Page 45 – Practical Ecommerce

Category

Shipping & Fulfillment
Daily Drone Deliveries Surpass 2,000 Globally

April 19, 2022 • Sig Ueland

Drone deliveries have taken off. Here is a list of companies leading the advancement, from drone technology and logistics companies to retail brands.
Marketing & Advertising
5-point Advertising Plan to Drive Performance

April 19, 2022 • Armando Roggio

Advertising is too expensive without first understanding a campaign's goals, channels, budget, and more. Here's our 5-point plan to get the most from your next campaign.
User Experience
Visitors Seek Effortless Navigation and Design

April 18, 2022 • Barbara Carneiro

Consumers in the West read and write from left to right. Website navigation using that natural tendency is effortless and less stressful for visitors.
Email & Text Marketing
Tips for Selling Ads in an Email List

April 18, 2022 • Carolyn Nye

Merchants can sometimes earn extra revenue from selling email ads that target their subscribers. Here are a few quick tips.
Platforms & Apps
Ecommerce Product Releases: April 17, 2022

April 17, 2022 • Sig Ueland

Ecommerce merchants enjoy non-stop innovation from vendors and service providers. This installment of “Product Releases” includes updates on social commerce, the metaverse, brick-and-mortar, selling on Amazon, and more.
Business
Direct Mail Replaces Facebook for Barbeque Seller

April 15, 2022 • Eric Bandholz

Lea Richards launched Pig of the Month, a direct-to-consumer seller of barbeque, in 2010. The company has thrived, with dozens of meat products and outsourced logistics for other merchants.
Finance
The SEC Reins in SPACs, Cryptocurrencies, More

April 15, 2022 • Marcia Kaplan

Massive investments in SPACs, cryptocurrencies, and private companies have caught the attention of the U.S. Securities and Exchange Commission.
SEO Tools
SEO: Using Wayback Machine, Google Cache

April 14, 2022 • Ann Smarty

Wayback Machine and Google's cache have important SEO benefits. The former helps monitor changes to competitors' pages. The latter confirms Google's assessment of a page. We explain.
Business
Decision Frameworks Help (Fast-growing) Companies

April 13, 2022 • Armando Roggio

Unilateral decisions by a company founder or manager carry risks. A transparent process involving staff can lead to better outcomes. We explain.
Google Ads
How Conversion Data Improves Google Ads Automation

April 12, 2022 • Matthew Umbro

For years Google Ads has migrated to automated, machine-learning ad management. But the performance of those automated campaigns is only as good as the conversion data. We explain.
Social Media
20 Top Selling Shops on Etsy

April 11, 2022 • Sig Ueland

Etsy is the go-to marketplace for sellers of unique, handmade jewelry, crafts, gifts, and creative supplies. Here are the top 20 shops on Etsy.
SEO
Ukraine-based Serpstat Perseveres Amid the War

April 11, 2022 • Daria Ahieieva

The Ukraine-based SEO platform Serpstat strives to maintain a level of normalcy for employees and customers.
Customer Retention
Text Commerce Is Upfront Permission to Sell

April 10, 2022 • Armando Roggio

Text commerce is the process of obtaining payment and shipping info from shoppers upfront as well as permission to send offers. The model can solve multiple hurdles for merchants.
Business
Ecommerce Copywriter on Tactics, Tools, More

April 8, 2022 • Eric Bandholz

High-converting ecommerce copywriting starts with research. That's according to Christopher Silvestri, the founder of Conversion Alchemy, an agency.
SEO
SEO Impact of Google’s ‘Deduplicate’ Algorithm

April 7, 2022 • Ann Smarty

Google's policy to not duplicate URLs on page one of search results is likely bad news for publishers. Here's our primer on "deduplication" and tactics (if any) to overcome.
Business
Inflation Could Harm DTC and Premium Brands

April 5, 2022 • Armando Roggio

Inflation typically helps brands with lower-priced and essential goods and hurts premium items. Amid a heightened inflation outlook, merchants should scrutinize their product mix and adjust as necessary.
Content Marketing
5 Content Marketing Ideas for May 2022

April 4, 2022 • Armando Roggio

The May 2022 installment of our long-running content ideas series suggests focusing on competitors, specialized reports, local content, product profiles, and "National Brother's Day."
Finance
The SEC Asks Public Companies for Climate Info

April 4, 2022 • Marcia Kaplan

A company's climate risk is increasingly a concern of investors. Proposed regulations by the U.S. Securities and Exchange Commission would require environmental disclosures of publicly-traded firms.
Platforms & Apps
Ecommerce Product Releases: April 3, 2022

April 3, 2022 • Sig Ueland

This installment of "Ecommerce Product Releases," our twice-monthly rundown of new services that could help merchants, includes live streaming, next-day delivery, subscription payments, and more.
Business
Sutro Pivots from Drinking Water to Swimming Pools

April 1, 2022 • Eric Bandholz

Ravi Kurani is an engineer who launched Sutro, a water sensor manufacturer, in 2012. His initial go-to-market strategy failed. So he pivoted.
Social Media
TikTok Marketing Done Right

March 31, 2022 • Carolyn Mara

Unsure how to market your ecommerce business on TikTok? Here are four brands that do it well, focusing on humor and authenticity.
Business
How to Use SUMIF, SUMIFS in Google Sheets

March 30, 2022 • Armando Roggio

Analyzing total site traffic by channel for a specific period can seem daunting. But Google Sheets SUMIF and SUMIFS functions make the process straightforward.
Platforms & Apps
What I’ve Learned about Ecommerce Platforms

March 29, 2022 • Christopher Dobroth

Contributor Christopher Dobroth has spent 16 years in ecommerce. He has used many ecommerce platforms. Here's what he's learned to date.
Schools & Resources
13 New Ecommerce Books for Spring 2022

March 28, 2022 • Sig Ueland

Once a quarter we publish a rundown of new business books that could help ecommerce merchants. This installment includes titles on analytics, podcasting, events, direct-to-consumer, and more.
Google Ads
Are Google Ads SKAGs Effective in 2022?

March 28, 2022 • Armando Roggio

Single keyword ad groups were once popular in Google Ads campaigns. But has Google's pivot to ad automation made SKAGs less effective?
User Experience
The Best Navigation for Ecommerce Sites

March 27, 2022 • Barbara Carneiro

The best ecommerce navigation mimics human decision-making. Too many sites overwhelm visitors with complex menus and an avalanche of info.
Staffing
‘People Development’ Drives AppSumo to $80 Million in Revenue

March 25, 2022 • Eric Bandholz

Ayman Al-Abdullah was CEO of AppSumo from 2015 to 2021. Annual revenue grew from $3 million to $80 million. How, exactly, did he do it?
Marketing & Advertising
The Creator Economy Draws Entrepreneurs

March 24, 2022 • Armando Roggio

Is attracting an audience via content a better way to start and build an ecommerce business? The creator economy appeals to many would-be entrepreneurs.
Keyword Research
Keyword Gaps Are SEO Opportunities

March 24, 2022 • Ann Smarty

Keyword gap analysis can identify search queries to target for organic rankings. Contributor Ann Smarty explains the concept and two tools that make the analysis easy.
Business
Are Apparel Brands Achieving Sustainability?

March 22, 2022 • Marcia Kaplan

Apparel companies are among the most environmentally damaging worldwide. But many are making efforts to improve. We cite examples in this piece.