The appearance and functionality of an ecommerce site affects its sales. Is the site attractive? Is it easy to navigate? Do core functions work? Is... Read More »
Google quietly released major changes to its search product this month to, among other things, move toward encrypting all search activity. The move is touted... Read More »
Email marketing is an excellent way to engage customers and increase both site traffic and sales. Not all email messages, however, are equally effective.
In 2012,... Read More »
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs, and tell us why they read them. For this... Read More »
The holiday season is fast approaching. As you get your ecommerce products, promotions, and backend processes in place, take your analytics and optimization up a... Read More »
Facebook revised some of its ad formats recently to make them more consistent across all devices — desktop and mobile — as well as to... Read More »
Gift cards can be an effective way to increase online sales, acquire new customers, and encourage return visits. Marketing gift cards can be easy during... Read More »
When Congress enacted the Americans with Disabilities Act (ADA) in 1990, the public Internet did not exist. Over the past 23 years, making the Internet... Read More »
Most online retailers set pricing using the cost-plus or the value-based method. While these work well, there are several other ways to price products. Here... Read More »
September 23, 2013 • Sig Ueland
Many tools exist to help create, publish, and sell an ebook — from producing the text to managing the sale.
Here is a list of tools... Read More »