There are many moving parts in pay-per-click advertising — from keyword selection to bid management to ongoing optimization. But ad copy is where you make... Read More »
Every page on your site is a landing page for organic search. Whether searchers convert — or even make the next click deeper into your... Read More »
Search engine optimization has evolved into a pervasive discipline. It must work with every aspect of digital marketing and development to be successful. With this... Read More »
Google is moving closer to an app-first mentality with its mobile search experience. This week’s Google I/O conference featured several mobile app announcements that will... Read More »
Every company presumably wants its listing at the top of the results page for a Google or Bing search. It is a powerful position if... Read More »
Bing Ads released more information this week on its study of the additive effect of paid search ads and organic search performance. According to Bing,... Read More »
If reports that Google will add a buy button to some mobile search results are true, the new service could impact ecommerce, particularly for small... Read More »
The Knowledge Graph is like a free billboard on Google’s search results. Maximizing the real estate your Knowledge Graph occupies will further dominate search results... Read More »
Google mobile searches surpassed desktop and tablet searches, the company announced this week. Ecommerce sites take notice – Google’s recent changes in mobile search for... Read More »
When it comes to advertising on Google AdWords, much emphasis is placed on keywords, ad copy, and landing pages. These are the Big Three, and... Read More »
Amid the ruckus of Twitter’s lower-than-expected Q1 earnings and rumors that Google may buy Twitter, search marketers gained a little more insight into this year’s... Read More »
Google’s “mobile-friendly” algorithm update, dubbed “Mobilegeddon” by the search engine community, began rolling out Tuesday, April 21. Here’s what that means and what to do... Read More »
After almost seven weeks of hand wringing in the ecommerce world, Google’s “mobile-friendly” algorithm update will go live on Tuesday, April 21.
For the first time,... Read More »
It’s impossible to analyze historical data you don’t collect. In search engine optimization, much of the data you need to manage performance over time is... Read More »
Google’s “mobile friendly” algorithm update, to be released on April 21, has understandably created a major shift in the way ecommerce sites think about their... Read More »
The dominance of Google hit home for me this past week as I was listening to a phone call for one of my clients. The... Read More »
Google’s “mobile-friendly” algorithm update is big news. But how will it impact your ecommerce performance?
On April 21, Google will begin rolling out a worldwide mobile-friendly... Read More »
Two weeks ago, in “SEO: Measuring Key Performance Indicators,” I discussed the importance of goal setting and key performance indicators in search engine optimization. Now... Read More »
Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.
Google... Read More »
One of the most rewarding aspects of improving an ecommerce site is the ability to measure the bottom-line impact of your search engine optimization program.
Conversion... Read More »
A major update to Google AdWords occurred in 2013 with the introduction of Enhanced Campaigns. It was designed to streamline campaign management across multiple devices. But,... Read More »
If you don’t win the click, you can’t make the sale. But if you don’t get noticed, you can’t win the click.
Ecommerce sites need to... Read More »
Effective search engine optimization requires cross-discipline collaboration. Make friends or forge strong working relationships with these key stakeholders to ensure that SEO needs are met... Read More »
Consumers base purchase decisions in part on trust. Google is working on ways to algorithmically determine trust, in an attempt to send searchers to the... Read More »
The AdWords interface is cluttered and hard to understand. A colleague of mine put it best when she said that AdWords is an enterprise tool.... Read More »
Ecommerce sites that use geotargeting to serve different content to customers in different countries have faced challenges with organic search. On Wednesday, Google announced its... Read More »
Discovering new and more valuable keywords can be one of the hardest parts of optimizing your content for search engines.
To some extent, your site is... Read More »
Sometimes the connection between the words pasted into the content management system and the impact they have on search engine optimization isn’t very clear. As... Read More »
The pay-per-click advertising industry is always changing and 2014 was no exception. There were many new features launched in AdWords and Bing Ads as well as... Read More »
The buzz about alt tags and search engine optimization is ramping up again. So it’s time for some myth busting around this oft-misunderstood topic.
Myth 1:... Read More »