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Marketing & Advertising
How to Generate Leads from Social Media
April 5, 2017 • Vanessa Penagos-Pino
Obtaining qualified leads is a challenge for many businesses. Social media can help, as consumers can discover brands that interest them. In this post, I’ll review examples of how ecommerce ...
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Social Media
Instagram Ads: Low CPAs for Right Audience
February 24, 2016 • Michael Stancil
If you asked an ecommerce marketer what her lowest cost-per-acquisition channel is, she would likely not say Instagram. Instagram would probably not be in her top five. But Instagram ads can actually produce a low ...
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Social Media
Will Ads on Instagram Reduce Organic Reach?
February 1, 2016 • Samantha Collier
Instagram has become one of the most popular social media apps, with over 400 million active monthly users and 80 million photos uploaded daily. Instagram’s move to open up advertising ...
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Social Media
Why and How to Use Instagram for Advertising
January 21, 2016 • Kristine Wirth
Instagram recently opened its advertising platform to all users, giving companies large and small yet another way to get their message in front of a bigger, more diverse audience.
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Social Media
Optimizing Instagram for Ecommerce: 10 Tips
September 2, 2015 • Samantha Collier
With 300 million active monthly users and 30 billion photos shared to date, Instagram is one of social media’s great success stories. This social channel is entirely visual, focused on ...
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Social Media
13 Instagram Tools for Businesses
April 5, 2015 • Sig Ueland
Instagram is a platform to share quirky moments and inspirational experiences. With 300 million monthly users, it’s also a place for businesses to develop and post engaging content, monitor posts ...
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Social Media
10 Ways to Use Instagram for Ecommerce Marketing
February 5, 2015 • Paul Chaney
The photo-sharing site Instagram is in a transition phase between personal and business use. Unlike Facebook or Pinterest, for instance, the site offers no business-specific features. That has not stopped retailers ...
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Social Media
13 New Marketing Videos on Instagram, to Inspire
November 9, 2014 • Sig Ueland
Making an Instagram video can be a good way to entertain followers, display new products, and deliver your brand message. If you need a little inspiration, just watch how the ...
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Local Business
Ultimate Guide to Using Instagram for your Local Business
July 28, 2014 • Kunle Campbell
Instagram is an image-based social network that was started in 2010 and acquired by Facebook in 2012. It’s seen rapid growth since its inception, picking up a million users in its first two months. It now claims about 200 million members, a 23 percent growth in 2013 alone. Roughly 60 million photos are shared daily on Instagram.
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Social Media
9 Ecommerce Businesses Using Instagram for Sales
July 16, 2014 • Paul Chaney
Instagram has become a popular destination for retailers to post product photos in hopes of selling their wares. Perhaps the bazaar-like feel or focus on discovery explains its appeal, but ...
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Social Media
10 Instagram Tools and Apps for Ecommerce
July 9, 2014 • Paul Chaney
Hundreds of third-party tools and apps enable Instagram engagement. They include the ability to track analytics, promote products, and even transact sales directly through the platform. Here’s a list of ten ...
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Social Media
6 Reasons to Use Instagram for Ecommerce
July 2, 2014 • Paul Chaney
Online retailers use many photos and videos on their websites. With its focus on imagery, Instagram is a place where merchants can showcase their products, build their brands, and increase ...
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Social Media
How to Use Hashtags on Social Media Posts
June 10, 2014 • Paul Chaney
Hashtag use on social networks is common. Twitter, Facebook, Google+, Instagram, Tumblr, and others all permit hashtags. Hashtags categorize content of social media posts, and thus facilitate conversations and engagement. For ...
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Social Media
Using ‘Instagram Direct’ for Ecommerce Marketing
December 18, 2013 • Paul Chaney
Instagram, the photo sharing application owned by Facebook, just launched direct messaging. Called Instagram Direct, users who follow each other can now send private messages containing photos or 15-second videos in ...
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Social Media
Using Hashtags for Ecommerce
October 8, 2013 • Paul Chaney
Hashtags are common nowadays. They are prominent on many social networks. You see them on television commercials and programs. Late night talk show host Jimmy Fallon even has a segment ...
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Social Media
Instagram’s ‘Photos of You’ New Sharing Feature
May 15, 2013 • Paul Chaney
Popular photo-sharing app Instagram recently introduced a new sharing feature called "Photos of You," which allows users to tag other user accounts in pictures they take. For example, if a user snaps a photo of a group of friends, he or she can tag each person in the image, similar to...
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Social Media
Hashtag Your Products on Instagram
February 28, 2013 • Jason Lawrence
Instagram is a massive social network built around a beautifully designed — and addictive — mobile photography app. As of September 2012, Instagram reportedly had 11 million active users. It was famously bought by Facebook for $1 billion in April 2012. Instagram is creating new and exc...
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Social Media
Using Instagram for your Ecommerce Business
January 2, 2013 • Paul Chaney
Popular photo-sharing app Instagram — which Facebook acquired earlier this year — is now used by businesses. Of 100 leading brands, 54 have incorporated Instagram, according to Simply Measured, an analytics firm. Here is how you can start using Instagram to market your products and ser...
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