Page 48 – Practical Ecommerce

Category

Social Media
12 Examples of Brands in the Metaverse

January 25, 2022 • Sig Ueland

Metaverse is the blending of digital and physical experiences. The term first appeared in a 1992 novel. Now brands are in the metaverse, engaging consumers creatively.
Business
Are Big Changes Coming to Digital Ads in 2022?

January 24, 2022 • Armando Roggio

Could aggressive ad targeting go away? A confluence of proposed U.S. privacy legislation, federal rule changes, and a decentralized web suggest a coming digital ad transformation.
Email & Text Marketing
5 Ways to Promote a Paid Newsletter

January 24, 2022 • Armando Roggio

Many creators publish a paid newsletter. But getting subscribers is not easy. It takes aggressive promotion, such as the five ideas in this piece.
Influencers & Affiliates
4 Successful Influencer Marketing Campaigns

January 23, 2022 • Carolyn Mara

We explained influencer marketing and its key tactics in our recent 8-part series. This post reviews examples from four merchants of influencer marketing success.
Business
Paid Search Drives Kuru Footwear to 2021 Success

January 21, 2022 • Eric Bandholz

Sean McGinnis arrived at Kuru Footwear, a direct-to-consumer brand, in 2020 as chief marketing officer. One year later, he's president of the company, and sales are booming.
SEO Tools
SEO: 6 Critical Search Console Reports

January 20, 2022 • Ann Smarty

Google Search Console provides essential tools to improve traffic from organic search. The data comes from the source: Google itself. Here are six reports to monitor frequently.
Business
20 Years in Ecommerce for Miva’s CEO

January 19, 2022 • Kerry Murdock

Miva, the ecommerce platform, launched in the 1990s. Rick Wilson joined the business then as a salesman. He's now the CEO. He recently completed the company's second capital raise and authored his second book.
User Experience
Ecommerce Design Is Critical (but Misunderstood)

January 18, 2022 • Barbara Carneiro

Done correctly, ecommerce design conveys trust and drives conversions. Its value is much more than being good on the eye. Longtime designer Barbara Carnerio cites three critical rules.
Social Media
93 Mobile Games of Zynga

January 18, 2022 • Sig Ueland

By acquiring Zynga for $12.7 billion, Take-Two Interactive is receiving a huge bench of programmers, millions of users, and (at least) 93 popular mobile games, which we've listed here.
Platforms & Apps
Ecommerce Product Releases: January 17, 2022

January 17, 2022 • Sig Ueland

Twice a month we publish a rundown of new products and services to help merchants. This installment includes ecommerce design, SMS marketing, next-generation search, Amazon advertising, and more.
Email & Text Marketing
How to Set Up a Paid Newsletter

January 16, 2022 • Armando Roggio

The creator economy refers to podcasters, writers, musicians, and similar who are compensated directly for their work. Paid newsletters are one of those methods. We explain the concept and how to get started in this piece.
Business
TikTok Marketing Is Hard Work

January 14, 2022 • Eric Bandholz

Ryan Magin founded Viral Edits, an agency, roughly two years ago. He creates original and repurposed videos for brands and influencers, focusing on TikTok and Instagram. The process is much more difficult than it appears, he says, requiring hours of video watching and editing.
Amazon & Marketplaces
Amazon, Walmart and the Epic Battle for Consumer Spending

January 14, 2022 • Marcia Kaplan

Amazon is adding brick-and-mortar locations. Walmart is beefing up its online tools. It's a massive battle of two retail titans. We compare their operations and strategies in the historic competition for consumer spending.
Google Ads
Setting Up Google’s Performance Max Campaigns

January 13, 2022 • Matthew Umbro

Google's Performance Max campaigns are the latest iteration in the company's emphasis on automation and machine learning. It's worth testing Performance Max despite the lack of reporting transparency.
Technical SEO
SEO for Google’s ‘People also ask’

January 12, 2022 • Ann Smarty

Google's "People also ask" section is a treasure trove of questions from potential customers. It's an optimization opportunity — for rankings in Google as well as conversions on an ecommerce site.
Content Marketing
5 Content Marketing Ideas for February 2022

January 11, 2022 • Armando Roggio

Content marketing drives search engine rankings and inbound traffic. Every month since 2014 we've published a list of content ideas for ecommerce merchants. This February 2022 installment includes topics such as National Freedom Day, Bob Marle's birthday, and more.
Social Media
The Best Ecommerce Content for Pinterest

January 10, 2022 • Carolyn Mara

Pinterest may be the best social media platform to introduce products and drive online sales. We explain how to use boards and pins for ecommerce in this must-read piece.
Typography & Fonts
16 New Free Commercial Fonts for 2022

January 10, 2022 • Sig Ueland

Compelling web design adds credibility and trust to an ecommerce site. Properly used, fonts can establish branding and creativity. Here's our annual list of new (and free) commercial fonts.
Product Pages
8 Ways Social Proof Sells (Much) More

January 9, 2022 • Pamela Hazelton

Consumers need confirmation of their shopping decisions. Social proof can be the nudge for online shoppers to complete a purchase or sign up for a newsletter.
Business
‘I Like Starting Things,’ Says Serial Entrepreneur

January 7, 2022 • Eric Bandholz

Having arrived from Estonia 14 years ago, Peep Laja has launched three companies: CXL for e-learning, Speero for conversion consulting, and Wynter for B2B customer intelligence. He shares his journey in this week's "Ecommerce Conversation" episode.
On-page SEO
SEO: How to Optimize Title Tags for Ecommerce

January 6, 2022 • Ann Smarty

Google once relied heavily on title tags to match search queries to web pages. That's no longer the case, as Google can discern a searcher's intent and deliver results accordingly. Nonetheless, titles remain important, as contributor Ann Smarty explains.
Social Media
The Risk of Social Media Marketing

January 4, 2022 • Armando Roggio

Ecommerce marketing decisions are difficult. Advertising, search engine optimization, social media, content marketing — all involve communicating a message to an audience. But depending on the channel, the marketer may not control the message, its distribution, or even the audience.
Social Media
5 Social Commerce Must-haves for 2022

January 4, 2022 • Carolyn Mara

Social media is upending global ecommerce. In China, the world's largest ecommerce market, online buying is a social experience, with live-streaming, in-app purchases, and content. Elsewhere, Facebook's impact will only increase given its massive size, native data collection, and growing set of ecommerce tools. Here are five social commerce must-haves for 2022.
Marketing & Advertising
11 Outstanding Digital Media Campaigns from 2021

January 3, 2022 • Sig Ueland

Reviewing the best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2021. The campaigns feature social justice, celebrity endorsements, personalized products, contests and games, augmented reality apps, and the metaverse.
Google Ads
Google Ads: How to Set Up Account-level UTM Parameters

January 3, 2022 • Armando Roggio

UTM parameters can help marketers track the performance of Google Ads to individual campaigns, ad groups, and keywords. Unfortunately, manually creating tracking parameter strings takes time and is error-prone. Instead, automate the process. Turn on the account-level Google Click Identifier, set up account-level UTM parameters, and use a script to create ad-group-level custom parameters.
Platforms & Apps
Ecommerce Product Releases: January 2, 2022

January 2, 2022 • Sig Ueland

Here is a list of product releases and updates for late December from companies that offer services to online merchants. There are updates on next-day and zero-emissions deliveries, in-app referrals, video content creation, early-stage financing, and non-fungible tokens.
Staffing
MarketerHire Exec on Freelancers, Content, SEO

December 31, 2021 • Eric Bandholz

Tracey Wallace is a writer turned content marketer turned SEO pro. She was the head of BigCommerce's content team and now serves a similar role for MarketerHire, a marketplace for freelance marketers, which launched in 2019.
Business
2021 Top 25: Our Most Popular Posts of the Year

December 30, 2021 • Kerry Murdock

We published an article in late January from contributor Sig Ueland. It addressed the rise of drone delivery and the providers spearheading that technology. "8 Commercial Drone Delivery Companies" became our most-read piece in 2021. Sig returned to human-free carriers six months later, addressing robots rather than drones.
Technical SEO
How HTML Headings Help SEO

December 30, 2021 • Ann Smarty

HTML headings are phrases or short sentences introducing a new section of content. Google has confirmed that headings help communicate the content's purpose. But search engine optimizers often debate how, exactly, Google uses those headings.
Customer Retention
Need Repeat Customers? Try Low-tech Selling

December 29, 2021 • Pamela Hazelton

If you lack the budget for high-end automation tools, there are still plenty of ways to fill the gaps left by massive competitors. Here are nine ways to catch the attention of savvy online shoppers and keep them returning for more.