Page 34 – Practical Ecommerce

Category

Platforms & Apps
Ecommerce Product Releases: March 15, 2023

March 15, 2023 • Sig Ueland

This installment includes updates on drop shipping, returns management, one-click insurance, upsell and cross-sell solutions, customer video chats, payment tools, and more.
Email & Text Marketing
Study: Klaviyo, Text Messaging Drive DTC Ecommerce

March 14, 2023 • Armando Roggio

We researched how 50 direct-to-consumer ecommerce brands deploy email marketing. Most used Klaviyo and most solicited mobile phone numbers.
SEO Tools
3 Tools to Create SEO Content Briefs

March 14, 2023 • Ann Smarty

SEO content briefs can ensure an article is helpful to humans and optimized for search engines. Here are key elements of a brief and tools to help create it.
Social Media
18 Social Media Management Tools for 2023

March 13, 2023 • Sig Ueland

There's no shortage of sophisticated and affordable social media management tools. Our all-new update is a rundown of leading providers — describing features, integrated platforms, and more.
Marketing & Advertising
Unsure of Brand Ads? Just Do It

March 12, 2023 • Armando Roggio

In a data-driven, pay-per-click age, brand advertising is seemingly a lost art. But it's arguably the most important type of promotion. Ask Nike.
Amazon & Marketplaces
Amazon Consultant on Competition, Black-hat Sellers

March 10, 2023 • Eric Bandholz

Amazon's marketplace in 2023 is crazy competitive. Ken Freeman, a former Amazon seller turned consultant, loves the challenge.
SEO Tools
ChatGPT for SEO Content

March 9, 2023 • Ann Smarty

ChatGPT can kick out endless content. Should search engine optimizers use it?
Influencers & Affiliates
The Rise of De-influencers

March 8, 2023 • Samantha Collier

De-influencers address consumers' desire for authenticity and transparency. It's the anecdote to over-the-top marketing pitches.
Google Ads
Google Ads Improves Automated Assets, Acquisition, More

March 7, 2023 • Matthew Umbro

Recent changes to Google Ads enhance flexibility and streamline navigation. Improvements address automatically created assets, customer acquisition, and interface design.
Customer Retention
Digital Downloads Boost Sales and Loyalty

March 7, 2023 • Pamela Hazelton

Digital goods such as tutorials, instructions, and courses add value to the sale of physical products. When sold separately, digital downloads boost revenue and expand global reach.
Design & Dev Tools
A Web Designer’s Tech Stack

March 6, 2023 • Barbara Carneiro

A web designer's tools facilitate project management, internal dialog, and close communication with clients. The actual design is often the easy part.
Content Marketing
20 WordPress Plugins to Manage a Blog

March 6, 2023 • Sig Ueland

An active blog can attract, convert, and retain ecommerce customers. Here's our all-new update of WordPress blog tools to make the job easier and more effective.
Content Marketing
5 Content Marketing Ideas for April 2023

March 5, 2023 • Armando Roggio

Since 2014 we've published a monthly series of content marketing ideas. This installment focuses on articles and videos with April-holiday themes.
Business
Concealed Gun Safe Maker Seeks New Markets

March 3, 2023 • Eric Bandholz

Tony Smith acquired TimberVaults, a direct-to-consumer seller of concealed gun safes, for the expansion opportunities, such as hidden storage of jewelry and documents.
Finance
Actually, Ecommerce Excelled in 2022

March 2, 2023 • Marcia Kaplan

Ecommerce sales in the U.S. and worldwide posted strong growth in 2022, despite headlines to the contrary. Global ecommerce retail sales grew by nearly 10% and reached a record 19.7% of total retail.
Platforms & Apps
Ecommerce Product Releases: March 1, 2023

March 1, 2023 • Sig Ueland

This installment of our twice-monthly rundown includes updates on shipping, domains, website builders, chatbots, analytics, grocery tools, and more.
Influencers & Affiliates
How Affiliates Address Google’s Product Review Updates

February 27, 2023 • Ann Smarty

Affiliates sometimes post less-than-helpful reviews of the products they're promoting to garner organic search traffic. Google is cracking down.
Platforms & Apps
11 Podcast Platforms to Host, Distribute, Monetize

February 27, 2023 • Sig Ueland

By 2024 500 million folks worldwide will listen to podcasts annually. Here are 11 comprehensive platforms to host your episode files, distribute them across the internet, and monetize them with ads, donations, and subscriptions.
Keyword Research
AI Chat and Keyword Research

February 26, 2023 • Armando Roggio

ChatGPT, Jasper, and other AI-powered tools are handy idea generators for SEO keywords, including query intent, entities, search volume, and more.
Business
Profit from Paid Acquisition Key for Ecom Owner

February 24, 2023 • Eric Bandholz

Zack Stuck acquires and launches ecommerce companies. His top rule? Customers acquired from paid campaigns must be immediately profitable.
Social Media
Is Reddit Open for Business?

February 23, 2023 • Samantha Collier

The new "Reddit for Business" ad offerings can help merchants reach target audiences. But beware: Reddit is not for the fainted-hearted.
Keyword Research
SEO: 3 Tools to Find Related Keywords

February 22, 2023 • Ann Smarty

Google has long relied on semantic search — producing results based on the intent of the query. Optimizing content for many intent-based keywords can improve rankings.
Design & Dev Tools
20 Free Ecommerce Icon Sets

February 21, 2023 • Sig Ueland

Professional icons can engage shoppers and assist in navigation, checkout, and more. Here's our all-new update of ecommerce icons for most every need.
Customer Retention
9 Ways to Grow Repeat Buyers

February 21, 2023 • Pamela Hazelton

Repeat customers are the lifeblood of successful ecommerce stores. Here are helpful tips for encouraging buyers for the long term.
Technical SEO
How to Optimize for AI ‘Answer Engines’

February 20, 2023 • Armando Roggio

The merging of AI-driven chat into traditional search engines could transform organic results, producing relatively few answers to queries rather than an extended list of URLs.
Inventory
Can Fast Fashion Ever Be Sustainable?

February 19, 2023 • Marcia Kaplan

Inexpensive polyester-based garments are quick to make and quicker to dispose. The environmental impact is devastating.
Business
The Rolex of Nutritional Supplements

February 17, 2023 • Eric Bandholz

Mike Tecku sold his successful Amazon stores, retired, and became bored. His latest venture is Momentum, a maker of nutritional shakes, which he calls "the Rolex of supplements."
SEO Tools
Tools to Create, Optimize Meta Descriptions

February 16, 2023 • Ann Smarty

Meta descriptions do not influence organic rankings. But the descriptions appear in search snippets more often than not and thus impact clicks on organic listings.
Platforms & Apps
Ecommerce Product Releases: February 15, 2023

February 14, 2023 • Sig Ueland

This installment of our twice-monthly series includes updates live video commerce, shipping services, social commerce, and more.
Google Ads
Updates to Performance Max Improve Transparency

February 14, 2023 • Matthew Umbro

Google's Performance Max campaigns run on auto-pilot, allowing little control or transparency to advertisers. With three recent updates, that grip is loosening a bit.