Page 46 – Practical Ecommerce

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Content Marketing
How to Spell Check a Website at Scale

March 22, 2022 • Armando Roggio

Checking the spelling and grammar for a single document is straightforward. But imagine having to check an entire website of 17,000 articles. Here's how.
Email & Text Marketing
Mastering Email Deliverability in 2022

March 21, 2022 • Carolyn Nye

The first step in a successful email marketing campaign is getting the message to recipients' inboxes. But that's often harder than it appears. Email guru Carolyn Nye explains in the terrific piece.
Business
How Merchants Combat Inflation without Raising Prices

March 20, 2022 • Armando Roggio

Inflation could be an opportunity for merchants to improve their businesses. Subscriptions, updated products, new markets, heightened productivity — all are potential alternatives to raising consumer prices.
Business
For Fragrance One, It’s Selling without Smelling

March 18, 2022 • Eric Bandholz

Fragrance One is a direct-to-consumer seller of colognes and perfumes — entirely online. Sales are booming despite buyers never smelling the fragrances.
SEO Tools
How to Diagnose Organic Traffic Losses Using Search Console

March 17, 2022 • Ann Smarty

Diagnosing a loss in organic search traffic starts with identifying the affected queries and pages. Search Console can do that and more. We explain in this terrific tutorial.
Business
Lessons from 16 Years in Ecommerce

March 17, 2022 • Christopher Dobroth

Christopher Dobroth has worked in ecommerce since 2006. He's held management and operational positions across many industries. Here are his three lessons for success.
Platforms & Apps
Ecommerce Product Releases: March 15, 2022

March 15, 2022 • Sig Ueland

Twice monthly we publish a rundown of new services, updates, and collaborations that could help merchants. This installment addresses social commerce, shipping, virtual fitting, more.
Google Ads
Google, Microsoft Update Ad Extensions, Lead Tracking, More

March 15, 2022 • Matthew Umbro

The latest round of advertising-platform updates includes dynamic ad extensions, off-site lead tracking, and automated descriptions. The changes follow from Google's and Microsoft's emphasis on automating ad functions.
Design & Dev Tools
17 Free Tools for Color, Code, SEO, UI, More

March 14, 2022 • Sig Ueland

Rarely do small-to-midsize merchants need to spend a lot of money to improve the appearance and performance of their ecommerce sites. Here are handy, free tools for color, code, SEO, much more.
Social Media
5 Examples of Off-site Social Proof

March 14, 2022 • Carolyn Mara

Social proof can reassure shoppers that a merchant's products are worth buying. We addressed on-site social proof examples in January. This piece looks at off-site uses.
Business
Q&A: Anastasia Zhuk, Ukraine Agency Owner

March 13, 2022 • Kerry Murdock

The Whidegroup is an ecommerce agency in Zaporizhzhia, Ukraine, near Crimea. Its co-owner, Anastasia Zhuk, describes in this interview the war's impact on her business, family, and life.
Business
Fox Rocks on LinkedIn

March 11, 2022 • Eric Bandholz

Judi Fox began networking on LinkedIn in 2009. She now, in 2022, has 39,000 followers and advises companies and professionals on marketing strategies for that platform.
Business
How the Ukraine War Impacts Ecommerce

March 10, 2022 • Armando Roggio

Human suffering from the Ukraine war is far more important than economic impacts. Nonetheless, business leaders should contemplate the potential effects on their companies.
On-page SEO
What Bounce Rates Mean for SEO

March 10, 2022 • Ann Smarty

Bounce rates only indirectly impact organic rankings. High bounces could indicate slow page loads, poor content, and other flaws — all of which do affect SEO.
Social Media
Instagram Shops: Tips and Strategies

March 8, 2022 • Carolyn Mara

Instagram shops are an extra ecommerce storefront and offer the opportunity to convert viewers into customers. Here are a few in-the-trenches selling tips.
Typography & Fonts
15 Sites for Free Commercial Fonts

March 7, 2022 • Sig Ueland

The perfect font for your design projects doesn't have to cost money. Many free options are available. Here are 15 sites offering free commercial fonts to download.
Business
Fortnite Maker Pivots to the Creator Economy

March 7, 2022 • Armando Roggio

In acquiring Bandcamp, Epic Games hopes to capitalize on the so-called creator economy, wherein writers, coaches, and others sell their services directly to consumers.
Cross-border Selling
Indonesia, an Overlooked Ecommerce Market

March 6, 2022 • Marcia Kaplan

Indonesia has the fourth largest global population and a sizeable ecommerce economy. Yet Western merchants often overlook the opportunity to sell there.
Business
Stryx, a DTC Brand, Prepares Rollout in Target Stores

March 4, 2022 • Eric Bandholz

Stryx is a pioneering direct-to-consumer seller of men's cosmetics. The company is soon to launch its products in 950 Target stores. The decision comes with risks.
Content Marketing
5 Content Marketing Ideas for April 2022

March 3, 2022 • Armando Roggio

Since 2014 Senior Contributor Armando Roggio has published a monthly content marketing idea generator for ecommerce merchants. His April 2022 installment includes listicles, music, and more.
SEO Tools
How Google Trends Improves SEO

March 3, 2022 • Ann Smarty

Google Trends and autocomplete both use data from actual searches. But unlike autocomplete, Trends is not personalized or filtered. It's a valuable source of keyword optimization opportunities.
Platforms & Apps
Ecommerce Product Releases: March 2, 2022

March 2, 2022 • Sig Ueland

Our latest rundown of new services that could help ecommerce merchants includes mobile payments, product recommendations, fulfillment, and more.
Social Media
The Best Ecommerce Content for Twitter

March 1, 2022 • Carolyn Mara

The best ecommerce content for social media depends on the channel. We've addressed content for Instagram, Facebook, Pinterest, and LinkedIn. This post discusses content on Twitter.
Business
February 2022 Top 10: Our Most Popular Posts

February 28, 2022 • PEC Staff

Of the roughly 40 articles we published in February, readers preferred topics related to content marketing, SEO, influencer marketing, and B2B ecommerce — to name a few.
Design & Dev Tools
20 Free Design Tools for 2022

February 28, 2022 • Sig Ueland

We update our rundown of free design tools every year. This 2022 installment includes apps for web design, logos, fonts, color palettes, photo and video resources, and much more.
Business
The Fallacy of Data-driven Decisions

February 27, 2022 • Armando Roggio

The notion of data-driven decisions implies the data is perfect and the decision is unaffected by external influences. Neither is true.
Business
Consumers in a Pandemic Need Murphy Beds

February 25, 2022 • Eric Bandholz

Lori Wall Beds launched 10 years ago in a garage. Annual revenue now exceeds $10 million. Owner Brenden Marquardt describes going from a side hustle to a thriving direct-to-consumer company.
Social Media
Behind-the-scenes Content Is Authentic Storytelling

February 24, 2022 • Carolyn Mara

Behind-the-scenes content provides customers and prospects with a real-life view of a company. It drives authenticity and thus trust. Here are four examples from online retailers.
Technical SEO
How Domain Names Impact SEO

February 24, 2022 • Ann Smarty

SEO myths surrounding domain names include age, registration length, embedded keywords, and more. Contributor Ann Smarty debunks those while addressing a name's importance in this helpful piece.
User Experience
How Information Design Drives Conversions

February 22, 2022 • Barbara Carneiro

Understanding visitors' goals and the steps you want them to take will help determine the layout of your site's information. We explain in this post, using four examples.