads.
Content Marketing
5 Content Marketing Ideas for June 2020

May 3, 2020 • Armando Roggio

Content marketing is the act of creating or curating content, publishing that content, and distributing it all with the aim of attracting, engaging, and retaining customers. What follows are five content marketing ideas your business can use in June 2020.
Google Ads
Google Brings Back Free Shopping Listings

April 30, 2020 • Jill Kocher Brown

This week, after a 12-year hiatus, Google reintroduced free listings to the shopping tab of search result pages. These free listings potentially fill a need that has been festering for years, enabling more ecommerce sites to compete in shopping searches.
Marketing & Advertising
A Pinterest Strategy for Growing an Ecommerce Brand

April 28, 2020 • Kaleena Stroud

Pinterest users are primed and ready for purchasing. Getting more content in front of them will increase product visibility, referral traffic, and loyalty. It takes a careful strategy, however, which is what I'll address in this post.
Marketing & Advertising
How to Write Better SMS Marketing Messages

April 24, 2020 • Armando Roggio

SMS messages are powerful for transactional communication. The messages are easy to write when the content contains only a shipping notice or an access code. But composing marketing SMS messages can be much more challenging. Here are four tips for writing better SMS messages for marketing.
Email & Text Marketing
5 Email Marketing Tips during the Pandemic

April 21, 2020 • Carolyn Nye

Most ecommerce companies rely on email marketing. But the Covid-19 shutdown requires an evaluation of email frequency and tone, among other tactics. In this post, I'll address how to manage email marketing during the pandemic.
Google Ads
How to Use Competitors’ Names in Google Ads

April 20, 2020 • Robert Brady

A hotly debated topic in paid search marketing is bidding on competitors' names and phrases. The considerations go beyond legalities. Whether to do it, and how, is what I'll address in this post.
Marketing & Advertising
Marketing in the Pandemic Creates Opportunities Afterward

April 17, 2020 • Armando Roggio

The coronavirus pandemic has changed everything. Retail shopping habits have been upended. Businesses that attract new customers and retain existing ones — right now — could recover or grow quickly when the economy reopens and moves forward.
Google Ads
In Google Ads, Balance Automated Bids with User Control

April 8, 2020 • Matthew Umbro

In "3 Handy Google Ads Scripts to Automate Tasks," I addressed methods to expedite pay-per-click management. But, in my experience, advertisers should cautiously embrace Google's push to automate campaigns. The key is to find the right balance of automation and user control.
Social Media
17 Free Tools for Social Media Analytics

April 6, 2020 • Sig Ueland

Social media can help brands distribute marketing content and engage customers. Free analytics tools can ensure that a brand's message is connecting with the right audience. Here is a list of useful analytics tools to optimize your social media accounts.
Content Marketing
5 Content Marketing Ideas for May 2020

April 5, 2020 • Armando Roggio

The coronavirus pandemic will almost certainly be the top news story in May 2020 as it was in March and April. But there are still opportunities for marketers to publish content that will attract an audience.
Marketing & Advertising
Optimizing Pinterest Titles and Descriptions for Clicks, Leads

March 31, 2020 • Kaleena Stroud

Too often, ecommerce companies consider Pinterest only as social media. But Pinterest is primarily a discovery engine with visual search. It has more in common with Google than, say, Instagram.
Google Ads
Performance Marketing in the Coronavirus Downturn

March 25, 2020 • Armando Roggio

Even in the face of the coronavirus pandemic, ecommerce merchants should optimize advertising campaigns. That includes performance marketing, which is online promotions that cost the advertiser only when a potential customer takes some action, such as clicking a pay-per-click ad or starting a chat on Facebook Messenger.
Email & Text Marketing
Hidden Opportunities in an Email Subscriber List

March 17, 2020 • Carolyn Nye

I often write about the value of email data. Email marketing continues to be an effective way to drive sales for ecommerce merchants. And every email database has hidden opportunities, in my experience.
Email & Text Marketing
The Keys to Successful Email Automation

March 11, 2020 • Anna Kayfitz

Success in email marketing for ecommerce companies depends on a few prerequisites. A marketing automation tool is essential. Many email service providers offer automation features, as do enterprise automation platforms.
Content Marketing
5 Content Marketing Ideas for April 2020

March 4, 2020 • Armando Roggio

The goal of content marketing is to attract and engage customers for your business. It can also build organic search traffic. Achieving these ends, however, takes compelling topics. Here are five content marketing ideas your business can try.
Google Ads
Assessing All Google Ad Extensions for 2020 (and a Couple from Microsoft)

March 3, 2020 • Matthew Umbro

Extensions complement text ads on search engines by providing helpful info for consumers and occupying more space in search results. Nonetheless, advertisers often underutilize extensions, in my experience. In this post, I’ll explain all Google ad extensions and a couple that are Microsoft-only.
Social Media
20 New Social Media Tools for Merchants

March 2, 2020 • Sig Ueland

Take advantage of new and updated social media tools to enhance your ecommerce business. Here is a list of recent launches from social media platforms. There are tools for content management, video production, 3D images, content monetization, micro-loan financing, networking your business, and more.

« Previous 1 2 3 … 16 17 18 … 66 67 68 Next »