Link building is the process of acquiring hyperlinks from other sites to your own to improve its search engine rankings. But link building is also about developing relationships, reaching out to... Read More »
Smartphones are fast becoming a search marketer’s best friend — or biggest concern. More than half of all searches on Google are conducted on a smartphone. In this critical holiday... Read More »
Bidding the most money per click for a keyword on Google AdWords won’t guarantee your ad will appear at the top of the search results page. Rather, AdWords assigns each... Read More »
Businesses that rely on local consumers should periodically examine the search engine optimization efforts of their competitors. You’ll see what they’re doing — what you like and dislike — and... Read More »
One of the largest assets of an ecommerce company is its email subscriber file. In that database is likely a mix of past and current customers, brand advocates, and prospects.
An... Read More »
You’ve just launched a new ecommerce business. You can hardly stop clicking the links and marveling at your products. But the orders haven’t started to roll in. So now what do... Read More »
Google’s Accelerated Mobile Pages protocol makes mobile sites faster. Faster sites typically see lower bounce rates, higher time-on-site numbers, and higher conversion rates. AMP also benefits natural search performance.
Smartphone users want speed.... Read More »
Video content and free shipping will help to fuel growth in ecommerce sales overall and mobile commerce in particular during the 2016 holiday season, which starts now and runs through... Read More »
Advertising on Facebook and other social media sites requires time and expertise. But ecommerce merchants often lack one or the other; they sometimes struggle with optimizing paid social media campaigns.
The answer for... Read More »
Looking for content marketing ideas for November 2016? Try Thanksgiving Day, holiday shopping survival, famous folks with birthdays, how-to articles, and helping out a community.
Content marketing is the act of... Read More »
Sometimes you need a short promotional description of your business for social media profiles, directories, or even the bottom of your press releases and product announcements. What you say about... Read More »
Search engine optimization is the process of improving the visibility of your website in organic search results. It sounds simple enough. But there are many ways to affect search outcomes.... Read More »
Content marketing and search engine optimization are interdependent. When planned and executed properly, content can greatly improve your natural search performance. Follow these 10 rules to successfully blend SEO needs... Read More »
There is more to LinkedIn than resumes and help wanted ads. LinkedIn operates the world’s largest professional business network with more than 450 million members in over 200 countries. Professional people are... Read More »
My agency is often called on to do formal audits of Amazon seller accounts. In the last 12 months, we’ve audited more than a dozen small-to-medium sized accounts, from companies... Read More »
The battle for attention and clicks on the search engine results pages is heating up. For desktop users on Google, the battle is more acute with the removal of right-side ads,... Read More »
This year’s holiday shopping season is upon us. Find some marketing inspiration in campaigns from holidays past.
Here is a list of successful marketing campaigns from previous holiday seasons. There... Read More »
When pages on your site go away, their link authority is wasted. But you can harvest that precious link authority and redirect it to other pages on your site, those... Read More »
Powerful retail holidays — Halloween, Thanksgiving, and Christmas — dominate the fourth quarter and should be the focus of ecommerce email marketing.
Email volume increases significantly in the last quarter of... Read More »
The fourth quarter is busy for affiliate marketers. Consumers start perusing content and deal sites in October, gathering ideas for holiday shopping. Merchants with affiliate marketing programs will likely see... Read More »
Each time a retailer interacts with a customer there is an opportunity to learn a little more about that customer and how to better serve him. There is an opportunity... Read More »
September 26, 2016 • Sig Ueland
A content marketing hub is a website or blog where a brand publishes shareable content — articles, images, videos. It is a destination where the brand’s followers find a steady... Read More »
Google just announced that its Penguin algorithm is now a part of its core algorithm, updated in real time. Google last updated Penguin a few years ago. Updating Penguin continuously will likely affect many businesses.
Recall that Google Penguin monitors... Read More »
September has been a big month for unofficial Google algorithm changes. Business owners are seeing significant movement in both Google’s core search results and “local pack” search results, though Google... Read More »
The 2016 Christmas shopping season will begin in earnest in just the next month. Now is the time to make certain that you have your ecommerce marketing plan ready.
While there... Read More »
The sender name and subject line are primary drivers of email open rates. Almost as important — if not more important — is the pre-header, the text that appears just... Read More »
In a 100-page whitepaper, YouTube has suggested dividing content marketing into three complementary types to help your business attract, engage, and retain an audience of potential customers.
Google released “The YouTube... Read More »
Keywords and topics are central to contextual relevance, a primary ranking factor for search engines. In the wake of the changes to Google’s Keyword Planner, the natural search industry’s go-to... Read More »
With a bit of data, online retailers can improve the way products are shared on Twitter, defining a specific image and description to be displayed and improving tracking with Twitter... Read More »
You’ve created a website for your business. You’ve set up your social media profiles, and you’ve even set up all your local business listings, such as your Google My Business... Read More »