Design & Development
The nuts and bolts of an ecommerce site are design and development. We address design innovation and trends — including layouts, colors, photography, logos, video, and more. We explain the basics of code — HTML, CSS, JavaScript — as well as platforms, themes, plugins, open source, and related topics.
Code | Design & Dev Tools | Platforms & Apps | Schools & Resources | Typography & Fonts | User Experience-
Design & Development
Choosing an Integrated Ecommerce System; 4 Steps
September 14, 2012 • Dale Traxler
Editor's Note: This is part three of a three-part series on the advantages of an integrated, all-in-one ecommerce platform. The previous installments, "The Benefits of an Integrated Ecommerce System" and "Defining Your Integrated System Requirements," we published previously. Last week...
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Schools & Resources
Learning from Bad Web Design
September 14, 2012 • Drew Coffin
Recognizing bad web design is often easy. But it can be difficult to know what makes it bad. In this article I will give you examples of bad web design and explain what good design practices could be used instead. Note that many of these examples are extreme cases of bad web design and there is more than one mistake in each example image.
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Platforms & Apps
18 Gmail Productivity Plugins
September 11, 2012 • Sig Ueland
The right plugin can transform Gmail from a standard email program into a productivity powerhouse, capable of managing your communications and professional networks. Here is a list of productivity plugins for Gmail. There are plugins to schedule emails, track correspondence, manage so...
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Design & Development
Defining Your Integrated System Requirements
September 6, 2012 • Dale Traxler
Editor's Note: This is part two of a three-part series on the benefits of an integrated, all-in-one ecommerce platform. The first installment is "The Benefits of an Integrated Ecommerce System." The final installment is "Choosing an Integrated Ecommerce System; 4 Steps." There are clea...
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Platforms & Apps
Installing Software on Ubuntu Linux
September 3, 2012 • Armando Roggio
The Ubuntu Linux software installation process is more like visiting a mobile app store than following a traditional Microsoft Windows or Apple Mac OS X process. “On Windows, you might have to root around on a website to find an .exe file to download or go to a store and buy a CD with ...
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Platforms & Apps
The Benefits of an Integrated Ecommerce System
August 30, 2012 • Dale Traxler
Editor's Note: This is part one of a three-part series on the benefits of an integrated, all-in-one ecommerce platform. The second installment is "Defining Your Integrated System Requirements." The third is "Choosing an Integrated Ecommerce System; 4 Steps." I am consulting with a com...
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Platforms & Apps
Touring the Ubuntu Unity Desktop
August 27, 2012 • Armando Roggio
Ubuntu 12.04 is an alternative to the Microsoft Windows and Apple OS X operating systems. It features a functional and intuitive desktop environment. Ubuntu's Unity desktop has similarities to both Windows and OS X, meaning that users considering the switch to Ubuntu should not have m...
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Design & Development
The Case for Building a Mobile Ecommerce App
August 24, 2012 • Gagan Mehra
In "Getting Started with Responsive Web Design," my previous article, I stated that there are instances when building a separate mobile app can be beneficial for your ecommerce business. In this article, I will expand on that to present instances where building a mobile app is a good op...
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Platforms & Apps
17 Ecommerce Themes for OpenCart
August 20, 2012 • Sig Ueland
OpenCart is an open-source shopping cart system that is feature-rich and user-friendly, with a large variety of payment gateways and shipping method integrations. OpenCart features many high-quality ecommerce themes to ...
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User Experience
Evaluating Mobile Strategies for Ecommerce Sites
August 15, 2012 • Dale Traxler
This article is my annual check-in on the evolving impact of mobile technologies on ecommerce. I wrote a blog post, "Going Mobile - A Year Later," in August 2011 as a follow-up to my post from May 2010 titled "Going Mobile" when I first realized that mobile shopping was becoming a reali...
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Platforms & Apps
Microsoft Office Alternatives for Ubuntu Linux
August 13, 2012 • Armando Roggio
Maintaining spreadsheets, composing business documents, or even building slide-style presentations are a mainstay of modern business, including small and mid-sized online retail operations that often depend on the Microsoft Office suite to compete these tasks. The dependency on Office ...
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Platforms & Apps
16 Responsive Ecommerce Themes on WordPress
August 6, 2012 • Sig Ueland
Responsive design allows a business to reach computers, tablets and smartphones from a single website. Here is a list of responsive themes on WordPress for ecommerce sites. Many of these themes are designed to be used with specific ecommerce plugins. All are premium themes, though r...
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User Experience
10 Tips to Freshen Your Ecommerce Site
August 2, 2012 • Dale Traxler
One important strategy to grow your ecommerce revenue is to keep your store fresh and vibrant. That includes your content, products, and promotions. It may also mean regularly refreshing your navigation, themes, and other design elements. When was the last time you really looked at you...
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Business
5 Reasons to Consider Ubuntu for Your Small Business
July 24, 2012 • Armando Roggio
Ubuntu is a Linux-based operating system focused on ease of use, simplicity, and security. This operating system is a good alternative to either Microsoft Windows or Apple's OS X, and may help small businesses get improved performance while saving money. Although some small business ow...
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Schools & Resources
16 New QR Code Campaigns in 2012
July 24, 2012 • Sig Ueland
Quick Response (QR) codes continue to appear in creative and inspired marketing promotions. Companies are finding new uses for the codes, as well as new ways to display them. Here is a list of new QR code campaigns in 2012. Some of the QR examples are remarkably inventive, such as Ema...
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Design & Development
18 Websites Featuring Beautiful Illustrations
July 24, 2012 • Drew Coffin
In "10 Web Design Trends for 2012," I listed large illustrations as a growing trend in web design. Website illustrations can add personality to even the smallest sites and invite visitors to stay awhile and explore. Here are 18 websites with compelling illustrations.
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Design & Development
Getting Started with Responsive Web Design
July 19, 2012 • Gagan Mehra
Responsive design was conceived a couple of years ago to allow users to view websites across all devices — computers, tablets and smartphones. Since then, large sites like Starbucks and Boston Globe have adopted responsive design. But adoption by the small business community has been lo...
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Schools & Resources
16 New Ecommerce Books for Summer 2012
July 16, 2012 • Sig Ueland
Working on your summer reading list? Here is a list of new ecommerce and Internet-marketing books for summer 2012. There are new titles on social media, handcrafted Pinterest businesses, search engine optimization, and even a title on creating short product videos. This list was compil...
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Design & Dev Tools
Qwiki’s New Video Creator May Have Ecommerce Applications
July 2, 2012 • Armando Roggio
A New York-based rich-media technology firm has released a new platform that may make it easier for online retailers to produce product-detail videos with little more than product images and a microphone. Qwiki first announced its Creator platform in May 2012 and set up a private beta ...
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Schools & Resources
Reading List: Trevor Ginn of Hello Baby
June 15, 2012 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...
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Design & Development
5 Mistakes to Avoid on Ecommerce Sites
June 12, 2012 • Armando Roggio
What makes great ecommerce-site aesthetics, layout, and even features are a matter of opinion. But there are some things that simply are not smart for online retailers. Online retail sites have a distinct job: selling something. While site design can be a matter of taste, I believe th...
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Schools & Resources
Reading List: Hassan Bawab of Magic Logix
June 11, 2012 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...
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Schools & Resources
Reading List: Andrew Youderian of eCommerceFuel.com
June 8, 2012 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...
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Design & Dev Tools
RSS Plumbing with Yahoo! Pipes
May 29, 2012 • Armando Roggio
Yahoo! Pipes is a free content manipulation service that lets you mix and mash up web content using a visual editor that doesn’t require any code writing experience. The Pipes service has been around since February 7, 2007, and is the primarily the work of then Yahoo! Engineers Pasha S...
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Design & Development
15 Personalized Shopping Cart Icons
May 28, 2012 • Drew Coffin
Custom icons can help a site design and personalize the online shopping experience. Shopping cart icons are some of the more popular icons to personalize. Here are 15 sites with ...
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Platforms & Apps
Automating Social Media Posts with Dlvr.it
May 23, 2012 • Armando Roggio
Social media campaigns have become a mainstay of ecommerce marketing. Even the smallest of online retailers are likely to have a Facebook page and a Twitter account, and there are indications that social engagement may improve shopper relations and, possibly, sales. But the process of ...
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Platforms & Apps
Bing Goes Social with New Redesign
May 15, 2012 • Armando Roggio
Microsoft's Bing search engine will get a major redesign in the next month, extending the tool's integration with Facebook and introducing a new feature to help searchers get more done. “In 2009, we launched Bing with a simple proposition: people should expect more from a search engine...
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Schools & Resources
10 Photoshop Skills for Beginners
May 14, 2012 • Drew Coffin
Adobe Photoshop is an incredibly powerful program that allows you to do professional grade image manipulations and adjustments. Whether you want to work with product images or design website layouts, Photoshop has the tools you need to get the job done. However, Photoshop is so powerful...
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Design & Development
How to Generate Phone Calls from PPC Ads
May 10, 2012 • Dr. Ralph F. Wilson
In this interview, Internet marketing expert Joseph Kerschbaum explains how phone ads work, that display phone numbers -- and allow customers to click to call — in a PPC ad.
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Schools & Resources
Reading List: Neil Davidson of My Web Presenters
May 3, 2012 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded ...