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Marketing & Advertising
15 Outstanding Digital Media Campaigns from 2019
December 30, 2019 • Sig Ueland
Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own digital marketing efforts. Here is a list of outstanding digital marketing campaigns from 2019.
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Social Media
What’s the Value of Social Media?
December 18, 2019 • Anna Kayfitz
Ecommerce companies have different approaches to social media. Some view it as a way to generate brand awareness, such as with print and television ads. Others use it as a customer service portal for engagement. Regardless of the approach, a company that spends time or money on social media should measure the results.
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Marketing & Advertising
How to Launch Facebook Ads from Your Business Page
August 23, 2019 • Armando Roggio
There are many good reasons to use Facebook ads, not the least of which is its continued focus on the advertising model. A company can create an effective advertising campaign directly from its Facebook business page. I'll describe the process in this post.
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Social Media
15 Buzz-worthy Giveaway Contests on Social Media
August 19, 2019 • Sig Ueland
A giveaway contest is an enduring promotional tool. A contest attracts and rewards fans, and the item is usually the prize. Here is a list of notable contest examples on social media.
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Platforms & Apps
Ecommerce Product Releases: August 15, 2019
August 15, 2019 • Sig Ueland
Here is a list of product releases and updates for mid-August from companies that offer services to online merchants. There are updates on augmented reality, subscription billing, fraud protection, product photography, real-time payments, autonomous deliveries, and packaging.
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Social Media
10 Impressive Social Media Campaigns from Brands in 2019
July 29, 2019 • Sig Ueland
Here is a list of recent social media campaigns from large brands. Several of the campaigns revolve around broad social and cultural issues, such as climate change and the #MeToo movement.
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Business
Will Facebook’s GlobalCoin Impact Ecommerce?
June 12, 2019 • Brandon Bidlack
Facebook is rolling out a digital payments system next year that will allow Facebook users (as well as WhatsApp and Instagram users) to pay for goods and services using Facebook’s own cryptocurrency, dubbed “GlobalCoin.”
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Social Media
12 Ways to Attract Instagram Followers and Drive Engagement
June 7, 2019 • Viktoria Kanevsky
Instagram plays an enormous role in social media marketing and advertising. In this post, I'll offer 12 ways to improve Instagram performance — to attract followers, engage them, and ultimately generate traffic and sales to your ecommerce site.
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Social Media
15 Top Brands on Instagram, for Inspiration
May 20, 2019 • Sig Ueland
Studying prominent brands on Instagram can help merchants generate ideas for their own marketing campaigns. Here is a list of the top brands on Instagram ranked by followers. To attract followers, the brands use behind-the-scenes and do-it-yourself content and inspiring images and videos.
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Social Media
17 Instagram Accounts for Design, Color, Illustration, More
April 29, 2019 • Sig Ueland
Here is a list of Instagram feeds to follow for all aspects of web design, including color, illustration, animation, photography, typography, and storytelling. The accounts are from independent designers and artists, design studios, and creative ad agencies.
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Photography & Video
25 Websites to Share, Manage Video
April 15, 2019 • Sig Ueland
Creating a video can promote products and services, but only if it attracts viewers. Here is a list of websites and platforms for managing and sharing video. There are hosting services, social networks, entertainment sites, news platforms, archives, and more. Many are free.
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Business
Ecommerce Briefs: Amazon Shipping, Kohl’s Collaboration, Teen Shopping
April 12, 2019 • Marcia Kaplan
In “Ecommerce Briefs,” I address news and developments that impact online merchants. In this installment, I’ll report on Amazon's expansion into shipping and logistics; the success of the returns partnership between Amazon and Kohl's; and where teenagers like to shop.
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Schools & Resources
13 Instagram Accounts for UX, UI Design
March 11, 2019 • Sig Ueland
Instagram is a good place to find inspiration and insight on web design. The visual platform is full of user experience and user interface designers sharing their work. Here is a list of UX and UI feeds to follow on Instagram. The feeds are from freelance designers, in-house designers, agencies and, resource sites.
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Marketing & Advertising
How Fashion Wholesalers Benefit from Social Media
March 6, 2019 • Viktoria Kanevsky
Social media marketing can be unclear and confusing for smaller B2B companies. Fashion and lifestyle companies, in particular, often don’t understand why they need social media or the best way to use it.
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B2B
7 Digital Marketing Channels for Apparel Wholesalers
February 11, 2019 • Viktoria Kanevsky
Apparel wholesalers don't typically devote money and effort to online marketing. This is a huge mistake. Marketing online can expose those products to thousands of potential customers every day, worldwide.
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Marketing & Advertising
Best Ad Options for Smaller Fashion Merchants
January 16, 2019 • Viktoria Kanevsky
Small companies on shoestring budgets would be better off to grow organically via search engine optimization, social media, and email. Those channels, to be sure, are time and labor intensive. But the efforts will pay off. However, if you have the resources to invest in advertising, consider the following channels.
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Platforms & Apps
Ecommerce Product Releases: January 16, 2019
January 16, 2019 • Sig Ueland
Here is a list of product releases for mid-January from companies that offer services to online merchants. There are updates on shipping, virtual shopping, landing page creation, sales tax collection, social media marketing, and large-purchase financing.
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Social Media
12 Apps for Creating Instagram Stories
January 14, 2019 • Sig Ueland
Using Instagram Stories, businesses can attract followers with dynamic product and brand content. Here is a list of tools for creating Instagram Stories. There are templates, easy-to-use video editors, and full content production platforms. All of these tools are free, though most offer premium add-ons.
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Marketing & Advertising
10 Outstanding Digital Marketing Campaigns from 2018
December 26, 2018 • Sig Ueland
Reviewing the year’s best digital marketing campaigns from established brands can help generate ideas for your own digital marketing efforts. Here is a list of outstanding digital marketing campaigns from 2018.
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Social Media
10 New Social Networks for 2019
December 10, 2018 • Sig Ueland
New social networks help merchants reach customers and team members. Here is a list of new social networks — building on our comprehensive list from 2017, "105 Leading Social Networks Worldwide." Several new networks are from established social media companies, while others offer independent, open-source, and ad-free alternatives.
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Social Media
20 New Tools from Social Media Platforms
November 19, 2018 • Sig Ueland
By following the launches and updates of social media platforms, merchants can discover new ways to reach customers and prospects. Here is a list of recent updates from social media platforms. There are tools for interactive video, customer service, analytics, artificial intelligence, visual search, and shoppable images.
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Marketing & Advertising
Holiday Social Media Tips for Fashion, Lifestyle Merchants
November 2, 2018 • Viktoria Kanevsky
To entice holiday shoppers to come to a smaller store instead of, say, a leading brand, go the extra mile — from product selection to customer service to unique marketing, including social media campaigns. Organize social media holiday campaigns by channels, such as Instagram, Facebook, YouTube, and Pinterest.
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Platforms & Apps
Ecommerce Product Releases: October 16, 2018
October 16, 2018 • Sig Ueland
Here is a list of product releases and updates for mid-October from companies that offer services to online merchants. There are updates on shipping rates, artificial intelligence, fulfillment applications, social ...
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Marketing & Advertising
Fashion Merchants Can Build a Business around Social Media
September 5, 2018 • Viktoria Kanevsky
Most lifestyle and fashion merchants use social media. But many don’t realize how critical it is to their business. For large retailers, social media is typically responsible for 3-7 percent of ...
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Social Media
Should Merchants Sell on Social Platforms?
August 29, 2018 • Marcia Kaplan
Social media networks foster deeper customer relationships than standalone ecommerce sites, according to some marketers. However, except for younger, mobile-focused shoppers, social commerce has not gained a foothold.
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Social Media
9 Tools to Sell Products on Instagram
August 13, 2018 • Sig Ueland
Instagram offers companies the opportunity to showcase physical products to many engaged followers. And with the right tools, businesses can make those product images shoppable. Here’s a list of tools to sell products on Instagram.
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Social Media
Instagram: The Ad Channel Your Parents Aren’t On (Yet)
July 29, 2018 • Michael Stancil
It’s hard to believe Facebook is no longer the cool network. Instagram and Snapchat appeal to the younger crowd. The process for advertising on Instagram is the essentially the same as on Facebook.
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Social Media
Do-it-yourself Instagram Guide for Lifestyle Brands
June 14, 2018 • Viktoria Kanevsky
Instagram is a critical social network for fashion and lifestyle merchants, for two reasons. First is brand representation. Branding is how consumers perceive a company. Instagram is mainly visual — images ...
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Marketing & Advertising
4 Tips to Build Brand Awareness on Social Media
July 19, 2017 • Vanessa Penagos-Pino
Social media can build brand awareness and loyalty. In a Sprout Social Q1 2017 survey of 1,000 consumers, 62 percent said they are likely to purchase from a brand they ...
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Social Media
23 Instagram Tools to Connect with Shoppers
June 26, 2017 • Sig Ueland
Instagram is a platform for inspiring images. For businesses, it can be a good place to convey a brand’s story and connect with consumers. Here is a list of tools for ...
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