“I’m too busy for search engine optimization. It’s one of many things on my plate, and frankly it’s not my highest priority. Management wants higher rankings, but I just don’t... Read More »
In “Are Amazon’s ‘Sponsored Product’ Ads Worth It?,” my post last month, I addressed the basic workings and worth of Sponsored Products. In this article, I’ll review tips for getting... Read More »
Email marketing is crucial for most ecommerce retailers during the all-important holiday shopping season. But misuse of email can irritate subscribers. It can spur unsubscribes and greatly reduce the overall... Read More »
Google started experimenting with a mobile-first index two weeks ago, making the mobile ecommerce experience even more critical to natural search performance.
Shopping is a core behavior for mobile users. Last... Read More »
Often product suppliers will help small and mid-sized retail businesses pay for the cost of advertising and promotion. The thinking goes that when a retailer, like an online store, promotes... Read More »
The holiday shopping season is here. Millions of consumers are looking for holiday deals. Preparing your marketing campaigns, such as social media ads and email promotions, is imperative. Beyond that,... Read More »
Acquiring customers from social media channels has become easier in the last few years. Initially, a business’s presence on social media was beneficial mainly for branding and customer service. However,... Read More »
Millions of holiday shoppers will soon start looking for deals. Will your social media ads be there to meet them? If not, your sales will likely see a small bump... Read More »
Holiday how-to articles or videos, a look back and ahead, and any of several quirky holidays offer plenty of opportunities to create engaging content in December 2016. When you entertain... Read More »
In “How to Spy on Your PPC Competitors,” my post in August, I addressed going to “stealth mode” by excluding your competitors’ IP addresses in Google AdWords and other pay-per-click... Read More »
We rely on search engines to drive shoppers to our sites to purchase our products. Before the shoppers can come, however, you have to let the bots in.
It sounds more... Read More »
Search engine optimization is not a one-time project. If you’re not managing SEO performance and improvements continually, your site won’t remain competitive in natural search — you’ll lose rankings, clicks,... Read More »
Are you considering advertising on Amazon this holiday season? Curious if Amazon’s “Sponsored Products” campaigns are worth the money? In this article, I’ll offer a high-level analysis to help determine if Sponsored... Read More »
A new online store is often empty. Shoppers don’t yet know your shop. They haven’t had time to learn about your products or your customer service. So if you want... Read More »
There are thousands of retailers that offer affiliate marketing programs. Potential affiliates have many options to choose from. A goal of an affiliate manager should therefore be to build loyalty among existing... Read More »
Link building is the process of acquiring hyperlinks from other sites to your own to improve its search engine rankings. But link building is also about developing relationships, reaching out to... Read More »
Smartphones are fast becoming a search marketer’s best friend — or biggest concern. More than half of all searches on Google are conducted on a smartphone. In this critical holiday... Read More »
Bidding the most money per click for a keyword on Google AdWords won’t guarantee your ad will appear at the top of the search results page. Rather, AdWords assigns each... Read More »
Businesses that rely on local consumers should periodically examine the search engine optimization efforts of their competitors. You’ll see what they’re doing — what you like and dislike — and... Read More »
One of the largest assets of an ecommerce company is its email subscriber file. In that database is likely a mix of past and current customers, brand advocates, and prospects.
An... Read More »
You’ve just launched a new ecommerce business. You can hardly stop clicking the links and marveling at your products. But the orders haven’t started to roll in. So now what do... Read More »
Google’s Accelerated Mobile Pages protocol makes mobile sites faster. Faster sites typically see lower bounce rates, higher time-on-site numbers, and higher conversion rates. AMP also benefits natural search performance.
Smartphone users want speed.... Read More »
Video content and free shipping will help to fuel growth in ecommerce sales overall and mobile commerce in particular during the 2016 holiday season, which starts now and runs through... Read More »
Advertising on Facebook and other social media sites requires time and expertise. But ecommerce merchants often lack one or the other; they sometimes struggle with optimizing paid social media campaigns.
The answer for... Read More »
Looking for content marketing ideas for November 2016? Try Thanksgiving Day, holiday shopping survival, famous folks with birthdays, how-to articles, and helping out a community.
Content marketing is the act of... Read More »
Sometimes you need a short promotional description of your business for social media profiles, directories, or even the bottom of your press releases and product announcements. What you say about... Read More »
Search engine optimization is the process of improving the visibility of your website in organic search results. It sounds simple enough. But there are many ways to affect search outcomes.... Read More »
Content marketing and search engine optimization are interdependent. When planned and executed properly, content can greatly improve your natural search performance. Follow these 10 rules to successfully blend SEO needs... Read More »
There is more to LinkedIn than resumes and help wanted ads. LinkedIn operates the world’s largest professional business network with more than 450 million members in over 200 countries. Professional people are... Read More »
My agency is often called on to do formal audits of Amazon seller accounts. In the last 12 months, we’ve audited more than a dozen small-to-medium sized accounts, from companies... Read More »