Page 40 – Practical Ecommerce

Category

Schools & Resources
13 New Ecommerce Books for Fall 2022

September 19, 2022 • Sig Ueland

Once a quarter we publish a rundown of new books that could help online merchants. This installment includes titles on brand building, international ecommerce, demand creation, and more.
Social Media
Building the Perfect Twitter Thread

September 19, 2022 • Armando Roggio

A Twitter thread is a series of connected tweets that function as a sort-of short blog post. It's a good way to grow followers and subscribers. We explain.
Platforms & Apps
Ecommerce Product Releases: September 18, 2022

September 18, 2022 • Sig Ueland

This installment of our twice-monthly rundown of new services that could help merchants includes updates on live shopping, warehousing and distribution, cryptocurrency, and more.
Analytics & Data
iOS ‘Debacle’ Spurs Triple Whale

September 16, 2022 • Eric Bandholz

Overcoming the impact of iOS 14.5 requires ad testing and better attribution. That's according to Rabah Rahil, the chief marketing officer of Triple Whale, an analytics platform.
Cross-border Selling
Southeast Asia Tops Worldwide Ecommerce Growth

September 15, 2022 • Marcia Kaplan

There are 10 countries in Southeast Asia. Five of them have the fastest ecommerce growth rates on the planet. Here are the numbers — sales, growth %, and leading providers.
On-page SEO
5 Browser Extensions for On-page SEO

September 14, 2022 • Ann Smarty

Broken links, nofollow attributes, anchor text, structured data — all impact organic search rankings. Here are five handy (and free) extensions to make monitoring quick and easy.
Social Media
Twitter Profiles Are Serious Sales Channels

September 13, 2022 • Armando Roggio

Creator-type entrepreneurs offer lessons to all merchants for optimizing a Twitter profile. We explain.
Design & Dev Tools
20 Free Web Design Tools from Summer 2022

September 12, 2022 • Sig Ueland

Every three months we publish a rundown of free tools — design, usability, page builders, more — that could advance an ecommerce site. Here's our summer 2022 installment.
Amazon & Marketplaces
Ecommerce Briefs: FBA Increases Fees; Walmart Expands Healthcare

September 9, 2022 • Marcia Kaplan

Amazon Prime and Walmart+ compete for subscribers; FBA imposes holiday fees; Walmart extends healthcare initiatives.
Technical SEO
4 SEO Opportunities in Google Search Console

September 8, 2022 • Ann Smarty

Duplicate content, unknown keywords, poor click rates, and structured data errors — all represent opportunities to improve organic traffic.
Analytics & Data
Tools for Data-driven Ecommerce Decisions Trending

September 6, 2022 • Armando Roggio

Ecommerce businesses often face the dilemma of too much data or too little, complicating critical decision-making. Hence, the need for data intelligence tools.
Customer Retention
A/B Testing Can Make or Break a Store

September 6, 2022 • Pamela Hazelton

The king of A/B ecommerce testing (and conversions) is Amazon. Affordable tools make testing doable for all merchants. Here's how to get started.
Social Media
14 Tools for Facebook, Social Analytics

September 5, 2022 • Sig Ueland

Facebook remains a massive platform for engaging with customers and prospects. The key is having the right tools to track performance. Here are 14 choices.
Google Ads
4 Outdated Google Ads Tactics to Reassess

September 4, 2022 • Matthew Umbro

It's easy to forget the tried and true methods for Google Ads set-up. Here are four once-popular practices that still hold value today when tweaked.
Business
The Ultimate Brand in Tattoo Skincare

September 2, 2022 • Eric Bandholz

What began as a side hustle for a group of graduates became a multi-million dollar DTC company. Mad Rabbit's Drew Fallon explains the journey in this week's Ecommerce Conversation.
Inventory
Stagnant Sales Are Creating an Inventory Glut

September 1, 2022 • Marcia Kaplan

Recession fears combined with supply-chain excesses have created a dramatic increase in unsold inventory. We explain.
Platforms & Apps
Ecommerce Product Releases: August 31, 2022

August 31, 2022 • Sig Ueland

This installment of new services for merchants includes updates on last-mile logistics, creator partnerships, pay-in-4, and more.
Technical SEO
FAQs for ‘Video pages’ in Search Console

August 29, 2022 • Ann Smarty

Google's new "Video pages" report in Search Console has generated many questions from users. Contributor Ann Smarty addresses four of those questions in this helpful post.
Schools & Resources
11 Web Design Podcasts for Online Merchants

August 29, 2022 • Sig Ueland

There are many resources for staying current on design-related topics. Here's our all-new update to a list of podcasts on user experience, ecommerce design, and more.
Social Media
My First Metaverse Conference

August 28, 2022 • Barbara Carneiro

Contributor Barbara Carneiro recently hosted a professional, 2-day metaverse conference. Here are her experiences.
Business
Live Events Lift Chisos Boots, a DTC Brand

August 26, 2022 • Eric Bandholz

Ninety percent of Chisos Boots' revenue is online. But the company still runs a physical store and hosts in-person events. Both are essential for building the brand and community.
Business
Inflation May Lead to Early Christmas Shopping

August 25, 2022 • Armando Roggio

With prices on the rise, many consumers are tightening their budgets. Some may start holiday shopping earlier while costs are lower.
Keyword Research
SEO: Keyword Research for a New Site

August 23, 2022 • Ann Smarty

A new site has no history of search queries that drive traffic and sales. But it can still research and optimize keywords. Here's how.
Social Media
Has Apple Changed the Advertising Industry?

August 23, 2022 • Armando Roggio

U.S. marketing expenditures are the highest in years. Could Apple's iOS privacy changes be the cause?
Social Media
13 Apps to Run Social Media Contests

August 22, 2022 • Sig Ueland

Social media contests are a fun way to engage consumers and attract leads. Here is a list of platforms for creating quizzes, sweepstakes, giveaways, and more.
Customer Retention
6 Steps to Identify Your Target Audience

August 21, 2022 • Pamela Hazelton

The first step for a successful brand and product is identifying the likely customers. But the process is not always obvious. Here's how to get started.
Email & Text Marketing
5 Keys to Better Transactional Emails

August 19, 2022 • Carolyn Nye

Transactional emails are opportunities for merchants to engage shoppers and drive sales. Here are tactics to increase both.
Keyword Research
SEO: How to Assess Keyword Difficulty

August 18, 2022 • Ann Smarty

Optimizing for keywords can improve a page's organic rankings. But the competition for keywords varies. Here's how to tell which ones are worth the effort.
Photography & Video
20 Sites for Free Stock Photos

August 16, 2022 • Sig Ueland

Many sites offer free stock photos to download and use commercially without attribution. Here's a list of 20 choices — from small, curated collections to large stock-image search engines
Business
New U.S. Law to Spur Electric Vehicles, Clean Energy

August 16, 2022 • Marcia Kaplan

The new Inflation Reduction Act impacts U.S. taxation, healthcare, and climate change. The bill's clean-energy incentives will likely produce more electric delivery vehicles and charging stations.