Page 49 – Practical Ecommerce

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Schools & Resources
15 New Business Books for 2022

December 28, 2021 • Sig Ueland

It’s time to plan your reading list for 2022. Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals. Learn how to communicate with numbers, scale your business, use data to convert customers, find talent, develop your influence, and make sense of the metaverse.
Business
5 New Year’s Resolutions for SaaS Companies

December 27, 2021 • Armando Roggio

Losing fewer customers and depending on advertising less should be the top New Year's resolutions for SaaS companies in 2022. Software-as-a-service (SaaS) companies are a segment of the ecommerce industry. Their subscription-based digital offerings can be profitable. But the SaaS model also has challenges.
Business
Will Web3 Change Ecommerce?

December 24, 2021 • Armando Roggio

The concept of a decentralized web could lead to new forms of ecommerce. Web3 — sometimes called web 3.0 — is a popular buzzword. Queries on Google for the phrase peaked in early December with search volume about 20 times that of just a year before.
Technical SEO
SEO: Drive Clicks with Video Rich Snippets

December 23, 2021 • Ann Smarty

Video rich snippets are enriched organic search results in Google. They're an opportunity to generate more clicks, especially on mobile. Publishers often mistake video rich snippets with video carousels.
Social Media
The Best Ecommerce Content for Facebook

December 21, 2021 • Carolyn Mara

Facebook is the king of social media for businesses. Billions of consumers learn of brands and products via the platform. In this post, I’ve collected seven types of content on the world’s leading social platform for merchants to stand out, connect with an audience, and grow a following.
Business
Book Excerpt: ‘Entrepreneurialism Is a Noble Art’

December 21, 2021 • Rick Wilson

Rick Wilson is the longtime CEO of Miva, the pioneering ecommerce platform. His new book, "Dragonproof Principles: Principled Leadership For The Modern Entrepreneur," is now available. What follows is "Principle Two: Entrepreneurialism Is a Noble Art," an excerpt.
Design & Dev Tools
22 Free Web Design Tools from Fall 2021

December 20, 2021 • Sig Ueland

Improving the design of an ecommerce site doesn't have to cost money. There are many free resources from the design community. Here is a list of new web tools and design elements from fall 2021. There are color and gradient generators, image editors, coding tools, design collaboration tools, fonts, and more.
Shipping & Fulfillment
Take a Side in the Future of the USPS

December 20, 2021 • Armando Roggio

In the last 15 years, the United States Postal Service has lost around $90 billion. It has often failed to meet delivery expectations. And yet, the USPS is vital for many ecommerce companies. By law, the USPS must deliver to every address in the United States six days per week. This makes the USPS a common and often good choice for last-mile delivery specifically and ecommerce generally.
Business
Ecommerce Briefs from Europe: Growth, Acquisitions, Amazon, Delivery

December 19, 2021 • Marcia Kaplan

"Ecommerce Briefs" is my occasional series on news and developments that impact online merchants. In this installment, I'll focus on happenings in Europe.
Customer Retention
Subscriptions, Books Drive Man Flow Yoga

December 17, 2021 • Eric Bandholz

Dean Pohlman is a global authority on yoga instruction for men. He's written best-selling books on the topic and conducted hundreds of in-person classes. His company, Man Flow Yoga, is thriving with an on-demand instructional program driven by paid subscriptions.
Technical SEO
SEO for Brand-name Queries

December 16, 2021 • Ann Smarty

Organic search results on brand-name queries can influence the buying journey. Brand-driven search results on Google appear in multiple sections, although brands have limited control over their appearance and ranking.
Platforms & Apps
Ecommerce Product Releases: December 16, 2021

December 16, 2021 • Sig Ueland

Here is a list of product releases and updates for mid-December from companies that offer services to online merchants. There are updates on content creation, app development tools, digital goods, chargebacks, pay-later financing, and video editing.
Business
7 New Year’s Resolutions for Ecommerce Companies

December 15, 2021 • Armando Roggio

Clearly defined goals can help ecommerce companies make 2022 the best year yet. The goals or resolutions should be aspiring and engaging enough to encourage action. What follows are seven resolution ideas for 2022. Adapt these to your company and implement them throughout the year.
Social Media
Social Media Demographics by Platform

December 14, 2021 • Carolyn Mara

Social media marketing can make or break an ecommerce company. But knowing which social site to focus on is often difficult. To that end, I've compiled critical audience demographics for the leading social platforms. What follows will hopefully assist in identifying the best options for your business.
Business
24 Streaming Sites for Movies, TV, Sports, News, More

December 13, 2021 • Sig Ueland

Even online merchants need a little distraction. And with the plethora of online streaming services available these days, it's easier than ever to access exceptional entertainment. Here is a list of streaming sites for movies and TV series.
Google Ads
Setting Up a Google Ads Dynamic Search Campaign

December 13, 2021 • Armando Roggio

Setting up a Google dynamic search ad is straightforward. Even a novice can have a campaign up and running in a few minutes. This article is a step-by-step guide.
Google Ads
Reviewing Google Ads Performance at Year-end

December 12, 2021 • Matthew Umbro

It's necessary at year-end to review pay-per-click advertising performance. As with any managed channel, you should expect growth, such as more revenue, transactions, or unique visitors, among other metrics. The review should include broader industry and economic developments.
Business
‘Modern Wisdom’ Is a Media Sensation

December 10, 2021 • Eric Bandholz

Chris Williamson is a modern-day polymath with a fitting podcast. It's called "Modern Wisdom." Launched in 2018, it has experienced a whopping 30 million downloads across 400 episodes. He told me, "We talk about human nature, marketing, philosophy, life, life hacks, biohacking, fitness, health, pretty much everything."
Photography & Video
Product Photography, Part 15: Crafting an Image Start to Finish

December 9, 2021 • Carolyn Mara

Throughout this series, I've explained how to shoot and edit product products that appeal to shoppers and drive conversions. This final installment is a wrap-up, applying all of the concepts I've addressed to a single image using only my iPhone and three editing tools.
Technical SEO
SEO: Updating Content for Higher Click-throughs

December 8, 2021 • Ann Smarty

Google claims that it shows dates in organic search snippets when its algorithm determines they would be relevant and helpful. In reality, dates are extremely common and have a big impact on click-throughs. Google offers clear guidelines as to how to communicate dates to its algorithm.
Conversion
Why Mobile SaaS Conversions Are Lower Than Desktop

December 7, 2021 • Armando Roggio

Some software-as-a-service companies experience much lower paid conversions from consumers on mobile devices versus desktop and laptop computers. The gap can be troubling, and there are four regular suspects.
Payments
Expand Payment Options to Convert More

December 7, 2021 • Pamela Hazelton

Essential features for many online stores in 2022 include enhanced chatbots, virtual product sampling, and real-time order tracking. But what happens once shoppers reach the checkout page is equally important. Plenty of issues — such as limited payment options — can interrupt the process.
Business
5 Good Ways to Measure Brand Awareness

December 6, 2021 • Armando Roggio

Business leaders intuitively understand that brand recognition is important for sales and growth. But it's often difficult for those leaders to know how to expand or improve that recognition. What's needed are reliable ways to measure brand awareness.
Content Marketing
5 Content Marketing Ideas for January 2022

December 5, 2021 • Armando Roggio

Content marketing is the act of creating, publishing, and promoting articles, podcasts, and similar that attract, engage, and retain an audience of customers. What follows are five content marketing ideas almost any business can use in January 2022.
Business
Barbell Logic Rides Shift to Online Fitness

December 3, 2021 • Eric Bandholz

The pandemic has upended the fitness industry. Having no access to public gyms, millions of folks turned to at-home workouts. According to Matt Reynolds, the founder of Barbell Logic, an online strength coaching company, the shift is permanent.
Business
Sales Report: 2021 Thanksgiving Day, Black Friday, Cyber Monday

December 2, 2021 • Marcia Kaplan

Sales for the three big U.S. shopping days were flat or slightly lower from last year. It's not surprising since retailers encouraged consumers to shop earlier due to expected product shortages and shipping delays. Buyers heeded the suggestion.
Technical SEO
How to Generate Traffic from Google Discover

December 2, 2021 • Ann Smarty

Google is not just a search engine. It's also a discovery engine. The difference is huge. Searchers have an idea of what they are looking for. They know what they need. But the discovery engine attempts to discern the interests of searchers regardless of their queries. In a sense, Google Discover informs searchers of what they need before they realize it.
Business
November 2021 Top 10: Our Most Popular Posts

November 30, 2021 • PEC Staff

Our mission since 2005 is to publish independent content to help ecommerce merchants. What follows are the 10 most popular articles that we published in November 2021. Articles from early in the month are more likely to make the list than later ones.
Platforms & Apps
Ecommerce Product Releases: November 30, 2021

November 30, 2021 • Sig Ueland

Here is a list of product releases and updates for late November from companies that offer services to online merchants. There are updates on live-stream shopping, holiday shipping, drone deliveries, direct-to-consumer marketing, buy-now pay-later services, cloud training, and sustainable ecommerce.
Photography & Video
Product Photography, Part 14: Optimizing for Speed, Search

November 29, 2021 • Carolyn Mara

The final step in product photography is optimizing the images for search engines and page speed. This is the 14th installment in my series on helping ecommerce merchants create better product images. In this post, I'll address making your photos faster to download and more visible in Google's image search.