Page 37 – Practical Ecommerce

Category

Social Media
Using WhatsApp for Ecommerce

December 13, 2022 • Samantha Collier

WhatsApp offers ecommerce merchants an excellent engagement and sales channel. Here's how to get started.
Design & Dev Tools
20 Free Web Design Tools from Fall 2022

December 12, 2022 • Sig Ueland

Here is a list of new web tools and design elements that could help merchants. There are color gradients, security tools, text-to-image generators, and more.
Amazon & Marketplaces
Amazon’s ‘Customers ask Alexa’ Is a Marketing Opportunity

December 12, 2022 • Armando Roggio

Amazon's new "Customers ask Alexa" could be a marketing opportunity for brands and retailers. Here's how to get started.
Customer Retention
How to Turn Holiday Returns into Sales

December 11, 2022 • Pamela Hazelton

Consumers who seek to return holiday gifts are an opportunity for engagement, acquisition, and long-term revenue.
Business
Founder’s Gut Health Inspires Poppi, a Soda

December 9, 2022 • Eric Bandholz

Persistent stomach pain prompted Allison Ellsworth to formulate a prebiotic soda, which she named Poppi. That was in 2018. It's now among the fastest-growing beverage brands in the U.S.
SEO Tools
3 Tools to Identify SEO Competitors

December 8, 2022 • Ann Smarty

Identifying competitors for organic search rankings is more difficult than it appears, potentially involving thousands of keywords and a slew of domains.
Staffing
Q&A: Executive Recruiter on State of Ecommerce Employment

December 7, 2022 • Kerry Murdock

The news of layoffs at Amazon, Shopify, and other ecommerce companies has caused much industry angst. We asked Harry Joiner, a longtime ecommerce recruiter, for his perspective.
Inventory
Is Selling Marijuana and Alcohol Online Worth It?

December 6, 2022 • Jeff Siegel

Selling alcohol and marijuana online in the U.S. is subject to a slew of state and federal laws, especially when shipping across state borders. We explain.
Content Marketing
5 Content Marketing Ideas for January 2023

December 6, 2022 • Armando Roggio

This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class.
Schools & Resources
11 New Business Books for 2023

December 5, 2022 • Sig Ueland

This curated list of books that could help merchants include titles on growing a business, transforming a brand, influencing an audience, and more.
Email & Text Marketing
How to Design Emails for Dark Mode

December 5, 2022 • Carlos Vega

The dark mode feature has become increasingly popular on the web and mobile devices. Ensuring emails render in dark mode is essential for successful marketing.
Platforms & Apps
Ecommerce Product Releases: December 4, 2022

December 4, 2022 • Sig Ueland

This installment of our twice-monthly rundown of new services to help merchants includes updates on product recommendations, artificial intelligence, drop shipping, cryptocurrencies, and more.
Business
Chaiz Aims to Disrupt Car Warranty Biz

December 2, 2022 • Eric Bandholz

Extended auto repair warranties are expensive and inefficient according to Ryan Hartman, chief marketing officer of Chaiz, a startup price comparison marketplace.
Business
Sales Report 2022: Thanksgiving, Black Friday, Cyber Monday

December 1, 2022 • Marcia Kaplan

U.S. consumers spent freely this year during the traditional five-day holiday shopping kickoff. We look at the numbers in this our eighth annual Cyber Week sales analysis.
On-page SEO
SEO and Out-of-stock Product Pages

November 30, 2022 • Ann Smarty

Product pages for out-of-stock items retain backlinks and organic traffic. But they frustrate and alienate shoppers. That's the dilemma.
Social Media
Social Media Platform Updates for November 2022

November 29, 2022 • Samantha Collier

Here are the latest feature updates from leading social media platforms — Twitter, Instagram, Facebook, TikTok, and more.
Social Media
Open Graph Images and Why They Matter

November 29, 2022 • Barbara Carneiro

When users share a URL on social media, the pop-up image is part of the Open Graph protocol. We explain its purpose and importance to merchants.
Social Media
18 Alternatives to Twitter

November 28, 2022 • Sig Ueland

Elon Musk's recent changes to Twitter are causing many users to abandon the app. Here is a list of platforms merchants might explore for future marketing.
Fraud Prevention
How SPF, DKIM, DMARC Drive Email Delivery, Security

November 28, 2022 • Armando Roggio

There's no shortage of crooks looking to impersonate an authentic email sender. These three authentication tools prevent that from happening while improving deliverability.
Checkout Tactics
10 Last-minute Holiday Revenue Boosters

November 27, 2022 • Pamela Hazelton

Plenty of late-season marketing and selling tactics can boost holiday ecommerce revenue. Here are 10 of them.
Business
Winc CMO on Complexities of Online Wine Sales

November 25, 2022 • Eric Bandholz

Jai Dolwani is chief marketing officer of Winc, a publicly-traded wine membership club. Selling alcohol online in the U.S. is challenging owing to 1920s-era laws on distribution and marketing.
On-page SEO
How to Fix Orphan Pages for SEO

November 24, 2022 • Ann Smarty

Pages with no internal backlinks can harm overall organic search rankings. Here's how to discover, analyze, and fix orphan and near-orphan pages.
Technical SEO
How to Create and Manage 301 Redirects with Shopify

November 23, 2022 • Armando Roggio

Redirecting one URL to another is a common web-management task. Changing platforms, for example, typically involves redirects. Here's how to manage redirects in Shopify.
Social Media
28 Instagram Tools for Ecommerce Marketing

November 22, 2022 • Sig Ueland

Instagram is a proven engagement and revenue generator for ecommerce. These 28 tools — free and premium — streamline creating, posting, monitoring, and more.
Cross-border Selling
Turmoil for Chinese Ecommerce and Tech Companies

November 22, 2022 • Marcia Kaplan

China's federal government is exerting increasing control over tech companies, including ecommerce. That, combined with a slowing economy, creates uncertainty.
Content Marketing
How to Write a Tutorial to Attract Customers

November 21, 2022 • Armando Roggio

Tutorials are a vital component of content marketing and a way to provide value to your target audience. Here are the fundamentals of creating them.
Shipping & Fulfillment
5 Steps to Sustainable Shipping

November 20, 2022 • Pete Bruckshaw

The rise of ecommerce and the corresponding growth of delivery vehicles results in much more carbon emissions. Here are five tips for implementing sustainable practices.
Business
Investment Banker Shifts to Male Sexual Wellness

November 18, 2022 • Eric Bandholz

Jordan Elist launched Mate, a provider of male sexual wellness supplements, in 2020. "I’m the son of a urologist. I grew up learning about men’s sexual health," he says.
On-page SEO
SEO and Interstitials

November 17, 2022 • Ann Smarty

Popups on a website drive email signups and revenue. They can also disrupt users' experiences, running afoul of Google's ranking algorithms.
Platforms & Apps
Ecommerce Product Releases: November 15, 2022

November 15, 2022 • Sig Ueland

This installment of our twice-monthly rundown includes updates on social commerce, visual search, product tagging, last-mile delivery, and more.