Page 39 – Practical Ecommerce

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Content Marketing
5 Content Marketing Ideas for November 2022

October 18, 2022 • Armando Roggio

Since 2014, we've published a monthly list of content ideas for merchants. This November 2022 installment includes topics celebrating vegans, letters to Santa, local businesses, and more.
Platforms & Apps
Ecommerce Product Releases: October 17, 2022

October 17, 2022 • Sig Ueland

This installment of new services that could help merchants includes updates on shipping and fulfillment, sales tax, digital advertising, mobile commerce, and more.
Amazon & Marketplaces
Shoppers Buy Necessities, Not Gifts, in Amazon’s October Event

October 17, 2022 • Marcia Kaplan

Consumers responded to Amazon's Early Access Prime event, but not for holiday shopping. Here's our recap.
Google Ads
New Google Ads’ Setup Streamlines Ad Creation

October 16, 2022 • Matthew Umbro

Advertisers no longer have to create ads and extensions separately. We explain.
Content Marketing
Ballet Dancer Shifts to Photo, Video Creator

October 14, 2022 • Eric Bandholz

Until early 2020, Matthew Gattozzi was a professional ballet dancer. Then a back injury forced a career change and the launch of Goodo Studios, which produces photos and videos for ecommerce companies.
SEO Tools
5 Tools to Extract Data from Google’s SERPs

October 13, 2022 • Ann Smarty

An analysis of Google's search results can offer insights as to why one page ranks above another. Here are handy tools for that task.
Email & Text Marketing
Build a Cyber Monday SMS List Now

October 12, 2022 • Armando Roggio

Text-message marketing is relatively less competitive than other promotional channels. Heading into the holiday selling season, it's an opportunity.
Shipping & Fulfillment
Reducing the Environmental Impact of Ecommerce

October 11, 2022 • Pete Bruckshaw

Ecommerce packaging and logistics cause serious environmental harm. But the industry is improving, with many tools, services, and programs to help merchants. Here's an overview.
Inventory
Alcohol Selling Online Is Complicated

October 11, 2022 • Jeff Siegel

Selling alcohol online has potential. However, U.S. laws and regulations are stringent around the subject. We explain.
Content Marketing
20 WordPress Plugins for Content Marketing

October 10, 2022 • Sig Ueland

Here is a list of tools for editorial flow, multimedia content, social media distribution, and more.
Finance
Financing Options for SMB Ecommerce Merchants

October 10, 2022 • Armando Roggio

Amazon's Community Lending is one of many loan options for small and mid-sized sellers. Here's a rundown, with pointers to consider.
Finance
Supply.co Founder on Selling the Business

October 7, 2022 • Eric Bandholz

Supply.co is a direct-to-consumer seller of razors and shaving supplies. Co-founder Patrick Coddou has just sold the company, having survived the iOS 14.5 debacle. Here's his story.
On-page SEO
7 Steps to On-site Video SEO

October 6, 2022 • Ann Smarty

Videos appear in Google's search results in multiple sections. Here's how to optimize on-site videos for top organic rankings.
Local Business
Retail Apocalypse Reversal?

October 5, 2022 • Armando Roggio

Physical retail stores face challenges amid ecommerce, supply chain issues, and labor shortages. A Shopify-like approach for brick-and-mortar businesses could be the answer.
Design & Dev Tools
How AI Powers Ecommerce Recommendations

October 4, 2022 • Al Gharakhanian

Ecommerce product recommendations are increasingly powered by machine learning. We explain three such models and suggest implementation tactics for small businesses.
Social Media
The 5-part Social Media Sales Funnel

October 4, 2022 • Lorrie Thomas Ross

A modern sales funnel necessarily includes social media, involving multiple progressions and touchpoints. We explain.
Platforms & Apps
Ecommerce Product Releases: October 3, 2022

October 3, 2022 • Sig Ueland

Twice monthly we publish a list of new services, updates, and collaborations that could help merchants. This installment includes updates on visual search, artificial intelligence, international shipping, and more.
Business
What Motivates Consumers to Shop Sustainably?

October 3, 2022 • Marcia Kaplan

Concerns about sustainability vary depending on age, gender, and location. Research shows merchants have different perceptions than consumers on the topic.
Local Business
Should Ecommerce Brands Sell via Dealers?

October 2, 2022 • Armando Roggio

A brick-and-mortar dealer network could help online businesses. We explain the pros and cons, and how to get started.
Business
Business Is Art to Fringe Sport Owner

September 30, 2022 • Eric Bandholz

Fringe Sport is a leading online seller of barbells and exercise equipment. Founder Peter Keller addresses his priorities — business and life — in this week's "Ecommerce Conversations" episode.
On-page SEO
How Images Help Overall SEO

September 29, 2022 • Ann Smarty

Optimizing images for Google helps overall rankings, not just Image search. Here's how.
Email & Text Marketing
Email Marketing Drives Conversions in Other Channels

September 27, 2022 • Carolyn Nye

Email marketing is highly effective. But it's even better when combined with other marketing vehicles. Here's how email drives sales across the entire purchase journey.
Shipping & Fulfillment
5 Ways to Upgrade to Eco-friendly Ecommerce

September 27, 2022 • Pete Bruckshaw

In 2022, sustainable selling is not just good for the environment. It also drives sales. Here are five steps to go green.
Platforms & Apps
The Rise of the Ecommerce Marketer

September 26, 2022 • Armando Roggio

With new sophisticated tools and platforms, the ecommerce industry has shifted from requiring highly-technical leaders to primarily needing marketers.
Customer Retention
8 Gift Guide Ideas for Frazzled Shoppers

September 25, 2022 • Pamela Hazelton

Finding the perfect gift can be time-consuming and stressful. Merchants can ease the stress by creating gift guides that appeal to a wide range of budgets and personalities.
Customer Service
HelpFlow, a Live Chat Service, Ramps Up

September 23, 2022 • Eric Bandholz

Jon Tucker founded HelpFlow in 2015, providing customer support services to ecommerce brands. He speaks with host Eric Bandholz in this week's podcast episode.
Technical SEO
SEO for Sitelinks

September 22, 2022 • Ann Smarty

Organic sitelinks expand a listing's prominence in search results. But optimizing for sitelinks is frequently unclear. Here's what we know.
Content Marketing
5 Content Marketing Ideas for October 2022

September 20, 2022 • Armando Roggio

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day.
User Experience
3 Questions Every Home Page Should Answer

September 20, 2022 • Barbara Carneiro

Modern consumers are deluged with information. Our brains subconsciously adapt, using three questions to cull out what's important. Websites should address those questions — quickly.
Schools & Resources
13 New Ecommerce Books for Fall 2022

September 19, 2022 • Sig Ueland

Once a quarter we publish a rundown of new books that could help online merchants. This installment includes titles on brand building, international ecommerce, demand creation, and more.