Content marketers can often run short of ideas and inspiration. What should you write about? What should you post about? What can you make a... Read More »
A new product discovery site, Product Hunt, has begun selling directly to shoppers with help from merchant partners who list products. The business model is... Read More »
Ecommerce meta descriptions can act like short, tweet-length ads capable of attracting visitors from social media and beating higher-ranked competitors on search engine results pages.
HTML... Read More »
Email subject lines are key to capturing a reader’s attention and standing out from inbox clutter. But email preheaders may be just as important, since... Read More »
Live-streaming video is latest frontier of social media. Established social networks (e.g., Facebook, Twitter) have their own apps, while first-movers in the space (e.g., Meerkat)... Read More »
The Olympics are inspiring. During the games, consumers worldwide will watch some of this generation’s greatest athletes compete in events ranging from swimming and hurdling... Read More »
May is good for content marketers. The month includes many holidays and events, giving marketers compelling, timely topics to cover.
Content marketing seeks to attract, engage,... Read More »
Consumers can complete a transaction on a smartphone with just a few taps. Responsive site design and easy-to-use apps enable shoppers to quickly find what they’re... Read More »
From pay-per-click advertising to blogging and from search engine optimization to analytics, ecommerce marketing is broad, diverse, and, potentially, complex. The aim is to find... Read More »
Content marketing can be a like a greedy monster. It may be powerful, it may be capable, but it is also hungry, devouring a constant... Read More »
There are many ways to increase the effectiveness of email marketing, from testing subject lines and creative to increasing frequency and discounts. In this article, I... Read More »
Not every social media post, or email message, or advertisement will perform. In fact, marketing campaigns and tactics often fail. So the goal is not... Read More »
Earlier this March, department store retailer Lord & Taylor agreed to settle U.S. Federal Trade Commission civil charges that it deceived consumers by paying for... Read More »
Trials for the upcoming Summer Olympic Games, April Fools’ Day, any number of festivals, math, and even simple spring how-to articles will give content marketers... Read More »
An infographic can be a useful way to convey information and engage your audience with dynamic visual content. There are plenty of inexpensive and easy-to-use... Read More »
An article in list form or a simple list extensively annotated, the listicle is at once popular, traffic-driving, and an easy-to-comprehend form of journalism and... Read More »
Years ago, email preference centers popped up on all kinds of websites. Preference centers were an effort to curb email unsubscribes and to protect a... Read More »
The months of April, May, and June are full of email marketing possibilities centered on traditional retail events like April Fools’ Day, Mother’s Day, and... Read More »
A well run online contest can bolster your social media following, energize loyal customers, collect information about the folks who enter, and help build lists... Read More »
A content-marketing editorial calendar is simply a list of what content your ecommerce business will publish. It includes where that content will be published and... Read More »
In August 2015, Rakuten Affiliate Network commissioned Forrester, the research company, to conduct a study on the factors driving growth in the affiliate industry.
Forrester surveyed... Read More »
In March content marketers should have plenty of options, thanks to holidays like St. Patrick’s Day, Ask a Question Day, Pi Day, and the onset... Read More »
Email metrics provide critical, quick feedback for a campaign. This is key because most opens and clicks occur within 72 hours after a send.
But measuring... Read More »
Ecommerce marketing can be a long journey, with many twists, turns, and even sudden stops. Last year’s best campaigns might not work this year. Business... Read More »
Purposeful, content-rich email marketing can produce a return on investment many times greater than traditional advertising, online banners, and even pay-per-click ads. Marketers and business... Read More »
This year, content will continue to be one of the most important forms of marketing in nearly every industry — from semiconductors and software right... Read More »
Content marketing can describe many things — from short blog posts published on a company’s own site to long-form articles or even ebooks. It can... Read More »
The Performance Marketing Association promotes the growth and practices of the affiliate marketing industry. The PMA recently published a free whitepaper exploring the notion of “co-opetition”... Read More »
February may be the shortest month of the year, but it is filled with events and holidays that are opportunities for content marketers.
Content marketing is... Read More »
Marketers have heard for years that email is dead. However, just the opposite is true. The importance of email has never been greater, and there... Read More »