Creating compelling, customer-centric content isn’t enough to win rankings and shoppers. Without a strong internal linking structure, even the best content will still fail to... Read More »
Search engine optimization isn’t a mystical dark art. It boils down to signals of relevance and authority. Understanding the signals that search engines interpret as... Read More »
Servers are the foundation of the web, but their archaic status codes have a big impact on search engine optimization that few marketers understand well... Read More »
Back in December 2002, Google launched a small feature called Froogle. It wasn’t a revolutionary idea by any means. There were already numerous sites at... Read More »
When searching for products online, Amazon and Google are the leading places to start, according to a study released this week. Thirty-eight percent of shoppers... Read More »
Local businesses can help their search engine optimization efforts by utilizing the Schema.org markup. By adding the Schema code to your website, you’re helping the... Read More »
If you start to type “seo is” into Google, the king of search engines is likely to autosuggest that “seo is dead” or that “seo... Read More »
Structured data markup helps search engines identify product information and display that information in rich results, potentially increasing how many clicks the product page will... Read More »
At its recent 2016 Performance Summit, Google’s senior vice president of ads and commerce, Sridhar Ramaswamy, stated, in the keynote address, “the shift to mobile... Read More »
The terms “content marketing” and “link building” describe discrete marketing activities with distinct scope, strategies, and purposes. They are not the same thing. But that... Read More »
A thoughtful, descriptive ecommerce page title can help attract interested shoppers from social media and search engines.
Page title optimization, if you will, is a low-effort,... Read More »
If you are an ecommerce retailer or a servicer provider with nationwide clients, you may not want to claim your online local business listings. In... Read More »
The term “big data” can be confusing. For some people, it conjures up thoughts of someone spying on their activity and then selling that information.... Read More »
If all of your search marketing efforts are on Google, you could be missing out on Bing. It accounts for roughly 20 percent of all... Read More »
Setting up a pay-per-click ad account on a search engine requires a lot of work. Consider this simplified checklist, which would be typical of a... Read More »
In the wake of Google’s move to increase ads at the top of the search results pages while removing side-rail ads, many are focusing on... Read More »
Search engines trawl the web, sifting through billions of data points to serve up information in a fraction of a second. The access to instant... Read More »
Sitemaps come in two flavors: HTML and XML. Each has different uses and values for search engine optimization.
HTML sitemaps are primarily designed to help guide... Read More »
Every company needs more of something. Maybe your company’s goals focus on more customers. Or maybe it’s more conversions. Whether it’s more sales, more leads,... Read More »
To optimize your website for search engines, you need a variety of tools to monitor performance and discover opportunities. Fortunately, many of those tools are... Read More »
Content enables consumers to find your pages in search results. But all of the compelling content your team spends so much time planning, designing, writing, and... Read More »
News on the mobile web is now four times faster, thanks to Google’s Accelerated Mobile Pages.
AMP, as the project is known, is targeted at Google... Read More »
Search engines help consumers find online merchants. One of the best places to learn and improve search engine optimization skills is Twitter.
Here is a list... Read More »
Which pages your site promotes as the most important is critical for search engine optimization. Remembering the details of past internal linking structures is impossible, unless... Read More »
During a recent visit to a local flower shop, I spoke with the owner about online marketing strategies, objectives, and tactics. She actively participates in... Read More »
With pressure to support a business’s overall marketing initiatives, it’s easy to lose sight of the actions needed to improve organic search performance.
Most of the marketing team... Read More »
Google local search should be an integral part of any local business marketing strategy. To help business owners understand how best to maximize its value,... Read More »
Brand monitoring is a way to observe what people are saying about your business on the Internet. One of the better ways to keep track... Read More »
Which products and attributes do your shoppers want most? How could your navigation help consumers find what they want faster? What content areas should you... Read More »
Search engine optimization isn’t a project you can do once. For lasting success, SEO needs to be built into the core of how you manage... Read More »