Practical Ecommerce

Chart of the Week: Top Ten Online Spending Days of 2010 Holiday Season

The 2010 online holiday shopping season reached an all-time sales record. Retail ecommerce spending from November through December 2010 was $32.6 billion, according to a recent report from comScore, the tracking and analysis firm.

This marked a 12 percent increase over the same period in 2009. Perhaps most surprisingly, November 29 — what has become known as “Cyber Monday” — ranked as the largest online spending day of the year at $1.028 billion, according to comScore. It was the first billion-dollar online spending day in history, ranking as the most money spent online on a single day since comScore began tracking ecommerce activity in 2001, comScore reports.

But, that was not the only good news from this past holiday season. There were a total of eight days during this November through December 2010 period that surpassed $900 million in spending. December 17, the so-called “Free Shipping Day,” showed the largest gains in sales from 2009 to 2010, with a 61 percent increase: $942 million in 2010, up from $586 million in 2009. Below are the top ten spending days of the 2010 holiday season.

Chart: Holiday Season Chart


Holiday Season Chart

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Practical Ecommerce
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