Page 44 – Practical Ecommerce

Category

Keyword Research
How Keyword Clustering Powers SEO

May 19, 2022 • Ann Smarty

Keyword lists for SEO are often cluttered and seemingly endless. "Clustering" can help by grouping keywords by a common modifier.
Platforms & Apps
Ecommerce Product Releases: May 17, 2022

May 17, 2022 • Sig Ueland

This installment of "Ecommerce Product Releases," our twice-monthly rundown of new services that could help merchants, includes digital currencies, checkout tools, freight logistics, and more.
User Experience
Web Design for Everyone Pleases No One

May 17, 2022 • Barbara Carneiro

The ages of shoppers impact web design and messaging. Each generation has unique preferences, desires, and habits. Merchants who recognize this will have higher conversions.
Social Media
Top 15 Brands on Instagram, for Inspiration

May 16, 2022 • Sig Ueland

Learning from top brands on Instagram can help merchants generate content ideas for their next campaign. Here is a list of top brands, including NASA, Nike, ZARA, and more.
Shipping & Fulfillment
Shopify Buys Logistics Company Deliverr

May 16, 2022 • Marcia Kaplan

Shopify's acquisition of fulfillment company Deliverr will help it compete with Amazon and will otherwise jumpstart stalled growth.
Content Marketing
14 New and Updated Online Video Tools

May 15, 2022 • Sig Ueland

Video allows merchants to engage customers and prospects. Here is a list of new and updated video tools, including shoppable videos, live streaming, video podcasts, and more.
Staffing
Efficiency Pro: Happy People Are More Productive

May 13, 2022 • Eric Bandholz

Thanh Pham is the founder of Asian Efficiency, a productivity training company. He believes building in-person connections and nurturing relationships naturally enhances productivity.
Google Ads
Google Topics Resembles Contextual Advertising

May 12, 2022 • Armando Roggio

Google is testing a new privacy-defending ad-targeting feature called "Topics," which sounds like contextual advertising at scale.
SEO Tools
3 Keyword Tools for Search Intent

May 12, 2022 • Ann Smarty

Optimizing content for organic rankings requires knowing how Google will interpret searchers' intent — informational, commercial, or navigational.
Staffing
Employee Compensation Options, Near and Long-term

May 10, 2022 • Armando Roggio

A good employee compensation plan will provide near and long-term value to workers. The plan could have components that are guaranteed and performance-based.
Amazon & Marketplaces
Rivian Write-down Moves Amazon to Q1 2022 Net Loss

May 10, 2022 • Marcia Kaplan

Amazon posted a Q1 2022 net loss, its first since 2015. Contributor and financial guru Marcia Kaplan looks at the numbers.
Google Ads
4 Questions for a Prospective PPC Agency

May 9, 2022 • Matthew Umbro

Contributor Matt Umbro is a long-time pay-per-click agency exec. Here are four questions he would ask a prospective agency if the roles were reversed.
Link Building
15 Tools for Link-building

May 8, 2022 • Sig Ueland

Link building can be a daunting task. Here is a list of tools to assist in link prospecting, outreach, competitor analysis, and more.
Business
Needing Deodorant, Curie Founder Made Her Own

May 6, 2022 • Eric Bandholz

In 2018 Sarah Moret, an accountant and athlete, couldn't find a suitable aluminum-free deodorant. So she made her own. Fast forward to 2022 and that deodorant business is now Curie, a thriving direct-to-consumer seller.
Content Marketing
5 Content Marketing Ideas for June 2022

May 5, 2022 • Armando Roggio

Since 2014, we've published a monthly list of content ideas for ecommerce merchants. This June 2022 installment includes six-point list articles, 50th anniversaries, Flag Day, and more.
SEO Tools
Free SEO Tools for Do-it-yourself Analysis

May 5, 2022 • Ann Smarty

The ability to fix basic SEO glitches can save time and money. Here are five free tools to help.
Platforms & Apps
Ecommerce Product Releases: May 3, 2022

May 3, 2022 • Sig Ueland

Twice a month we publish a rundown of new services, updates, and collaborations that could help merchants. This installment includes updates on augmented reality, international transactions, small business marketing, and more.
Content Marketing
Use Revue for Twitter Content Marketing

May 3, 2022 • Armando Roggio

Twitter's editorial newsletter service, Revue, is an opportunity for content marketers and creators to build email lists directly from their Twitter profiles.
Analytics & Data
My Favorite Ecommerce KPIs

May 2, 2022 • Christopher Dobroth

Key performance indicators help a business stay on track. Contributor Chris Dobroth has managed ecommerce companies since 2006. Here is his list of essential KPIs.
Finance
Secondary Markets Offer Pre-IPO Liquidity

May 2, 2022 • Marcia Kaplan

Many startups are refraining from going public amid market uncertainty, putting early-stage stakeholders wanting to cash out in a bind. Here are alternative ways to achieve liquidity.
Business
For Supply.co, EOS Is A-OK

April 29, 2022 • Eric Bandholz

By late 2021, Patrick Coddou, the founder of Supply.co, was exhausted and burned out, having endured a harsh year for the business and himself. He turned to the Entrepreneurial Operating System.
Link Building
3 Tools to Connect with Journalists

April 28, 2022 • Ann Smarty

Generating inbound links remains a cornerstone of search engine optimization. But link-building is difficult and becoming more so. Developing relationships with journalists can help.
Analytics & Data
Unsure about a New Project? Try a Pilot Program

April 26, 2022 • Armando Roggio

Launching a new product or feature is exciting but risky, especially if it requires capital. A well-structured pilot program can provide answers.
Customer Retention
Online Shopping Has Shifted to the Edge

April 26, 2022 • Charles Nicholls

In a bygone era, shoppers entered an ecommerce site directly or via a search engine. No more. In 2022 it's social media that increasingly starts the process, creating opportunities and challenges for merchants.
Design & Dev Tools
20 Top Internet Service Providers in 2022

April 25, 2022 • Sig Ueland

Since 2014 we've published an occasional rundown of internet service providers, listing prices, download speed, data caps, and more. Here's our all-new 2022 installment.
Finance
Q&A: Alyona Mysko of Ukraine-based Fuel Finance

April 25, 2022 • Kerry Murdock

Fuel Finance is a Ukraine-based "financial department in the cloud." Alyona Myskyo launched the company two and a half years ago to provide easy-to-follow info to help merchants with quick decision-making.
Analytics & Data
Do You Need a Business Intelligence Tool?

April 24, 2022 • Armando Roggio

In an age of massive data, a business intelligence tool can be a necessity for ecommerce merchants. Here's an example using QuickSight, Amazon's tool, with hypothetical Meta Ads data.
Staffing
‘Embrace Growth’ Is Core to Atlas Staffing

April 22, 2022 • Eric Bandholz

Joshua McKee founded Atlas Staffing 11 years ago. The company has grown. He advocates core values and communicates them to employees. "Embrace growth" is his favorite.
Design & Dev Tools
Ecommerce and Creator Tools Will Merge

April 21, 2022 • Armando Roggio

If engagement is central to broad economic growth, creators are a key financial driver. And that could give rise to a new generation of tools and services.
SEO Tools
SEO: How to Super Search with Advanced Operators

April 21, 2022 • Ann Smarty

Specialized search queries can help identify missing keywords, specific content, competitors, and much more. Here are 18 essential "operators" with examples.