Which products and attributes do your shoppers want most? How could your navigation help consumers find what they want faster? What content areas should you... Read More »
Search engine optimization isn’t a project you can do once. For lasting success, SEO needs to be built into the core of how you manage... Read More »
Every search marketing professional should have a crawler in her arsenal of tools.
Organic search’s first and most important rule is that search engines must be... Read More »
Friendly 404 error pages have two basic components: the 404 server header status required to manage indexation on search engines, and the friendly design that’s... Read More »
Each year I review my previous year’s trend predictions for pay-per-click ecommerce advertising. In last year’s post, I predicted three trends: the rise of Google... Read More »
Put your Android phone to work for search engine optimization. These free Android apps will help you monitor your SEO performance and add critical insights... Read More »
Analyze 2015’s holiday search marketing performance before you do anything in 2016.
Search engine optimization attempts to improve past organic search performance. You must know how... Read More »
Deciding which pages to optimize for search engines can so paralyze marketers that they sometimes end up optimizing nothing.
To optimize a page, edit the text that search engines... Read More »
The holidays are upon us and the opportunity to make large-scale organic search performance changes is for the most part past. As my kids talk... Read More »
Product ads have populated search engine results pages since 2010, when Google added them to the AdWords platform. Bing followed suit in 2014. Even Facebook... Read More »
Hiring search engine optimization professionals is tricky. SEO requires a rare combination of business, marketing, creative, and technical skills. For an ecommerce business, where a... Read More »
It’s the season that makes or breaks many retailers’ annual revenue expectations. At the end of November, most sites have frozen their code bases and... Read More »
Most ecommerce sites that perform well in organic search have jumped on the keyword URL bandwagon. Optimizing URLs to contain keywords is good for search... Read More »
Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use.
The... Read More »
Larry Page and Sergey Brin revolutionized the web and the ability to drive ecommerce with a citation-based algorithm called PageRank. Based on the concept of... Read More »
Content is king. Search engine optimization professionals have been preaching this for years. However, content needs to be created and integrated carefully to actually drive... Read More »
Revenue growth opportunities for ecommerce merchants fit into one of two categories.Get more customers.
Get existing customers to spend more.The option to get more customers is... Read More »
YouTube is more than a venue for cute kittens and dancing children. It’s a powerful social search engine with an engaged audience. Any company, with... Read More »
During my search engine optimization sessions at Practical Ecommerce Ignite 2015, the inaugural year of this amazing event, so many ecommerce marketers came up to... Read More »
As the largest ecommerce site and de facto product search engine, Amazon is an important place to optimize product content. However, since Amazon doesn’t share... Read More »
For companies with physical locations and ecommerce sites, driving customers into physical stores can be just as important as selling online. Organic search can be a... Read More »
Marketers tend to find metadata annoying, like tiny gnats that you’d rather just swat away. Maybe you don’t know where they come from; maybe you... Read More »
In the world of pay-per-click advertising, a keyword can have different variations. For Google AdWords and Bing Ads, there are five variations, called “match types.”... Read More »
Owners and managers are obsessed with rankings. They search on Google for something, they see an immediate result, and they make assumptions on their search... Read More »
Metadata can do amazing things for search engine optimization — from removing duplicate content to promoting your site within the search engines. This is... Read More »
Metadata is simply data about data. Data sounds like an insufferably dry topic; but it’s critical that ecommerce marketers understand the metadata that drives search... Read More »
Google released Panda 4.2, the latest Panda algorithm update, in mid-July. If you didn’t feel an impact on your site’s performance on July 18, you’re... Read More »
Hi-Health is a retailer of nutritional products in Phoenix, Ariz. It operates roughly 40 brick-and-mortar stores and a robust ecommerce site. Hi-Health volunteered for SEO... Read More »
Bing just announced native ads as a new beta offering in its Bing Ads platform. This brings native ads to the mainstream pay-per-click advertiser. In this post, I’ll... Read More »
Every so often an ecommerce business is brave enough to raise its hand for a public review of its search engine optimization performance. Hi-Health, a... Read More »