Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Content Marketing
Tips on Writing from 4,700 Articles, 24 Years of Journalism

February 25, 2020 • Armando Roggio

While much could be said about the writing process, in this post I'll share five tips from my own experience as a writer. These tips I've have developed from more than 24 years of journalism and more than 4,700 published, bylined articles. Perhaps at least one of these tips will help you.
Email & Text Marketing
Rewards Programs Drive Email Marketing Success

February 14, 2020 • Carolyn Nye

A top priority of ecommerce companies is to attract high-converting traffic. Email marketing is a critical bridge to entice prospects to browse and shop. However, increased email competition makes it increasingly difficult to stand out. A rewards program can help.
Google Ads
Google to Show Shopping Ads in Gmail

February 12, 2020 • Robert Brady

I received an email a few days ago from Google, stating that Shopping ads would appear in Gmail starting the week of March 4. What will this look like? What action(s) should merchants take? I'll dig deeper in this post.
Content Marketing
5 Helpful Chrome Extensions for Content Marketers

February 11, 2020 • Armando Roggio

Content marketers who research topics, look for guest post opportunities, compose articles, and even make instructional videos could improve their productivity with a few helpful Chrome browser extensions.
Content Marketing
5 Content Marketing Ideas for March 2020

February 5, 2020 • Armando Roggio

Content marketing is the act of creating content and then publishing and distributing it with the goal of attracting, engaging, and retaining customers. To help achieve these ends, here are five content marketing ideas your company can try in March 2020.
Google Ads
3 New Google Ads Image Formats Could Help Merchants

February 4, 2020 • Matthew Umbro

Ads on Google have historically been mostly text. But the trend is changing. Google now offers three image-based ad formats in beta. All could help ecommerce merchants.
Content Marketing
Analyze Competitors for High-traffic Content Ideas

February 3, 2020 • Armando Roggio

Ecommerce competitors can be a good source of inspiration and ideas. Analyzing a competitor's content could generate ideas for your own company's articles, videos, podcasts, or similar. In this post, I'll look at a simple way to produce content marketing ideas from your competitors.
Social Media
28 Helpful Marketing Tutorials for Facebook

February 3, 2020 • Sig Ueland

Facebook Blueprint offers free courses and learning paths about marketing on Facebook and its platforms, including Instagram, Messenger, and Audience Network. Here is a list of recent tutorials for Facebook.
Marketing & Advertising
Done Right, Customer Profiles Drive Revenue

January 23, 2020 • Armando Roggio

A good customer profile relies on objective information to describe shoppers, often segmenting them around the reasons they choose a company or product. In this post, I'll offer tips for building and using customer profiles.
Google Ads
My 3 Favorite Google Ads’ Filters

January 22, 2020 • Robert Brady

Filters in Google Ads save time. They can be applied to virtually any reporting column. Instead of scrolling through row after row of data, we could apply filters to show only the most important info.
Email & Text Marketing
Essential Email Marketing Features for Ecommerce in 2020

January 20, 2020 • Carolyn Nye

The email marketing needs of ecommerce merchants are increasingly sophisticated due to improvements in technology and the demands of consumers. In the post, I'll address the essential email-marketing features for ecommerce merchants in 2020.
Social Media
16 Tools to Grow a YouTube Channel

January 13, 2020 • Sig Ueland

Here is a list of tools to grow an audience on YouTube. There are tools to produce and distribute content, manage campaigns, improve search engine optimization, find the right influencers and consultants, and track results.
Marketing & Advertising
Essential Tasks for a New Ecommerce Marketing Manager

January 9, 2020 • Armando Roggio

There are at least seven tasks that could help a new ecommerce marketing manager during, say, the first 60 days. A new hire who tackles these tasks is likely to enjoy a successful relationship with the company.
Google Ads
Using Google’s Dynamic Ads to Personalize, Drive Conversions

January 6, 2020 • Matthew Umbro

Merchants strive to make their Google Ads stand out. They may use value-adds and credibility factors to differentiate from competitors. But the dynamic component of ad copy is typically a better option.
Content Marketing
5 Content Marketing Ideas for February 2020

January 5, 2020 • Armando Roggio

To attract and engage customers in February 2020, develop content that praises your products, helps shoppers along the buying journey, or connects sporting events, movies, or history with your business.
Marketing & Advertising
15 Outstanding Digital Media Campaigns from 2019

December 30, 2019 • Sig Ueland

Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own digital marketing efforts. Here is a list of outstanding digital marketing campaigns from 2019.
Google Ads
How SEM Agencies Help Ecommerce Businesses

December 19, 2019 • Armando Roggio

Search engine marketing is an important sales driver for the ecommerce industry. But as an online business grows or faces new competitive challenges, it may need outside marketing expertise. What follows are several good reasons to consider an SEM agency.
Social Media
What’s the Value of Social Media?

December 18, 2019 • Anna Kayfitz

Ecommerce companies have different approaches to social media. Some view it as a way to generate brand awareness, such as with print and television ads. Others use it as a customer service portal for engagement. Regardless of the approach, a company that spends time or money on social media should measure the results.
Email & Text Marketing
5 Clever Email Marketing Tactics for Holiday Conversions

December 16, 2019 • Carolyn Nye

I've received many holiday email marketing messages since the busy Black Friday to Cyber Monday weekend. In this post, I'll share five that are especially clever.
Social Media
13 New Social Networks for 2020

December 16, 2019 • Sig Ueland

Social networks can help merchants reach prospects, establish professional contacts, and research markets. They can also be a good way to share experiences and meet people.
Google Ads
Google Ads Now Includes Location Extensions Automatically

December 8, 2019 • Robert Brady

If you have not connected your Google Ads account to a Google My Business location, Google will now link them if it detects a shared domain and country. Once linked, Google will show location extensions in your Google Ads unless you opt out.
Content Marketing
5 Content Marketing Ideas for January 2020

December 3, 2019 • Armando Roggio

In January 2020, use historical events such as Utah's statehood, the introduction of the iPhone, or the first Super Bowl to inspire your company's content marketing. Done well, content marketing can help a business build lasting customer relationships. But it requires a stream of new content ideas.
Google Ads
3 Handy Google Ads Scripts to Automate Tasks

November 25, 2019 • Matthew Umbro

I am not usually a proponent of automating paid search campaigns. But one aspect of automation that I've found helpful is Google Ads scripts. In this post, I'll address three that are especially useful.
Social Media
22 Free Tools for Facebook Marketing

November 25, 2019 • Sig Ueland

With 2.45 billion monthly users, Facebook is the largest social network worldwide. It’s also an essential marketing platform for many businesses to reach new and existing customers. And there are plenty of free tools for marketing on Facebook.
Email & Text Marketing
Email Marketing: 2019 Trends and Innovations

November 20, 2019 • Carolyn Nye

Every year I review trends, changes, and innovations that impact email marketing. What follows are my observations for 2019.
Content Marketing
Could Blogging Boost Your Ecommerce SEO?

November 10, 2019 • Jill Kocher Brown

Blogging comes and goes as a fashionable marketing tactic, but its potential for search engine optimization remains constant. Blogging isn’t a slam-dunk strategy for every ecommerce business, however. These seven reasons will help you decide whether blogging could help your ecommerce SEO.
Content Marketing
5 Content Marketing Ideas for December 2019

November 4, 2019 • Armando Roggio

In December, your company’s content could round up 2019’s top stories or trends, look ahead to what 2020 holds, or cover seasonal events and how-tos. Content marketing is the act of ...
Google Ads
Using Audiences in Google Search Campaigns

October 25, 2019 • Matthew Umbro

Google Ads announced this month two new enhancements for search campaigns: affinity audiences and in-market audiences for seasonal events. The release follows Google’s push for advertisers to layer audiences on their search campaigns.
Marketing & Advertising
Fundamentals of Ecommerce Marketing for 2020

October 23, 2019 • Armando Roggio

New technologies and evolving consumer behaviors are impacting ecommerce marketing at its core. Some of the changes affect established tactics, such as search engine optimization. Others, such as developing and managing chatbots, are new. All require ecommerce marketers to master important new skills.
Email & Text Marketing
Email Marketing: How to Stand Out on Black Friday, Cyber Monday

October 22, 2019 • Carolyn Nye

The upcoming Black Friday to Cyber Monday weekend will likely generate record amounts of revenue for ecommerce retailers. It will also produce a record number of marketing emails. In this post, I'll offer tips to help your holiday emails stand out from the crowd to drive meaningful revenue.

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