Page 35 – Practical Ecommerce

Category

Customer Service
6 Customer Service Examples from Online Retailers

February 13, 2023 • Samantha Collier

Changing consumer expectations and advances in technology provide merchants the opportunity to test customer support options. Many reduce costs while improving shoppers' experiences.
Social Media
16 LinkedIn Groups for Entrepreneurs

February 13, 2023 • Sig Ueland

LinkedIn hosts a whopping 2.4 million groups. Entrepreneurs have many to choose from for advice, networking, support, and more.
SEO Tools
AI Won’t Kill SEO, but Plan Anyway

February 12, 2023 • Armando Roggio

AI-driven search is coming. Despite rampant speculation, it will not doom organic search traffic. It may even be an opportunity.
Content Marketing
6 Daily Videos Drive DTC Sword Seller

February 9, 2023 • Eric Bandholz

Mini Katana is a direct-to-consumer seller of Samurai-themed letter openers, swords, and related accessories. Just two years old, the business produces a whopping six videos every day. That's 3,000 videos to date.
Social Media
8 TikTok Content Ideas for Merchants

February 9, 2023 • Samantha Collier

TikTok is much more than teens and dance videos. Users represent seemingly every demographic and interest. It's an opportunity for merchants and brands to connect with their audiences.
On-page SEO
SEO: Canonical Tags Dos and Don’ts

February 8, 2023 • Ann Smarty

Canonical tags can help Google, Bing, and other search engines resolve duplicate content conflicts. But the tag is only a hint, and search engines may ignore it. Here's our guide for using canonicals.
Photography & Video
Getting Started with Live-stream Selling

February 7, 2023 • Pamela Hazelton

Live-stream selling builds community, generates sales, lowers support requests, and reduces returns. It's coming to the U.S. and Europe — in a big way.
Platforms & Apps
4 Ecommerce Growth Levers

February 7, 2023 • Armando Roggio

Ecommerce success depends on compelling products that consumers want to buy. Beyond that are critical foundational levers — technology, people, content, and money.
Platforms & Apps
15 Group Messaging Mobile Apps

February 6, 2023 • Sig Ueland

The rise of remote employees requires specialized tools for team collaboration and communication. Here are 15 of those tools in our all-new update of a popular resource.
Email & Text Marketing
Email Marketing Is Like Dating

February 6, 2023 • Carlos Vega

First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical.
Content Marketing
5 Content Marketing Ideas for March 2023

February 5, 2023 • Armando Roggio

Content opportunities in March extend beyond St. Patrick's Day. Observances throughout the month address nutrition, vintage goods, sleeping, water, and the weather.
Business
Maker of Apple Watch Bands Looks to Diversify

February 3, 2023 • Eric Bandholz

Braxton Manley launched Braxley Bands in 2017 from a college project. He's now selling internationally and looking to diversify his product line.
On-page SEO
Readability for SEO: Myths and Reality

February 2, 2023 • Ann Smarty

A metric for the readability of an article is imprecise and often inaccurate. And there's no evidence that readability is a direct Google ranking factor.
Platforms & Apps
Ecommerce Product Releases: February 1, 2023

February 1, 2023 • Sig Ueland

This installment of our long-running series includes new services for digital wallets, in-video search, shipping, SEO, headless development, omnichannel fulfillment, and more.
Inventory
Disclosure Rules for Alcohol, Cannabis Sales

February 1, 2023 • Jeff Siegel

Online sellers of alcohol and marijuana face a slew of disclosure requirements, such as permissible age, allowable products, shipping restrictions, and more.
Platforms & Apps
13 AI Chatbots for Business

January 31, 2023 • Sig Ueland

ChatGPT demonstrates the stunning benefits of artificial intelligence. Many other providers offer impressive AI-driven tools for customer service, process automation, and more. Here are 13 of them.
Inventory
The 5 R’s of Merchandising (for Ecommerce)

January 30, 2023 • Armando Roggio

A 100-year-old merchandising concept applies to modern-day ecommerce retailers — the right people, right product, right quantity, right price, right time.
Analytics & Data
2022 Holiday Shopping Wrap-up

January 30, 2023 • Marcia Kaplan

U.S. holiday 2022 ecommerce sales were slightly higher than 2021 — confounding skeptics who predicted a decline — and comprised 21.6% of total retail spend.
Conversion
How ChatGPT Drives Ecommerce Conversions

January 29, 2023 • Pamela Hazelton

ChatGPT can suggest bullet points, email subject lines, A/B tests, product recommendations, FAQs, and more. The suggestions aren't perfect but definitely helpful.
Business
Ridge Wallet CEO Aims for $1 Billion Exit

January 27, 2023 • Eric Bandholz

Sean Frank addresses the overall state of ecommerce in 2022, the perils of excessive debt, and his goal of selling the company within three years.
SEO Tools
5 Ways to Use ChatGPT for SEO

January 26, 2023 • Ann Smarty

Google thus far disallows AI-generated content in its index. But the SEO benefit of ChatGPT and similar tools is increased productivity, not producing entire articles.
Design & Dev Tools
21 Productivity Tools for 2023

January 24, 2023 • Sig Ueland

Staying organized and productive has never been easier. Innovative apps help manage time, collaboration, workflows, projects, and more. Many offer free versions for individuals.
Social Media
Is BeReal for Real?

January 23, 2023 • Samantha Collier

BeReal users post instant, immediate photos of their daily activities. The site has scaled to 73 million monthly users. But what's the revenue model?
User Experience
Simple Steps to Mobile-first Web Design

January 23, 2023 • Barbara Carneiro

For too long mobile websites have been scaled-down desktop versions. The result is often an awkward user experience. Mobile-first design reflects the reality of today's consumer.
Inventory
3 Flaws of Cost-plus Pricing

January 22, 2023 • Armando Roggio

Cost-plus pricing on the surface seems straightforward. But then market forces intervene.
Design & Dev Tools
Shopify App Developer Takes on Coupon Leaks

January 20, 2023 • Eric Bandholz

Dennis Hegstad's latest Shopify app is called Vigilance. It monitors and blocks unwanted coupon code injections at checkout, saving merchants big bucks.
SEO Tools
Using Google Cache for SEO

January 19, 2023 • Ann Smarty

Google cache is a repository of billions of archived web pages. Analyzing a page's cache version can help optimize it for organic rankings. Here's how.
Google Ads
Google Ads Q&A: Budget, Keywords, Search Network

January 18, 2023 • Matthew Umbro

Contributor Matt Umbro, a pay-per-click pro, responds to questions from Google Ads advertisers, addressing campaign budgets, keyword limits, Search Network tactics, growth, and more.
Content Marketing
15 Press Release Distribution Services

January 17, 2023 • Sig Ueland

Spreading the word on product launches, updates, and collaborations is difficult. Press releases can help, especially when distributed to targeted media outlets.
Payments
Trouble Brewing for Buy Now, Pay Later Providers

January 17, 2023 • Marcia Kaplan

Consumers love buy now, pay later programs. But after rapid growth, the industry is staggering under rising interest rates, delinquent borrowers, and overexpansion.