Page 33 – Practical Ecommerce

Category

Influencers & Affiliates
Pro Boxer Pivots to CBD Wellness

April 14, 2023 • Eric Bandholz

Mike Lee was once a 12-0 professional boxer who fought for a world title. Then anxiety and injuries took a toll. Soul, his CBD brand, is the result.
Customer Service
Can ChatGPT Improve Customer Service?

April 13, 2023 • Marcia Kaplan

Cost cuts and employee turnover have taken a toll on customer service. Are conversational AI tools the answer?
Product Pages
How to Optimize Full-funnel Product Pages

April 12, 2023 • Armando Roggio

Today's product detail pages engage and convert all shoppers — new or returning. Here's how.
Local Business
13 Pop-up Shops from Brands, for Inspiration

April 11, 2023 • Sig Ueland

Pop-up shops offer online brands the opportunity to engage with consumers, solicit feedback, and test new products and services.
Keyword Research
Yes, SEO Keywords Remain Important

April 11, 2023 • Ann Smarty

Keywords are still important for search engine optimization despite the rise of semantic-based rankings.
Email & Text Marketing
‘Sniper Links’ Boost Email Subscriptions

April 10, 2023 • Armando Roggio

So-called "sniper links" appear instantly after submitting an email signup form and connect directly to the subscriber's email client.
Google Ads
Using Google Ads for Full-funnel Marketing

April 9, 2023 • Matthew Umbro

Full-funnel marketing introduces prospects to a brand and ultimately converts them to customers. Here's how to do it using Google Ads.
Content Marketing
Humor Lures Customers for Balls.co

April 7, 2023 • Eric Bandholz

Kevin Williams is a no-nonsense investor who ended up owning and running a seller of grooming supplies for male private parts. Here's his story.
Social Media
Can Mastodon Help Merchants?

April 6, 2023 • Samantha Collier

Mastodon's userbase is tiny compared to Twitter's. But its features are compelling and worth testing.
Customer Retention
How Private-label Goods Spur Online Retail

April 5, 2023 • Pamela Hazelton

Private-label accessories are an affordable option for even smaller retailers. Shoppers love the convenience; merchants value the revenue.
Technical SEO
SEO for Domain Clustering Is Risky

April 4, 2023 • Ann Smarty

Despite announcing otherwise, Google still occasionally clusters two or more URLs from a single site in search results. But optimizing for such clusters poses risks.
Design & Dev Tools
15 Free Themes for WooCommerce

April 4, 2023 • Sig Ueland

WooCommerce is flexible, powerful, and free, with many plugins and themes to enhance and improve it.
Inventory
Rising Costs Prompt New Return Policies

April 3, 2023 • Marcia Kaplan

The era of free returns, unlimited returns, and returnless refunds has been enormously expensive to most merchants.
Platforms & Apps
Ecommerce Product Releases: April 3, 2023

April 3, 2023 • Sig Ueland

This installment of our twice-monthly rundown includes updates on social commerce, artificial intelligence, augmented reality, buy-now-pay-later, product analytics, digital file storage, and more.
Content Marketing
5 Content Marketing Ideas for May 2023

April 2, 2023 • Armando Roggio

This installment of our long-running series includes content ideas addressing Mother's Day, recommendations, fitness, King Charles, and money-saving tips.
Inventory
T-shirt Seller on Licensing, Drop-shipping, More

March 31, 2023 • Eric Bandholz

Kevin Stecko launched 80sTees.com in 2000 selling t-shirts imprinted with pop-culture items. Fast forward to 2023, and the site has 120,000 SKUs.
Payments
Apple Pay Later Could Upend BNPL Space

March 30, 2023 • Armando Roggio

Apple Pay Later is poised to capture serious market share in the buy now, pay later space. Merchants could benefit.
Typography & Fonts
The Right Font Drives Conversions

March 29, 2023 • Barbara Carneiro

Fonts connect a brand with its audience, enhance the user experience, and drive conversions. Here are six ecommerce examples.
SEO Tools
7 ChatGPT Browser Extensions for SEO

March 28, 2023 • Ann Smarty

Innovative browser extensions can supercharge ChatGPT output. Here are seven for search engine optimization.
Schools & Resources
12 New Ecommerce Books for Spring 2023

March 27, 2023 • Sig Ueland

Every quarter we publish a rundown of new books that could help ecommerce merchants. This installment includes titles on strategy, branding, B2B, storytelling, and more.
Customer Retention
Vehicle Subscriptions Gaining Traction

March 26, 2023 • Armando Roggio

The future of automotive retail will be digital and direct-to-consumer, per McKinsey & Company. Will that include subscribing online to a vehicle?
Google Ads
Amid Headwinds, SpyGuy Doubles Down

March 24, 2023 • Eric Bandholz

Allen Walton has overcome a Google Ads ban, rising competition, personal setbacks, and more.
Customer Retention
Revenue Boosters in a Rough Economy

March 23, 2023 • Pamela Hazelton

The post-pandemic hangover and an uneven economy can create ecommerce uncertainties. Here are six pointers to boost online revenue.
Content Marketing
21 AI Tools for Marketers

March 22, 2023 • Samantha Collier

Marketers enjoy an ever-expanding choice of artificial intelligence-driven tools to optimize ad performance, generate content, enhance images, monitor competitors, and more.
On-page SEO
HowTo Schema: Guidelines, Tools, Tips

March 21, 2023 • Ann Smarty

HowTo Schema on instructional web pages can generate rich snippets in organic search results, elevating visibility and click-throughs.
Marketing & Advertising
Retail Media Should be Data Thrifty

March 20, 2023 • Armando Roggio

The continued growth of advertising on retail websites and marketplaces depends on how those platforms collect and use data. Will they choose frugality or gluttony?
Design & Dev Tools
20 Free Web Design Tools from Winter 2023

March 20, 2023 • Sig Ueland

Here's our quarterly rundown of handy tools, apps, and fonts for merchants. This installment includes free image generators, no-code builders, mockups, and more.
Finance
Hubris Upended Silicon Valley Bank

March 19, 2023 • Marcia Kaplan

The demise of Silicon Valley Bank was the culmination of balance sheet mismanagement, aggressive expansion, and reliance on a relatively small number of customers.
Content Marketing
CopySmiths Founder on AI Writing Tools

March 17, 2023 • Eric Bandholz

Katrina McKinnon was once wary of artificial intelligence-powered writing tools. Now she embraces them. She sees a coming sea change, with many opportunities for storytellers.
Email & Text Marketing
AI for Email Marketing

March 16, 2023 • Carlos Vega

Artificial intelligence can streamline an email marketing program. But it's the human element that drives performance.