Page 42 – Practical Ecommerce

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Platforms & Apps
Ecommerce Product Releases: July 17, 2022

July 17, 2022 • Sig Ueland

Ecommerce merchants enjoy nonstop innovation from vendors. Our mid-July rundown of new services that could help sellers includes social shopping, shipping and fulfillment, and more.
Business
Ridge Wallet CEO on Influencer Turmoil, iOS 14.5

July 15, 2022 • Eric Bandholz

The year 2021 produced dramatic escalations in influencer marketing rates and upheaval in Facebook ad performance. Both are critical marketing channels for Ridge Wallet, the maker of metal-clad billfolds.
SEO Tools
SEO: WordPress Plugins to Surface Older Posts

July 14, 2022 • Ann Smarty

Posts in an active blog fade into the archives. The result is no internal links from new content — and less visibility. Here's how WordPress owners can keep older content prominent.
Email & Text Marketing
Drive Email Engagement with Embedded Video

July 12, 2022 • Armando Roggio

Embedded videos in marketing emails can increase clicks by upwards of 300%. Here's our primer on dos, don'ts, and getting started.
Social Media
20 Tools to Sell Products on Pinterest

July 12, 2022 • Sig Ueland

Pinterest provides tools to help merchants promote and sell products. Here is a list of tools for creating shops, product catalogs, ad campaigns, live events, and more.
Google Ads
5 Steps to Prepare Google Ads for 2022 Holidays

July 11, 2022 • Matthew Umbro

Get more from Google Ads this holiday season by preparing early. Here are five timely tips from Google Ads guru Matt Umbro, addressing Enhanced Conversions, extensions, and more.
Shipping & Fulfillment
How to Offer Free Shipping without Going Broke

July 11, 2022 • Armando Roggio

Online consumers expect free shipping. But small and mid-size merchants sometimes struggle with the cost. Here are innovative approaches to meet shopper expectations without losing money.
Customer Retention
6 Subscription Ideas to Stabilize Revenue

July 10, 2022 • Pamela Hazelton

Subscriptions are not new for ecommerce. But done well, they remain an effective way to stabilize revenue, especially during economic downturns. Here are six ideas to get started.
Business
Guatemalan Entrepreneurs Are Gay, Married, Successful

July 8, 2022 • Eric Bandholz

Hans Schrei launched Wunderkeks, a direct-to-consumer cookie company, from his mom's kitchen in Guatemala in 2012. Amid obstacles, he immigrated to Austin, Texas, with his husband in 2019. Here's their story.
Payments
Does Ecommerce Need a New Payment System?

July 7, 2022 • Armando Roggio

Ecommerce payments in 2022 largely involve a Byzantine setup of intermediaries. Is now the time for a more efficient method of exchanging value?
SEO Tools
5 Tools to Monitor Your SEO Competitors

July 7, 2022 • Ann Smarty

Looking to monitor your organic search competitors? Here are five handy (and affordable) tools to track rankings, content updates, links, and more.
Analytics & Data
20 Tools and Resources for Market Research

July 5, 2022 • Sig Ueland

Market research can help merchants identify product opportunities, expand an audience, and analyze competitors. This all-new update includes survey tools, data providers, demographic info, and more.
Content Marketing
5 Content Marketing Ideas for August 2022

July 5, 2022 • Armando Roggio

Focusing on events occurring on a certain day can inspire content marketing ideas. For August content, senior contributor Armando Roggio suggests focusing on the 22nd.
Email & Text Marketing
Email Marketing: Tips for Getting Started

July 4, 2022 • Carolyn Nye

Looking to launch an email marketing program? Here's a quick rundown of the basics from longtime contributor Carolyn Nye, addressing subscriber growth, vendor selection, frequency, and more.
Business
Ecommerce Product Releases: July 4, 2022

July 4, 2022 • Sig Ueland

Twice monthly we publish a rundown of new products, updates, and services that could help merchants. This installment includes updates on live stream shopping, sales analytics, social commerce, and more.
Design & Dev Tools
No-code Apps Are Everywhere

July 3, 2022 • Armando Roggio

No-code tools and platforms allow users without programming skills to create apps and workflows. Shopify, Squarespace, Webflow, BigCommerce, Wix — all offer no-code capabilities.
Business
Custom Teeth Guards Propel Online Dental Lab

July 1, 2022 • Eric Bandholz

Selling custom-fitted teeth guards would seemingly involve in-person visits from customers. But not for Pro Teeth Guard. It sells made-to-order guards online. Co-founder JP Ji explains.
Finance
For Global Unicorns, It’s Growth and Volatility

June 30, 2022 • Marcia Kaplan

The availability of private capital allows companies to delay going public. The result? More than 1,000 private companies worldwide are now valued in excess of $1 billion. But it's not always smooth sailing. We explain.
SEO Tools
7 Free Chrome Extensions for SEO

June 30, 2022 • Ann Smarty

Chrome extensions can streamline keyword research, analytics tracking, competitor analysis, and more. Contributor Ann Smarty lists her seven favorite Chrome extensions for SEO.
User Experience
6 Accessibility Basics Cause 97% of Errors

June 28, 2022 • Joseph C. Dolson

An accessible ecommerce site doesn't require an expert. Learn the six most common accessibility errors and how to fix them in-house.
Social Media
31 Free Twitter Tools for Small Businesses

June 27, 2022 • Sig Ueland

Twitter can promote products and services and communicate a brand. Here's our all-new update of native and third-party Twitter tools to help businesses reach a big audience.
Business
5 Predictions for the 2022 Holiday Shopping Season

June 27, 2022 • Armando Roggio

Since 2013 senior contributor Armando Roggio has predicted ecommerce sales for the upcoming holiday season. His 2022 predictions consider inflation, which he believes could have multiple impacts.
Customer Retention
Ecommerce Profitability Revisited

June 26, 2022 • Charles Nicholls

In 2013, most ecommerce merchants generated losses from first-time shoppers. It's the same for 2022, although the circumstances differ. Contributor Charles Nicholls revisits the drivers of ecommerce profitability: 2013 vs. 2022.
Business
Lessons from Shopify 2.0 Upgrade, New Theme

June 24, 2022 • Eric Bandholz

Host Eric Bandholz's company, Beardbrand, recently migrated to Shopify 2.0. Jenny Durre, Beardbrand's in-house designer, managed the entire process. She describes it in this conversation.
Amazon & Marketplaces
SEO: Amazon Keyword Research Tools

June 23, 2022 • Ann Smarty

Consumers conduct more product searches on Amazon than on any other site, including Google. Hence understanding those search terms on Amazon informs merchants not just on that platform, but for Google optimization, too.
Shipping & Fulfillment
7 Reasons to Consider USPS Flat Rate Shipping

June 22, 2022 • Armando Roggio

Merchants in North America have many carrier choices for delivering goods to customers. The U.S. Postal Service's flat-rate shipping boxes can save money in certain instances. We compare prices in this post.
User Experience
How to Design a Website Footer

June 21, 2022 • Barbara Carneiro

Designed correctly, website footers carry much value for a brand. The key is to focus on the footer's purpose and desired outcome. Our design and usability guru explains.
Platforms & Apps
Dropbox Shop and Creator Ecommerce

June 21, 2022 • Armando Roggio

The creator economy is embracing ecommerce. Dropbox Shop is among the most recent examples of SaaS platforms jumping at the opportunity.
Social Media
14 Social Networks for Entrepreneurs

June 20, 2022 • Sig Ueland

A network of mentors, peers, and colleagues can help an entrepreneur launch and grow a business. Here is a list of social networks to help entrepreneurs. There are networks for young CEOs, socially-conscious entrepreneurs, women founders, and more.
Email & Text Marketing
6 Email Triggers for Max Conversions

June 20, 2022 • Pamela Hazelton

Shoppers' actions on an ecommerce site create opportunities for automated, triggered emails. Such behavior-based email automation is a sure-fire tactic to drive revenue.