The term “big data” can be confusing. For some people, it conjures up thoughts of someone spying on their activity and then selling that information.... Read More »
If all of your search marketing efforts are on Google, you could be missing out on Bing. It accounts for roughly 20 percent of all... Read More »
Setting up a pay-per-click ad account on a search engine requires a lot of work. Consider this simplified checklist, which would be typical of a... Read More »
In the wake of Google’s move to increase ads at the top of the search results pages while removing side-rail ads, many are focusing on... Read More »
Search engines trawl the web, sifting through billions of data points to serve up information in a fraction of a second. The access to instant... Read More »
Sitemaps come in two flavors: HTML and XML. Each has different uses and values for search engine optimization.
HTML sitemaps are primarily designed to help guide... Read More »
Every company needs more of something. Maybe your company’s goals focus on more customers. Or maybe it’s more conversions. Whether it’s more sales, more leads,... Read More »
To optimize your website for search engines, you need a variety of tools to monitor performance and discover opportunities. Fortunately, many of those tools are... Read More »
Content enables consumers to find your pages in search results. But all of the compelling content your team spends so much time planning, designing, writing, and... Read More »
News on the mobile web is now four times faster, thanks to Google’s Accelerated Mobile Pages.
AMP, as the project is known, is targeted at Google... Read More »
Search engines help consumers find online merchants. One of the best places to learn and improve search engine optimization skills is Twitter.
Here is a list... Read More »
Which pages your site promotes as the most important is critical for search engine optimization. Remembering the details of past internal linking structures is impossible, unless... Read More »
During a recent visit to a local flower shop, I spoke with the owner about online marketing strategies, objectives, and tactics. She actively participates in... Read More »
With pressure to support a business’s overall marketing initiatives, it’s easy to lose sight of the actions needed to improve organic search performance.
Most of the marketing team... Read More »
Google local search should be an integral part of any local business marketing strategy. To help business owners understand how best to maximize its value,... Read More »
Brand monitoring is a way to observe what people are saying about your business on the Internet. One of the better ways to keep track... Read More »
Which products and attributes do your shoppers want most? How could your navigation help consumers find what they want faster? What content areas should you... Read More »
Search engine optimization isn’t a project you can do once. For lasting success, SEO needs to be built into the core of how you manage... Read More »
Local SEO isn’t just about optimizing your business website any longer. It’s about maintaining a healthy presence online within the community and engaging with your... Read More »
Every search marketing professional should have a crawler in her arsenal of tools.
Organic search’s first and most important rule is that search engines must be... Read More »
Friendly 404 error pages have two basic components: the 404 server header status required to manage indexation on search engines, and the friendly design that’s... Read More »
There is never a shortage of articles about predictions for the new year, and the same holds true where SEO is concerned. Here is my... Read More »
Each year I review my previous year’s trend predictions for pay-per-click ecommerce advertising. In last year’s post, I predicted three trends: the rise of Google... Read More »
Put your Android phone to work for search engine optimization. These free Android apps will help you monitor your SEO performance and add critical insights... Read More »
Analyze 2015’s holiday search marketing performance before you do anything in 2016.
Search engine optimization attempts to improve past organic search performance. You must know how... Read More »
Deciding which pages to optimize for search engines can so paralyze marketers that they sometimes end up optimizing nothing.
To optimize a page, edit the text that search engines... Read More »
I recently spoke with a business owner who had purchased every possible version of his company’s domain name (including the "typos”) to protect his brand Read More »
The holidays are upon us and the opportunity to make large-scale organic search performance changes is for the most part past. As my kids talk... Read More »
Product ads have populated search engine results pages since 2010, when Google added them to the AdWords platform. Bing followed suit in 2014. Even Facebook... Read More »
Hiring search engine optimization professionals is tricky. SEO requires a rare combination of business, marketing, creative, and technical skills. For an ecommerce business, where a... Read More »