Page 47 – Practical Ecommerce

Category

Business
A Model for Choosing Products to Sell

February 22, 2022 • Armando Roggio

Commodities typically have lower profit margins than manufactured goods or transformational products. For merchants, understanding the difference could determine success or failure.
Email & Text Marketing
How to Integrate SMS into Email Marketing

February 21, 2022 • Carolyn Nye

Many ecommerce brands drive engagement and conversions via text messages But implementing the channel requires caution and sensitivity. We explain in this helpful post.
Business
17 Podcasts for Online Merchants in 2022

February 21, 2022 • Sig Ueland

Since 2011 we've published a periodic rundown of helpful podcasts for ecommerce merchants. Our 2022 update includes shows for new entrepreneurs, seasoned owners, executives, and more.
Business
Apparel Brands Face Environmental Scrutiny

February 20, 2022 • Marcia Kaplan

The global apparel industry is among the most environmentally damaging. Eighty percent of clothing fiber ends up in landfills. Consumers are taking notice.
Business
BK Beauty, Avoiding Facebook, Thrives with Affiliate Marketing

February 18, 2022 • Eric Bandholz

Paul Jauregui launched BK Beauty, a direct-to-consumer cosmetics brand, with Lisa, his wife, in 2019. Unlike many DTC brands, BK Beauty does not rely on Facebook advertising.
SEO Tools
SEO Tools from Google and Bing

February 17, 2022 • Ann Smarty

Many independent tools emulate the behavior of search engine crawlers. But the best tools come from the search engines themselves: Google Search Console and Bing Webmaster Tools.
Google Ads
Outbound Marketing In an Inbound World

February 16, 2022 • Armando Roggio

Search engine optimization, content marketing, and the whole of inbound marketing are important for promoting a business. But let’s not forget about advertising. I recently attended a marketing event where an ...
Platforms & Apps
Ecommerce Product Releases: February 15, 2022

February 15, 2022 • Sig Ueland

Twice a month we publish a rundown of new products and services that could interest merchants. This installment includes mobile payments, B2B ecommerce, augmented reality, and more.
Google Ads
Benefits of Google’s Search Ads 360, Revamped

February 15, 2022 • Matthew Umbro

Google's updated Search Ads 360 is a big improvement. The interface is consistent with Google Ads. New features include easier cross-platform management, among others. We explain.
Email & Text Marketing
14 Free WordPress Plugins to Build an Email List

February 14, 2022 • Sig Ueland

There's no better ecommerce revenue driver than engaged email subscribers. This rundown, for WooCommerce and WordPress merchants, we first published in 2014. Here's the latest update.
Social Media
The Best Ecommerce Content for LinkedIn

February 13, 2022 • Carolyn Mara

We've addressed the best ecommerce content for Instagram, Facebook, and Pinterest. This post discusses dos and don'ts for content on LinkedIn.
Business
Solo Brands Founder, Now Wealthy, Reflects

February 11, 2022 • Eric Bandholz

Having sold Solo Stove, a company he co-launched in 2010, Spencer Jan reflects on finding meaning amid financial freedom, among other topics.
Link Building
Stop Using Domain Authority for SEO Backlinks

February 10, 2022 • Ann Smarty

SEOs have devised metrics, such as "domain authority," to assess a site for backlink solicitations. Those metrics have nothing to do with Google, however. That's the problem.
Shipping & Fulfillment
Materials behind Sustainable Mailers, Boxes

February 8, 2022 • Armando Roggio

Consumers increasingly seek merchants who use sustainable packing and shipping materials. But recyclable or biodegradable products are not equally helpful. We explain.
Influencers & Affiliates
9 Types of Influencer Marketing Campaigns

February 8, 2022 • Carolyn Mara

How, exactly, should ecommerce marketers use influencers? Blog posts, social media, videos, other? We explain nine types of proven campaigns.
Marketing & Advertising
How to Make an Instagram Link-in-bio Page

February 7, 2022 • Armando Roggio

Instagram allows no links in posts. Followers who want to learn more are stuck, unless the merchant provides a link in its bio to a page with post links, to learn more. We explain.
Platforms & Apps
21 Google Workplace Apps

February 7, 2022 • Sig Ueland

Google Workspace is a comprehensive, cloud-based suite of apps to jumpstart productivity. Here's our rundown of Google's apps in Workspace and their purpose.
Content Marketing
5 Content Marketing Ideas for March 2022

February 6, 2022 • Armando Roggio

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This March 2022 installment includes workshops, how-to, and more.
Business
LiveRecover Founder Sells Company, Buys OrderBump

February 4, 2022 • Eric Bandholz

Dennis Hegstad co-founded LiveRecover, an SMS app, in 2018. He sold the company in 2021. "I became bored," he said. So he purchased OrderBump, a Shopify app for product upsells.
Platforms & Apps
Ecommerce Product Releases: February 3, 2022

February 3, 2022 • Sig Ueland

Twice a month we publish a rundown of new services and products that could help merchants. This installment includes headless commerce, AR, AI, and more.
SEO Tools
My Favorite SEO Keyword Tools

February 3, 2022 • Ann Smarty

Keyword research is knowing what consumers are searching for and their words to describe those items. Contributor Ann Smarty lists her go-to tools, with explanations.
Marketing & Advertising
When Retailers Are Ad Platforms

February 1, 2022 • Armando Roggio

Amazon pioneered the concept of a retailer-driven ad network. Now other retailer marketplaces are selling ads, too. The trend has far-reaching implications.
Product Pages
13 Augmented Reality Examples from Retailers, Brands

February 1, 2022 • Sig Ueland

Augmented reality allows consumers to visualize the appearance of products on their bodies, in their homes, and more. Apple's ARKit has made the technology accessible.
Shipping & Fulfillment
Returns Take a Toll on Online Retailers

January 31, 2022 • Marcia Kaplan

Many merchants that have softened return policies during the pandemic are starting to feel the financial pain. Some have pulled back entirely.
Checkout Tactics
Harness Customer Behavior to Boost Conversions

January 31, 2022 • Pamela Hazelton

The actions of shoppers on-site and off indicates their preferences and needs. Merchants who act on that behavior can greatly improve sales. We explain.
Email & Text Marketing
iOS 15: Impact on Email Marketing to Date

January 30, 2022 • Carolyn Nye

Apple's iOS 15 operating system launched in September 2021. Its new "Mail Privacy Protection" inflates the reported open rates of commercial emails. This piece analyzes the impact thus far.
Business
Former Ecommerce CEO Asks, ‘What’s Next?’

January 28, 2022 • Eric Bandholz

Entrepreneurs can find themselves looking for work rather than hiring it. That's the case of Andrew Faris, a successful digital marketer and ecommerce aggregator.
Content Marketing
Advertisers Can Find Power in the Dark

January 27, 2022 • Armando Roggio

Temporarily stopping ads can help clarify sales attribution. And ads that heavily promote content can mask its organic traffic benefits. So, yes, there's power in briefly going dark.
Technical SEO
How to Use Google Autocomplete for SEO

January 27, 2022 • Ann Smarty

Google autocomplete is a staple for identifying keywords to optimize organic rankings. The tool's functionality has expanded to include refinements and entities.
Analytics & Data
Google Analytics 4 Transition Checklist

January 25, 2022 • Morgan Jones

Google Analytics 4 is live and ready to use. Here's our quick transition checklist to successfully migrate from Google's Universal Analytics, the current version for most users.