Page 38 – Practical Ecommerce

Category

Photography & Video
On-site Lifestyle Videos Enhance a Brand

November 15, 2022 • Barbara Carneiro

Many sites now stream silent, auto-play videos to communicate their mission and target desired prospects. Here are five compelling examples.
Social Media
15 TikTok Creators for Marketing Inspiration

November 14, 2022 • Sig Ueland

A thriving TikTok presence can engage customers and prospects while having a bit of fun. Here's our list of top creators on the channel.
Customer Retention
A New Voice for Ecommerce Customer Retention

November 14, 2022 • Armando Roggio

Amazon sends customers voice notifications for delivery and order status. Smaller merchants can do the same, increasing engagement and retention.
Inventory
Is Online Marijuana the Next Big Thing?

November 13, 2022 • Jeff Siegel

Sweeping state-based marijuana legalization has created a booming industry. But limitations remain for ecommerce.
Platforms & Apps
Klaviyo Founder: ‘We’re Good at Storing Data’

November 11, 2022 • Eric Bandholz

Andrew Bialecki launched Klaviyo in 2012 as a data repository for other businesses. Then a friend told him about Shopify. Fast forward to 2022 and Klaviyo is a global email-marketing juggernaut.
Technical SEO
SEO: Answer Boxes vs. Featured Snippets

November 10, 2022 • Ann Smarty

Featured snippets are traffic generators. Answer boxes are not. Here's the difference.
Checkout Tactics
Convenience, Savings Drive 2022 Holiday Shoppers

November 9, 2022 • Pamela Hazelton

Amid inflation worries, holiday shoppers in 2022 seek savings combined with convenient experiences. Here are seven ways merchants can meet those needs.
Social Media
Comparing Social Media Scheduling Tools

November 8, 2022 • Samantha Collier

Social media scheduling tools streamline what was once a manual, burdensome task. Selecting a tool depends largely on a user's preferred channels and features.
Platforms & Apps
13 Easy-to-use CRMs

November 8, 2022 • Sig Ueland

A customer relationship management tool can help a business grow and scale at an affordable price. Here is a list of simple CRMs for businesses of all sizes.
Content Marketing
5 Content Marketing Ideas for December 2022

November 7, 2022 • Armando Roggio

This installment of our long-running content ideas series suggests focusing on teaching a skill, end-of-year top 10 lists, lager beer, and more.
Google Ads
Google Ads’ Settings for Max Performance

November 7, 2022 • Matthew Umbro

The setup of accounts and campaigns in Google Ads directly impacts results. We address dos and don'ts for the most critical settings.
Inventory
5 Tips for after-Christmas Promotions

November 6, 2022 • Armando Roggio

The January sales lull can be frightening for merchants. An after-Christmas promotional event can provide a necessary boost.
Business
Frugal Living Suits ‘My Wife Quit’ Founder

November 4, 2022 • Eric Bandholz

Steve Chou is a successful entrepreneur. But quality of life drives many of his business decisions. Frugal living is one component.
SEO
Anatomy of Google’s Organic Search Snippets

November 3, 2022 • Ann Smarty

Google's standard organic snippets have evolved over the years, but three elements remain constant: title, URL, and description. Here's how to optimize them for more clicks.
Platforms & Apps
Ecommerce Product Releases: November 2, 2022

November 2, 2022 • Sig Ueland

Ecommerce merchants enjoy non-stop innovation from vendors and service providers. This installment of “Product Releases” includes updates on pop-up retail, rewards programs, live commerce, and more.
Link Building
The Black Art of Backlink Buying

November 1, 2022 • Armando Roggio

Buying backlinks to improve search engine rankings is a black art. But what if the link has the "sponsored" attribute?
Social Media
13 Excellent BFCM Campaigns, to Inspire

November 1, 2022 • Sig Ueland

Black Friday and Cyber Monday campaigns can promote not just products but also social and environmental initiatives. Here is a list of past campaigns to inspire your marketing efforts this November.
Cross-border Selling
Ecommerce Flourishes in Latin America

October 31, 2022 • Marcia Kaplan

Ecommerce growth in Latin America during the pandemic was among the highest worldwide. Those habits appear to be permanent.
Content Marketing
How to Create an Effective Press Page

October 31, 2022 • Lorrie Thomas Ross

A modern press page helps journalists, shoppers, and search engines. Here are the key components — from a public-relations pro.
Social Media
Is Musk’s Twitter a Marketing Opportunity?

October 30, 2022 • Armando Roggio

Elon Musk's background of innovation and business-building suggests his acquisition of Twitter could be an opportunity for marketers.
Business
Agency Marketer Goes In-house at Range Leather

October 28, 2022 • Eric Bandholz

Tim Aton worked at a marketing agency running high-dollar campaigns for clients. Then a friend who owned a leather-goods company called. Here's Aton's story.
SEO Tools
SEO Tools for Assessing Used Domain Names

October 27, 2022 • Ann Smarty

Buying a second-hand domain name can be risky for SEO. Here are three tools to uncover a domain's history.
SEO Tools
AI-based Content Is the Next SEO Tool

October 25, 2022 • Armando Roggio

Over time, SEO practitioners and content marketers will likely need artificial intelligence to keep up in the organic-search arms race. We explain in this must-read piece.
B2B
My Experience Selling B2B versus B2C

October 25, 2022 • Christopher Dobroth

Contributor Chris Dobroth is a seasoned ecommerce exec, having sold goods to both businesses and consumers. He shares his experiences in this quick-read post.
Social Media
18 Free Courses on Social Media Marketing

October 24, 2022 • Sig Ueland

Marketers have many terrific options for honing their social media skills. Here's a rundown of free courses from Google, Facebook, YouTube, leading universities, and more.
Social Media
Market to Moms on Twitter

October 24, 2022 • Armando Roggio

Twitter is an underutilized ecommerce marketing channel. The opportunities for engaging with mothers are especially strong. Here's our recipe for getting started.
Platforms & Apps
3 Up-and-coming Mobile Shopping Experiences

October 23, 2022 • Armando Roggio

The evolution of smartphone-based shopping continues. Three technologies could soon dominate that experience. We explain.
Business
DTC Holsters Are a Last Line of Defense

October 21, 2022 • Eric Bandholz

Mike Pfeiffer is a web developer turned YouTube entrepreneur. In 2015, he made a firearms holster at home for his own use. Then he mentioned it on his videos. Here's his story.
SEO Tools
3 Tools to Build, Validate Schema Markup

October 20, 2022 • Ann Smarty

Structured data markup from Schema.org is the de-facto industry standard — and increasingly important to Google. Here are tools for implementing, testing, and improving.
Social Media
20 Top Social Media Networks of 2022

October 18, 2022 • Sig Ueland

Building a brand and connecting with target audiences is possible largely through social media. Here is a list of the top social platforms in 2022.