Page 41 – Practical Ecommerce

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Platforms & Apps
Ecommerce Product Releases: August 15, 2022

August 15, 2022 • Sig Ueland

This installment of our twice-monthly rundown of new services for merchants includes updates on same-day deliveries, fraud prevention, SMS purchasing, and more.
Shipping & Fulfillment
3 Ways to Offset Shipping Rate Increases

August 15, 2022 • Armando Roggio

The U.S. Postal Service has announced a temporary increase in holiday shipping rates. Such increases from all carriers are inevitable. Merchants should adopt a shipping strategy to manage costs over the long term.
Google Ads
New Google Tag Improves Privacy, Ad Management

August 14, 2022 • Matthew Umbro

Google's new all-in-one tag addresses the cookie-less future and streamlines Ads' management while continuing accurate data collection.
Email & Text Marketing
7 Ideas to Grow an Ecommerce SMS List

August 14, 2022 • Armando Roggio

Many consumers prefer text messages to email. Moreover, SMS subscribers are "owned" media, the best kind of marketing.
Social Media
Polarizing Tweets Pay Off for Steak-umm

August 12, 2022 • Eric Bandholz

The Twitter account for Steak-umm, the food brand, had 1,000 followers when it hired Nathan Allebach in 2017. By 2021 followers numbered 200,000. He explains in this week's "Ecommerce Conversation."
Technical SEO
SEO for Animated GIFs

August 11, 2022 • Ann Smarty

Animated GIFs can provide unique, crawlable page content, boosting organic search rankings. But GIFs can also harm rankings if poorly executed. We explain.
Content Marketing
Content Marketing in a World of Creators

August 9, 2022 • Armando Roggio

How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. We explain.
Social Media
12 Social Commerce Apps for Merchants

August 8, 2022 • Sig Ueland

Social commerce continues to evolve, offering brands many options for engaging with customers and prospects. Here's our all-new update of social commerce apps to help merchants.
Customer Retention
To Drive Conversions, Spy on Competitors

August 8, 2022 • Pamela Hazelton

The best ideas often come from competitors. Here are eight ways to scrutinize the tactics of rival sites to improve your own.
Finance
AWS Boosts Amazon’s Q2 2022 Results

August 7, 2022 • Marcia Kaplan

Amazon reported mixed results for Q2 2022. Product sales fell, but revenue from Amazon Web Services and subscriptions grew (a lot). We dive into the details.
Content Marketing
Editorial Newsletters Are the New Blogs

August 5, 2022 • Armando Roggio

Editorial newsletters are booming, offering content marketers an opportunity to engage an audience personally, strengthen relationships, and attract subscribers.
SEO Tools
6 Keyword Tools for Video SEO

August 4, 2022 • Ann Smarty

The intent of consumers searching for videos often differs from searches of other content types. Ecommerce merchants should optimize for both. We explain.
Design & Dev Tools
12 Tools to Create Infographics

August 2, 2022 • Sig Ueland

Infographics are popular among consumers for conveying complex information clearly and concisely. Here is a list of simple-to-use tools for organizing and creating.
Business
Ecommerce Product Releases: August 2, 2022

August 2, 2022 • Sig Ueland

This installment of "Ecommerce Product Releases," our twice-monthly rundown of new services that could help merchants, includes updates on social commerce, live stream video, fulfillment, and more.
Content Marketing
5 Content Marketing Ideas for September 2022

August 1, 2022 • Armando Roggio

This month's installment of ecommerce content ideas includes back-to-school suggestions, "ultimate guides," "Shut up and take my money," and more.
Finance
The Details of Shopify’s Massive Q2 2022 Loss

July 31, 2022 • Marcia Kaplan

Having posted a massive $1.2 billion loss in Q2 2022, Shopify effectively reset its financial outlook. Longtime contributor and analyst Marcia Kaplan looks at the details.
Business
Spiceology Founder Pivots to CPG Startups

July 29, 2022 • Eric Bandholz

Having successfully launched Spiceology, Pete Taylor semi-retired in 2019, contemplating his next venture. Fast forward to 2022, and that company is Midas Brands, a DTC seller of consumer packaged goods.
Technical SEO
SEO for Featured Snippets

July 28, 2022 • Ann Smarty

Featured snippets appear at the top of Google's organic search results. Optimizing for snippets is different than for standard listings. Here's how.
Business
No Ecommerce Company Is an Island

July 28, 2022 • Christopher Dobroth

Trusted partnerships with affiliates, vendors, and more make or break an ecommerce business. That's according to Chris Dobroth, a longtime merchant.
Technical SEO
Running Low on SEO Link Juice? Try These Tactics

July 26, 2022 • Armando Roggio

On-page optimization plays an important role in organic search rankings. But it's possible to overdo it to the detriment of other SEO alternatives.
Email & Text Marketing
Understanding Email Marketing Metrics in 2022

July 26, 2022 • Carolyn Nye

Getting the most from email marketing requires close monitoring of key performance metrics. In this post, we offer a primer on opens, clicks, bounces, deliveries, and more.
Platforms & Apps
35 Free Google Tools for Small Businesses

July 25, 2022 • Sig Ueland

Google offers a wide array of free tools for entrepreneurs and small business teams. Here is a list of Google tools for productivity and communication, digital marketing, web development, and more.
User Experience
Design Every Page for the Desired Outcome

July 25, 2022 • Barbara Carneiro

When developing an ecommerce website, merchants should ensure every page guides visitors towards the desired outcome. Longtime design guru Barbara Carneiro explains.
Product Pages
7 Holiday Revenue Generators amid Inflation

July 24, 2022 • Pamela Hazelton

Consumer spending could decline this holiday season owing to inflation. However, online merchants can implement selling strategies to support gift-giving needs without losing revenue.
Amazon & Marketplaces
FBA Seller, Tired of Storage Fees, Launches 3PL

July 22, 2022 • Eric Bandholz

Mark Taylor is a former Fulfillment-by-Amazon seller weary of paying expensive long-term storage fees. His solution is Warehouse Republic, a 3PL serving mainly Amazon sellers, which he launched in 2018.
Content Marketing
AI Tools Streamline Content Marketing and SEO

July 21, 2022 • Armando Roggio

Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. We explain in this helpful tutorial.
On-page SEO
SEO: 4 Ways to Surface Shopify Pages

July 21, 2022 • Ann Smarty

Product pages on ecommerce sites can get buried in the navigation, making them difficult for search engines to access. Here's how to surface deep pages on Shopify.
Product Pages
17 Product Demo Videos, for Inspiration

July 19, 2022 • Sig Ueland

A good product video tells a story and solves a problem simply and concisely. Here is a list of compelling product demo videos to inspire merchants.
Shipping & Fulfillment
How to Price Shipping and Handling Fees

July 18, 2022 • Armando Roggio

Today's consumers expect free shipping for most items. But it's not always obvious for merchants to know when and how to offer it. Here's our all-new update for analyzing shipping costs and free delivery.
Amazon & Marketplaces
Prime Day 2022 Recap: Sales, Categories, More

July 18, 2022 • Marcia Kaplan

Amazon's Prime Day has evolved into an industry-wide event. Since 2017 we've published an annual analysis and recap. Our 2022 installment looks at U.S. growth, average order values, and more.