• 404 Error Pages Serve 2 Purposes: SEO and User Satisfaction SEO

    404 Error Pages Serve 2 Purposes: SEO and User Satisfaction

    January 15, 2016 •

    Friendly 404 error pages have two basic components: the 404 server header status required to manage indexation on search engines and the friendly design required to protect the user’s experience ...

  • SEO > Merchant Voice

    Is Google the right search engine to optimize for?

    November 25, 2015 •

    In my previous post — “Is search engine optimization worth the effort?” — some readers questioned what I wrote. But no one picked up on my first assumption, that Google, being ...

  • SEO > Merchant Voice

    Is search engine optimization worth the effort?

    October 30, 2015 •

    Is search engine optimization a dying trade? Just because there are a large number of firms offering to do the work, is there really a need for it? Whilst there ...

  • SEO > Merchant Voice

    WooCommerce and SEO

    April 28, 2015 •

    Every ecommerce site presumably needs to be found by potential customers. Here in the U.K., and indeed in Europe, Google remains the single search engine giant. In the U.S., Bing ...

  • SEO > Merchant Voice

    Get off the Google merry go round

    August 11, 2014 •

    It’s all very well having a good ecommerce site, with unique content at decent prices. But the only thing that really matters is sales. It is, after all, the profits ...

  • SEO > Merchant Voice

    Beware SEO and other scams

    June 4, 2014 •

    One of the first signs that your website is being noticed, and improving its search engine rankings, is the flood of emails from search engine optimization companies telling you that ...

  • SEO > Merchant Voice

    SEO and Magento Ecommerce

    July 8, 2013 •

    Magento has been labelled as very Search Engine friendly, but what does this mean? Why is this important? The bottom line for any Ecommerce site is selling products. The idea is (or should be) to make money. In order to do this you have to get people to visit your site, and once there ...

  • SEO

    SEO Tools from Google, Bing, Blekko

    July 10, 2012 •

    Search engines can provide excellent information that can help site owners increase traffic. Often that information is available via an easy-to-access set of search engine optimization or webmaster tools. The search engine market is very competitive in 2012. Google, as an example, has ...

  • SEO > Merchant Voice

    SEO and Selecting a Magento Theme

    April 7, 2012 •

    One of the best ways to implement any cart is to select a template that is close to what you want your site to look like, and then use a professional designer to tailor it to your unique needs. Magento has literally thousands of templates and it can be a little daunting finding one for ...

  • Hamlet Batista SEO

    Too Much SEO Can Harm an Ecommerce Business

    January 26, 2012 •

    Balancing SEO with usability was the topic when we recently spoke with Hamlet Batista. He is a pioneering SEO innovator and the founder of Hamlet Batista Group, an SEO consultancy.

  • SEO

    How Email Marketing Can Help SEO

    August 9, 2011 •

    Creating valid HTML email newsletters and announcements with a canonical link element may help marketers boost search engine optimization. The canonical link element, which is often referred to as rel="canonical," (pronounced rel canonical, no "equals") is a way of describing the pref...

  • SEO

    How to Check Your Website’s SEO Health

    June 27, 2011 •

    There’s no reason, really, why ecommerce merchants cannot improve the search engine visibility of their websites. That’s because there are many free tools to gauge the search-engine-optimization health of those sites, and suggest SEO corrections to them. In this screencast below, I’ll...

  • SEO

    Search Engines Love Blogs; 3 Benefits

    May 12, 2011 •

    Search engines love blogs. They provide original, updated content that contribute to highly ranked sites. But how do merchants optimize blogs for search engines and how do they incorporate the blogs into their ecommerce sites? I'll discuss optimizing blogs for search engine performance ...

  • SEO

    Google’s ‘Farmer’ Algorithm and What It Means for Ecommerce SEO

    March 8, 2011 •

    A massive change to Google's search engine ranking algorithm has recently improved query results, while having a negative effect on businesses that had been "gaming" the system or reusing others' content. The so-called "Farmer" algorithm update went into effect in late February and aff...

  • SEO

    How to Waste Time on SEO Activities

    March 4, 2011 •

    As a general rule, search engine optimization consultants are activity-focused. They typically suggest a huge laundry list of various activities to perform. Perhaps the list is prioritized, but nonetheless it is frequently chock full of action items. Unfortunately, many of these activit...

  • SEO

    SEO Report Card:

    November 17, 2010 •

    Andrew Casey, founder and CEO of, asked for an "SEO Report Card" for his site. As always, I’m happy to oblige. Andrew started this business in 2004 by selling juicers on eBay. Over the past 6 years, he has grown his startup into a million dollar company with its own e...

  • SEO

    SEO Report Card:

    October 4, 2010 •

    In this month's “SEO Report Card,” I'll look at the website for Axis Labs, a company that produces and sells nutritional supplements. Headquartered in Denver, Colorado, this private company went international in 2006 and now distributes to six of the seven continents. Axis Labs curren...

  • SEO

    SEO Report Card:

    July 23, 2010 •

    For this month’s “SEO Report Card,” I thought I would do something different and review a site that didn’t request it. The site I chose,, is near and dear ...

  • SEO

    SEO Report Card: United States Golf Association, Photo Store Website

    June 16, 2010 •

    This month in “SEO Report Card,” I’ll be reviewing the photo store for the United States Golf Association Museum website. This was at the request of Robert Sabin, the president ...

  • SEO

    SEO Report Card:

    May 10, 2010 •

    In this installment of "SEO Report Card," we'll be looking at Springbok is a well-known brand among jigsaw puzzle aficionados. Allied Products is behind the Springbok Puzzles brand, having acquired the rights in 2002 from Hallmark, who used to sell the brand exclu...

  • SEO

    SEO Report Card: Combines WordPress, Magento

    March 23, 2010 •

    The co-owner of, Will Davidson, requested a search-engine-optimization site review. I'm happy to oblige. The first thing that struck me was that WordPress was the main "wrapper" for the site, powering the home page, tech articles, gallery, blog, and product informatio...

  • SEO

    SEO Report Card: “Not a Traditional eCommerce Site”

    February 11, 2010 •

    I'm proud to say that this is my first report card as a vice president of Covario. The company I founded in 1995, Netconcepts, was acquired last month by Covario, a search-engine-marketing and search-engine-optimization software and services company for large online retailers. This mon...

  • SEO

    SEO Report Card:

    December 17, 2009 •

    For this month, I am reviewing, at co-owner Pat Laws' request. Pat and her husband bought the business from the original owner in May 2008. The site has been online for about nine years, so it definitely has some history and credibility in the eyes of Google. Pat shar...

  • SEO

    SEO Report Card: Needs Quick Tweaks for the Holidays

    November 10, 2009 •

    As we enter into the holiday shopping season, it's all hands on deck for merchants selling gift baskets. The Wisconsin specialist e-tailer Wisconsin Made is no exception. The challenge is to make an impact in what little time is left in the year. Search engine optimization (SEO) isn't i...

  • SEO

    SEO Report Card: Offers Retro Fashion, Retro SEO

    October 21, 2009 •

    Our "SEO Report Card" for this month is The CEO of Moodswings, Elizabeth Bighorse, requested this review, and she told us that the company has just finished a re-launch of its "multiple sales channel" site. Moodswings focuses on urban, rockabilly, tattoo and alt...

  • SEO

    SEO Report Card:

    September 11, 2009 •

    This month’s site up for review is Owned by Susan Eaton, sells personalized, do-it-yourself paperweight kits from family photos and other artwork. Eaton requested this "SEO Report Card" review. Home Page First things first, the home page has some maj...

  • SEO

    Ecommerce Know-how: Selecting a Search Engine Optimizer

    August 3, 2009 •

    A steady flow of organic search engine traffic can be the difference between a successful ecommerce business and a failed one. Thus choosing a professional to help optimize your online store is a critical business decision. But how will you decide which SEO professional to hire? But how will you decide wh...

  • SEO

    SEO Report Card: Has a Good Home Page, Bad Product Pages

    July 23, 2009 •

    This month fortune smiles on for a free site review. We received the request from the company's owner, Ron Maier. In a way, is in an enviable position because it is in such a niche market; so the known universe of relevant search terms is relatively small...

  • SEO

    SEO Report Card: a “Train Wreck”

    June 23, 2009 •

    This month's "SEO Report Card" victim, er, volunteer,, is quite simply, an SEO train wreck. The mission of the online business (to provide eco-friendly products that reduce landfill waste) is laudable, but its execution is seriously flawed. Putting aside the fac...

  • SEO

    SEO Report Card: “Uncommonly Sophisticated”

    May 11, 2009 •

    This month is up for review. Ken Kikkawa, CEO of eHobbies, submitted the site for grading. I have to say I was impressed. Chief executive officers of companies that large - #364 on the Internet Retailer 500 list for eHobbies - are usually too high level to concern themselve...