A “conversion funnel” describes a consumer’s path to purchase, when awareness develops into interest, interest develops into desire, and then the transaction occurs.
When it comes... Read More »
New product introductions require a blend of creativity and number crunching. Do it well and your online business will generate sales and profits; do it... Read More »
It’s easy for new Amazon sellers to get caught up in the excitement of 240 million shoppers. But, while Amazon recruits more than 100,000 new... Read More »
I am frequently asked by ecommerce merchants, "How often should I be sending emails?" I nearly always give the same response, "It depends." In fact,... Read More »
Content marketing helps many companies attract new customers, build lasting relationships with existing customers, and sell more. If your company is using content, but not Read More »
Mobile advertising networks help brands reach consumers. If you’re trying to engage and monetize customers on mobile, you may need a mobile ad network.
Here is... Read More »
Patriotism, projects, smooches, and even summertime activities can drive your company’s contact marketing campaigns this July, boosting site traffic and, ultimately, sales.
When businesses create, publish,... Read More »
The more complex a commission structure is, the less likely an affiliate is going to prioritize your products. For example, say that you pay different... Read More »
Unique site visits — the number of individuals that frequent a website — are a proxy of sorts for an online business’s new customer acquisition.... Read More »
For six years I worked for Amazon, most recently as head of Amazon Services, that part of Amazon that recruits 100,000 new sellers to the Amazon marketplace each... Read More »
Practical Ecommerce’s Ignite 2015 conference is less than three months away. The agenda contains 39 sessions on topics critical to small and midsize ecommerce merchants,... Read More »
For many ecommerce businesses, summer can be a challenging time for sales. Consumers are preoccupied with vacation plans and traveling, which can decrease online purchasing.
In... Read More »
Email marketing is one of the most powerful tools available to modern marketers. It is vital for most businesses. But what makes email marketing effective... Read More »
Writing compelling content — whether it’s for your website or social media campaign — is an excellent way to attract and engage customers. Unfortunately, there’s... Read More »
A successful affiliate marketing program requires oversight — uploading and maintaining the creative inventory, approving and communicating with affiliates, and reporting and analysis. The person doing this oversight is also... Read More »
Email subject lines can make or break a marketing campaign, either generating lots of opens, clicks, and sales or prompting recipients to delete messages and move... Read More »
In June 2015, content marketers have plenty of opportunities to connect with customers and prospects — producing articles, videos, graphics, and tools around holidays, summertime advice,... Read More »
Video content accounts for approximately 80 percent of all U.S. Internet traffic, according to Cisco Systems. If video isn’t part of your business’s content marketing... Read More »
Abandoned cart emails are typically among the most effective marketing programs for ecommerce merchants. If you currently do not have an automated cart-abandonment email series, strongly consider launching one.
With... Read More »
Content marketing has the potential to drive retail sales. But for small and mid-sized ecommerce merchants, it is not always clear what sort of content... Read More »
An online seller’s brand can guide business decisions, encourage customers to trust you, and boost both sales and profits. But for some small business owners,... Read More »
During the holidays, specialty stores often see boosts in traffic as people hunt for both common and unique gifts. Most other stores put a great... Read More »
Content that helps, entertains, and delights your customers can build lasting relationships that may make the folks who read or watch your content more likely... Read More »
Affiliate managers often strive to add content-focused affiliates, such as blogs, forums, news sites — most any site that informs and shares knowledge. The reason... Read More »
Building trust and putting online shoppers at ease are important parts of ecommerce marketing and merchandising, since very few folks will hand over payment card... Read More »
The dramatic shift to mobile devices affects how consumers interact with brands and websites. The shift presents challenges for email marketing by ecommerce companies.
In this article, I’ll review three... Read More »
November 27 and 30, 2015 may be two of the most important days of the year for ecommerce, and now is not too soon to... Read More »
Spending hours at a brick-and-click retailer’s “big sale” offered some important reminders about retail customer experiences. These reminders — like showrooming, price, easily offended folks... Read More »
Content marketing may help businesses both increase site traffic and boost actual sales, but it can also be expensive, hard to execute, slow, and somewhat... Read More »
April’s list of widely recognized holidays is a good source of content marketing. Add to this the power of publishing a lookbook, and you have... Read More »