Page 50 – Practical Ecommerce

Category

Social Media
11 New Social Networks for 2022

November 29, 2021 • Sig Ueland

Here is a list of new and emerging social networks to explore in 2022. There are networks for developing professional relationships, messaging in real-time, sharing experiences in audio, and exploring augmented reality. Several of these networks offer ad-free environments with enhanced privacy.
Business
The Right Answer to ‘What Do You Do?’

November 26, 2021 • Eric Bandholz

Clay Hebert once attended a conference in San Diego. He sat next to a fellow who inquired about his work. "What do you do?" the fellow asked. Describing the encounter, Herbert told me, "That question stumped me." Hebert had fumbled his introduction to Matt Mullenweg, the founder of WordPress.
SEO Tools
3 Ways Google’s Search Console Improves Organic Clicks

November 25, 2021 • Ann Smarty

Google's Search Console is one of the most helpful search-engine-optimization tools. Moreover, Search Console provides data straight from the source: Google. It is also free. Here are three ways to use Search Console to generate more clicks from your organic listings.
Social Media
The Best Ecommerce Content for Instagram

November 24, 2021 • Carolyn Mara

Instagram is a marketing powerhouse. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects. I've collected in this post seven types of content ecommerce merchants can use on Instagram to connect and engage with followers.
Conversion
It’s a New Normal for Ecommerce in 2022

November 23, 2021 • Pamela Hazelton

The pandemic has accelerated the worldwide digital transformation. Online businesses have opportunities for massive growth. But it comes with a cost: elevated consumer expectations. Merchants who opt for "business as usual" may find survival difficult.
Staffing
Lessons from Hiring on Freelance Marketplaces

November 23, 2021 • Armando Roggio

How does a company find good freelancers? For many businesses, hiring a freelancer starts on a labor marketplace such as Upwork, Guru, Toptal, and similar. I have done this myself.
Photography & Video
Product Photography, Part 13: Special Edits

November 22, 2021 • Carolyn Mara

Special post-production edits can help create the perfect product images. This is the 13th installment in my series on helping ecommerce merchants create better product images. In this installment, I'll look at advanced editing techniques.
Local Business
22 Top Local Business Directories

November 22, 2021 • Sig Ueland

Claiming your company's profile on local business directories is an easy way to increase awareness, offer info on your products and services, create opportunities for positive reviews, and improve your search rankings. Best of all, the listings are free. Here is a list of local directory sites.
Email & Text Marketing
Holiday Email Marketing Trends, Examples for 2021

November 21, 2021 • Carolyn Nye

It's the busiest time for email marketing. Retailers are preparing and sending their holiday campaigns. Most use proven, tried-and-true email tactics. In this post, I'll review a few email marketing examples in this 2021 season from leading retailers.
Business
The Beauty of Bootstrapping a Business

November 19, 2021 • Eric Bandholz

"Ecommerce Conversions" is my weekly podcast interview with an entrepreneur. But this episode is different. I'm interviewing no one. Instead, I'm addressing a singular topic: bootstrapping.
Technical SEO
SEO: Google’s Video Carousels Are a Big Opportunity

November 18, 2021 • Ann Smarty

Google's search result pages have greatly changed over the past decade. In addition to clickable listings, we now see highly visible, often interactive results in diverse formats. One of the newer sections is video carousels.
Customer Retention
11 A/B Testing Tools to Optimize Conversions

November 17, 2021 • Sig Ueland

A/B testing, the process of exposing randomized visitors to one or more variables, is among the most effective strategies to optimize user experiences and conversion rates. Here is a list of A/B testing tools.
Cross-border Selling
2021 Singles Day: Record Sales for Subdued Event

November 16, 2021 • Marcia Kaplan

China's Singles Day, previously a celebration of unbridled spending, had a very different tone this year. Thanks to the Chinese government, consumerism is no longer in vogue. Nevertheless, both Alibaba — whose founder Jack Ma started the event — and JD.com, its closest competitor in revenue, racked up record sales.
Influencers & Affiliates
Defining Influencers and Creators Requires a Venn Diagram

November 16, 2021 • Armando Roggio

The difference between a "social media influencer" and an online "creator" may be no difference at all. Defining these terms has more to do with opinion or perspective than it does actual divergence.
Platforms & Apps
Ecommerce Product Releases: November 15, 2021

November 15, 2021 • Sig Ueland

Here is a list of product releases and updates for mid-November from companies that offer services to online merchants. There are updates on shoppable video, B2B fulfillment, social commerce, shopper protection, and shipping enhancements.
Google Ads
Structuring Google Ads Campaigns for Success

November 15, 2021 • Matthew Umbro

Google Ads has implemented many changes this year. Most involve more automation. The impact of these changes means advertisers may need to restructure their search campaigns.
Social Media
Facebook Lead Ads Lowered CPA, Boosted Results

November 14, 2021 • Armando Roggio

When your marketing plan requires newsletter signups, event registrations, and resource downloads, Facebook lead ads may be a powerful tool at an attractive cost-per-acquisition. I have been a fan of this ad form for some time, but recently I tested it for a software-as-a-service company.
Customer Retention
Subscriptions Power Disco Past iOS 14.5, Amazon

November 12, 2021 • Eric Bandholz

The year 2021 has been a doozy for Ben Smith. In March, he celebrated an investment round for Disco, his direct-to-consumer skincare company. In April, Disco's customer acquisition cost increased by a whopping 300% with the release of iOS 14.5. In May, he began selling a top item on Amazon.
Technical SEO
Structured Snippets: The Low-hanging Fruit of SEO

November 11, 2021 • Ann Smarty

I addressed rich snippets last week, explaining how they can enhance organic search listings for ecommerce product pages. Structured snippets are similar in concept, but they don't receive as much attention in the context of organic search. I'll address structured snippets in this post.
Content Marketing
5 Content Marketing Ideas for December 2021

November 10, 2021 • Armando Roggio

Content marketing is a constant flow of planning and producing. And topics, even for search engine optimization, may be hard to find. So for December 2021 content, consider industry forecasts, helpful holiday how-to articles, New Year's resolutions, and a couple of uncommon holidays.
Photography & Video
Product Photography, Part 12: Color Correction and Presets

November 9, 2021 • Carolyn Mara

Color correction is the process of adjusting a photo to match the actual subject. It's among the most important parts of editing product photos, given the importance of an exact color match. This is the 12th installment in my series on helping ecommerce merchants create better product images.
Platforms & Apps
13 One-Page WordPress Themes for Startups, Products, More

November 8, 2021 • Sig Ueland

A one-page WordPress theme can launch a business, product, or even a promotion. Modern single-page design utilizes stylish minimalism to keep visitors focused, while leaving room for bells and whistles. Here is a list of one-page commercial WordPress themes.
Product Pages
Honest Messaging Drives Conversions This Holiday Season

November 8, 2021 • Pamela Hazelton

The 2021 holiday shopping season is unpredictable for both shoppers and merchants. Supply chain interruptions and likely shipping delays have prompted many consumers to wrap up gift-buying earlier than usual.
Influencers & Affiliates
Influencer Marketing, Part 8: Analyzing Performance

November 7, 2021 • Joe Sinkwitz

You’ve made it to the end of my series on influencer marketing. To date, I've defined influencer marketing and addressed why merchants should use it. I've explained how to set goals, how to pick the right channels, and more. In this final, "Part 8" installment, I'll describe a process to analyze performance.
Google Ads
How Content Drives Low-cost Ad Conversions

November 5, 2021 • Armando Roggio

Content marketing is often associated with search engine optimization since the two disciplines can work hand in glove. But there can be a strong affinity between content marketing and advertising, too.
Business
eCommerceFuel Founder on Work-Life Balance, Priorities

November 5, 2021 • Eric Bandholz

Andrew Youderian is the founder and CEO of eCommerceFuel, a leading online community of established store owners. He oversees a diverse team and manages a growing business with worldwide members. Surely, one would think, he works long hours with little downtime.
Technical SEO
Using Rich Snippets for Ecommerce Product Pages

November 4, 2021 • Ann Smarty

Rich snippets are additional details in organic listings that stand out in search results. Ratings, prices, FAQs, videos — all are examples of rich snippets. "Structured markup" is programming code that creates rich snippets. Any website can contain structured markup — Schema.org is the most popular type.
Marketing & Advertising
How Brands Succeed on Reddit

November 2, 2021 • Kaleena Stroud

Social platforms are key marketing channels for ecommerce sellers. Among those channels is Reddit, which is chock-full of reviews that attract shoppers. I addressed last month the benefits of Reddit to online sellers.
Platforms & Apps
Ecommerce Product Releases: November 1, 2021

November 1, 2021 • Sig Ueland

Here is a list of product releases and updates for late October from companies that offer services to online merchants. There are updates on fraud protection, product protection, international commerce, social commerce, local selling, cybersecurity training, and more.
Marketing & Advertising
Is Affiliate Marketing the Next Big Thing?

November 1, 2021 • Armando Roggio

Ecommerce trends, the burgeoning creator economy, and marketing tech are invigorating affiliate promotion, boosting the effectiveness of an already powerful digital marketing channel. Affiliate marketing is not new. It has been around since the earliest days of the commercial internet.