Page 43 – Practical Ecommerce

Category

Amazon & Marketplaces
Ecommerce Briefs: Google Marketplace; Walmart; Drones

June 19, 2022 • Marcia Kaplan

This installment of "Ecommerce Briefs," an occasional series, includes developments on Google ecommerce, Walmart fulfillment and infrastructure, and drone deliveries.
Link Building
180 Marketing Founder: 4 Buckets to SEO

June 17, 2022 • Eric Bandholz

Search engine optimization for ecommerce boils down to four buckets. That's according to Jeff Oxford, founder of 180 Marketing, an Oregon-based firm.
Customer Retention
Is Text Messaging the Next Commerce Channel?

June 16, 2022 • Armando Roggio

Gary Vaynerchuk's Wine Text is a pioneer in selling goods via text messaging. Other services have followed. Will consumers embrace text commerce?
SEO Tools
5 Rank Tracking Tools for Organic Search

June 16, 2022 • Ann Smarty

Monitoring rankings remains the best way to track organic search performance. In this piece, we list five helpful tools to track your site's positions and your competitors'.
Platforms & Apps
Ecommerce Product Releases: June 15, 2022

June 15, 2022 • Sig Ueland

Twice a month we publish a rundown of new services, updates, and collaborations that could help merchants. This installment includes updates on social commerce, cryptocurrencies, mobile card readers, and more.
Schools & Resources
11 New Ecommerce Books for Summer 2022

June 13, 2022 • Sig Ueland

Once a quarter we publish a rundown of new business books that could help ecommerce merchants. This installment includes titles on sales conversions, brand development, social media marketing, gaming, and more.
Inventory
Supply Chain Bottlenecks from the Trenches

June 13, 2022 • Christopher Dobroth

Contributor Christoper Dobroth, a longtime ecommerce manager, purchases inventory for his employer, a seller of lighting and home decor items. He explains his reality of keeping goods in stock in mid-2022.
Checkout Tactics
‘Less Is More’ Boosts Conversions

June 12, 2022 • Pamela Hazelton

The basics — not bells and whistles — drive ecommerce conversions. Pamela Hazelton reminds us to display product benefits, demonstrate trust, emphasize transparency, and more.
Business
PostPilot Is Klaviyo for Postcards

June 10, 2022 • Eric Bandholz

Apple's iOS 14 privacy changes have upended Facebook advertising performance, forcing merchants to seek alternative marketing channels. Direct mail is back.
Amazon & Marketplaces
Network Effects Drive Ecommerce Marketplace Growth

June 9, 2022 • Armando Roggio

The collective value buyers and sellers provide to a marketplace is known as the network effect. Longtime contributor Armando Roggio discusses.
SEO Tools
My 5 Favorite SEO Newsletters

June 9, 2022 • Ann Smarty

Staying informed on the latest search engine optimization tactics doesn't have to take a lot of time. Here are five newsletters that will keep you updated quickly and succinctly.
SEO Tools
SeoProfy Founder: Study Competitors to Improve Rankings

June 7, 2022 • Kerry Murdock

The best tactic for improving organic search rankings is analyzing successful competitors. That's according to Victor Karpenko, the founder of Ukraine-based SeoProfy, a global consultancy.
Design & Dev Tools
20 Free Web Design Tools from Spring 2022

June 6, 2022 • Sig Ueland

Designing an ecommerce site doesn't have to cost money. Here is a list of free web tools and design elements for spring 2022. There are project collaboration tools, site generators, checkout optimizers, and more.
Staffing
Feeling Stuck or Burned Out? Get a Fresh Start

June 6, 2022 • Armando Roggio

When work performance is down, a fresh start might be just the thing to spark a breakthrough. Take Major League Baseball, for example.
Google Ads
Use ‘Experiments’ to Test Google Ads

June 5, 2022 • Matthew Umbro

Google Ads' Experiments is an underutilized feature to test (and improve) campaign performance. Pay-per-click pro Matt Umbro explains how to get started in this helpful piece.
Business
Cocktail Syrup Manufacturer Pivots to DTC

June 3, 2022 • Eric Bandholz

Liber & Co., a maker of cocktail syrups, thrived by selling to bars and restaurants. Then Covid hit, decimating revenue. Co-founder Chris Harrison explains what happened next.
SEO Tools
Local SEO: 9 Free Tools

June 2, 2022 • Ann Smarty

Consumers increasingly use the internet to locate and scrutinize local businesses before visiting. Thus SEO for brick-and-mortar retailers is critical for walk-in traffic.
Platforms & Apps
Ecommerce Product Releases: June 2, 2022

June 2, 2022 • Sig Ueland

Ecommerce merchants enjoy non-stop innovation from vendors and service providers. This installment of “Product Releases” includes updates on social commerce, customer service, and returns management.
Content Marketing
5 Content Marketing Ideas for July 2022

June 1, 2022 • Armando Roggio

This installment of our long-running content ideas series suggests focusing on patriotic holidays, newsletters, culture, and more.
Checkout Tactics
15 Discount and Promo Plugins for WordPress

May 31, 2022 • Sig Ueland

Promotional discounts can motivate potential buyers and otherwise drive sales. Here is a list of promotional plugins for WordPress merchants.
Content Marketing
How to Find Content Topics for SEO

May 30, 2022 • Armando Roggio

Content marketing can attract potential customers, especially if it ranks highly in organic search results. Here's a primer on selecting search-worthy topics.
Finance
9 Europe-based Ecommerce Unicorns

May 29, 2022 • Marcia Kaplan

Post-pandemic investments soar for many European startups. Here are nine notable ecommerce-related companies valued at more than $1 billion.
Business
‘Impossible Sleep’ Makes Sleep Possible

May 27, 2022 • Eric Bandholz

Struggling to sleep, the founder of "Impossible" launched a nutritional supplement to help high-performing individuals improve rest and recovery.
Amazon & Marketplaces
Will Amazon Convert Shipping Expense into Profit?

May 26, 2022 • Armando Roggio

Amazon is on the brink of becoming the second-largest parcel delivery service in the U.S. Its shipping cost may become a profit center.
Technical SEO
SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones

May 26, 2022 • Ann Smarty

Duplicate content is not subject to a Google penalty, but it does split link equity and thus impact rankings. We explain in this all-new update to a 2019 post.
Email & Text Marketing
7 Reasons Why Marketing Emails Fail

May 24, 2022 • Carolyn Nye

A high-performing email marketing program requires nonstop management. Many factors can cause poor performance. Here are seven of the most common.
Content Marketing
13 Platforms for Blogging

May 23, 2022 • Sig Ueland

A blog can help establish expertise and drive consistent traffic. Here is a rundown of 13 free or nearly free platforms for publishing a blog.
Influencers & Affiliates
Advertising Trends from Top DTC Brands in 2022

May 23, 2022 • Armando Roggio

Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022.
Amazon & Marketplaces
Fed-up Toy Company Responds to Knock-offs

May 20, 2022 • Eric Bandholz

Viahart is a manufacturer of educational toys. Having experienced repeated intellectual property theft, its owner, Molson Hart, responded with a new company, Edison Litigation Financing.
Influencers & Affiliates
Podcast Advertising Basics for Ecommerce Brands

May 19, 2022 • Armando Roggio

Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself.