Page 36 – Practical Ecommerce

Category

Platforms & Apps
Ecommerce Product Releases: January 16, 2023

January 16, 2023 • Sig Ueland

This installment of our long-running series includes updates on no-code page builders, Amazon collaborations, AI-powered shipping, and more.
Staffing
Does Your Business Need an AI Operator?

January 15, 2023 • Armando Roggio

Selecting artificial intelligence tools is one thing, but using them is another. It takes skill and training. Dedicated "AI operators" could be the answer.
Staffing
Entrepreneurs Are Arsonists, Says Business Coach

January 13, 2023 • Eric Bandholz

According to Tim Conley, a business coach, most founders prefer putting out fires in their businesses and neglect long-term strategy. If there are no fires, they often set them.
Link Building
SEO: Can Google Crawl Your Links?

January 12, 2023 • Ann Smarty

Links remain a key ranking factor for Google. But not all links are accessible. Here's how to confirm whether Google can crawl links on your site.
Customer Retention
First Steps to Sustainable Ecommerce

January 10, 2023 • Pamela Hazelton

Shifting to sustainable business practices can seem overwhelming. Here are simple, elementary steps for getting started.
Customer Service
8 Customer Service Channels for Ecommerce

January 10, 2023 • Samantha Collier

Online customer service ranges from live agents to static FAQs. Here are eight common customer service options with pros and cons of each.
Typography & Fonts
20 New Free Commercial Fonts for 2023

January 9, 2023 • Sig Ueland

We periodically profile new, compelling fonts to enhance the design of an ecommerce site. Here's the latest installment.
Content Marketing
5 Content Marketing Ideas for February 2023

January 9, 2023 • Armando Roggio

Our monthly content-ideas article is a long-running series to help merchants attract prospects. This month's ideas include Groundhog Day, Black History Month, more.
Finance
Cryptocurrencies and SPACs Implode

January 8, 2023 • Marcia Kaplan

In 2022, the value of cryptocurrencies and special purpose acquisition companies dramatically declined. Here's our analysis.
Amazon & Marketplaces
End-of-year Reflection and 2023 Forecast

January 6, 2023 • Eric Bandholz

Beardbrand founder Eric Bandholz, the host of the "Ecommerce Conversations" podcast, reflects on his company's performance in 2022 and beyond.
Technical SEO
SEO: How to Index a Page in Google

January 5, 2023 • Ann Smarty

Adding web pages to its index is Google's first step in evaluating rankings. Here's how to ensure indexation and speed it up when necessary.
Email & Text Marketing
Boost Email Marketing Results with BIMI

January 4, 2023 • Armando Roggio

The BIMI specification allows marketers to display their logo next to email messages in recipients' inboxes. The practice drives opens and clicks and increases brand recall.
Shipping & Fulfillment
Tips for Sustainable Last-mile Deliveries

January 3, 2023 • Pete Bruckshaw

The "last mile" of ecommerce delivery typically produces the most emissions per package. Here are five ways merchants can help.
Schools & Resources
A Practical Guide to Starting an Ecommerce Business

January 2, 2023 • Armando Roggio

Starting an ecommerce business can be the first step in a rewarding career. But it's not easy. This guide by Senior Contributor Armando Roggio, a 20-year ecommerce veteran, is realistic and thus enormously helpful.
Customer Retention
Master Customer Retention in 2023

January 1, 2023 • Pamela Hazelton

Retaining customers is the key to long-term ecommerce success. Here are pointers to increase your company's retention rate in 2023 and beyond.
Customer Retention
Amid a Cash Crunch, OneBlade Retrenches

December 30, 2022 • Eric Bandholz

COO Charles Pyles implemented forced economizing when the company's sole investor couldn't inject additional funds. He shares his story in this week's "Ecommerce Conversations."
Business
2022 Top 25: Our Most Popular Posts of the Year

December 29, 2022 • Kerry Murdock

We published roughly 500 articles in 2022. Here are the 25 with the most page views.
Schools & Resources
Our Favorite Books of 2022

December 28, 2022 • PEC Staff

Contributors to Practical Ecommerce are experts in their respective fields and seasoned writers and thinkers. We asked them for notable books they read in 2022. Here are their responses.
Typography & Fonts
4 Ways Fonts Enhance an Ecommerce Brand

December 27, 2022 • Barbara Carneiro

The right font on an ecommerce website enhances the brand's mission. Here are four ecommerce examples of typography done well.
Social Media
12 Outstanding Marketing Campaigns from 2022

December 26, 2022 • Sig Ueland

This year's list of memorable marketing campaigns includes iconic products, menu hacks, leveraged partnerships, and more.
Customer Retention
PetPlate Exec on Selling ‘Human-grade’ Dog Food

December 23, 2022 • Eric Bandholz

PetPlate makes and sells dog food via subscriptions, having launched in 2016. The company's in-house advertising exec describes acquisition tactics and more.
SEO Tools
How to Use Web Crawlers for SEO

December 22, 2022 • Ann Smarty

Web crawler tools are essential for search engine optimization, but the info they provide can be overwhelming. Here's how to prioritize and cut through the clutter.
SEO
Q&A: Barry Schwartz, Publisher of Search Engine Roundtable

December 21, 2022 • Kerry Murdock

Barry Schwartz is a pioneering tech publisher, journalist, and search engine authority. He just celebrated his 19-year anniversary with Search Engine Roundtable, having launched the site in 2003.
Amazon & Marketplaces
Amid FBA Fee Hikes, Sellers Consider Alternatives

December 20, 2022 • Marcia Kaplan

Rising fees strain FBA sellers — forcing some to raise the price of goods and others to pursue alternative sales channels. Contributor Marcia Kaplan takes a closer look.
Marketing & Advertising
A Gathering Storm for Digital Ad Tracking?

December 19, 2022 • Armando Roggio

The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the "first-party data arms race"
Platforms & Apps
Ecommerce Product Releases: December 18, 2022

December 18, 2022 • Sig Ueland

This installment of our twice-monthly “Product Releases” series includes updates on WooCommerce, consolidated returns, B2B payments, shipping, and more.
Influencers & Affiliates
Homes Smell Better with Pura

December 16, 2022 • Eric Bandholz

Pura makes and sells smart fragrance diffusers controlled via a phone app. Launched in 2015, the company has scaled to 180 employees. CMO Daniel Lacey tells the story.
Link Building
How to Find an Author’s Email for Link-building

December 15, 2022 • Ann Smarty

Backlinks remain a key organic search ranking factor in Google. But obtaining those links is hard work. It starts with author outreach.
Finance
Quiet Light Founder on State of Ecommerce M&A

December 14, 2022 • Kerry Murdock

Coming off a historically robust 2021, ecommerce mergers and acquisitions had to cool, but by how much? For insights, we turned to Mark Daoust, a pioneering business broker.
Google Ads
What to Expect from Google Ads in 2023

December 13, 2022 • Matthew Umbro

Based on popularity in 2022 and trends in the past few years, we can anticipate Google Ads' focus in 2023. Here are four likely themes.