Page 32 – Practical Ecommerce

Category

Amazon & Marketplaces
Amazon Anywhere Pushes Marketplace into Games, Apps

May 15, 2023 • Armando Roggio

Amazon Anywhere brings sales of physical products to apps and games. The concept isn't new, but the move by an industry leader likely has a widespread impact.
Inventory
Mixed Success for Private Label Brands

May 15, 2023 • Marcia Kaplan

In-house retail brands are typically less expensive and experience robust sales in inflationary periods. But not every initiative is successful.
Business
Influencers, Community Drive Batting Glove Maker

May 12, 2023 • Eric Bandholz

Bruce Bolt is a family-owned business in Austin, Texas, that makes and sells baseball batting gloves — for little leaguers to MLB pros.
Keyword Research
Analyzing Bing’s Keyword Research Tool

May 11, 2023 • Ann Smarty

Bing Webmaster Tools contains a helpful and free keyword research section. We take a look.
Social Media
11 New Social Networks for 2023

May 10, 2023 • Sig Ueland

Decentralized, Mastodon-like apps are proliferating. Here are 11 new ones we're keeping an eye on.
Content Marketing
My Test of 10 AI Content Detectors

May 9, 2023 • Ann Smarty

We generated text from ChatGPT and pasted it into 10 detection tools. Here are the results.
Social Media
Free Social Media Learning Resources

May 8, 2023 • Samantha Collier

Keeping up with social media changes can be daunting. Fortunately, most of those platforms offer free learning. Here are eight of them.
Product Pages
11 Product Labels for Max Conversions

May 8, 2023 • Pamela Hazelton

Paraphrasing technical product details into easy-to-understand labels drives ecommerce conversions. Here's how, with examples.
Content Marketing
5 Content Marketing Ideas for June 2023

May 7, 2023 • Armando Roggio

Merchants have many good choices for content topics in June, including strawberries, summertime activities, splurging, and, yes, Father's Day.
Shipping & Fulfillment
Fulfill.com Is a Marketplace of 3PLs

May 5, 2023 • Eric Bandholz

In 2019 Joe Spisak's ecommerce company had gone through three fulfillment companies in 18 months. With Fulfill.com, he aims to ease the difficulty of selecting providers.
Google Ads
How ChatGPT Complements Google Ads

May 4, 2023 • Matthew Umbro

Setting up pay-per-click campaigns is often laborious and time-consuming. Here's how AI can help with campaign structure, keyword selection, ad copy, audiences, and more.
SEO Tools
How to Submit a Site, Location, Products to Google and Bing

May 3, 2023 • Ann Smarty

Certainly Google and Bing can find a web page on their own. But submitting sitemaps can expedite indexing. And product listings require submitting from merchants.
Photography & Video
4 AI Generators for Images, Videos, Presentations, Voice

May 2, 2023 • Ann Smarty

Artificial-intelligence-driven tools can create stunning visuals and audio, streamlining many marketing tasks.
Schools & Resources
19 Free Web Design Courses: UX, Graphics, Code, More

May 1, 2023 • Sig Ueland

There's no shortage of free resources to learn techniques for layout, images, typography, composition, color, and much more, including the code to implement it.
Marketing & Advertising
Demand-side Platforms Automate Ecommerce Ads

May 1, 2023 • Armando Roggio

Demand-side platforms enable merchants to scale advertising across multiple media types. It's an option for advertising on Google and Meta.
Customer Retention
Post-Covid Shoppers Are Omnichannel

April 30, 2023 • Marcia Kaplan

Consumers are returning to in-store shopping — after they research online and while they compare competitive prices on-premises.
Business
Entrepreneur Left Google to Launch Ballsy

April 28, 2023 • Eric Bandholz

Adam Hendle had a dream job with Google. Then he had an idea for a men's hygiene brand.
SEO Tools
3 Tools to Research Competitors’ Backlinks

April 27, 2023 • Ann Smarty

Google, Bing, and other search engines continue to rely on the quality and quantity of backlinks for organic rankings. Analyzing competitors' backlinks can provide ideas and inspiration.
Shipping & Fulfillment
How to Reduce Parcel DIM Weights

April 26, 2023 • John Lindberg

Dimensional weight is a pricing method used by shipping carriers. It's a way to charge for the space your package takes up in their trucks and planes regardless of its actual weight.
Schools & Resources
7 Resources for AI News, Updates, Ideas

April 25, 2023 • Ann Smarty

Developments in artificial intelligence occur at a breakneck pace. Here are seven go-to resources to keep up.
Customer Retention
How to Map a Customer Journey

April 25, 2023 • Armando Roggio

A customer journey map outlines the process of buyers leading to a purchase. Optimizing each step can greatly increase conversions.
Marketing & Advertising
13 Marketing Podcasts for Online Merchants

April 24, 2023 • Sig Ueland

There's no shortage of educational and entertaining podcasts for ecommerce owners and operators. Here are our picks for shows that are marketing-focused.
Customer Retention
Repurpose Core Products for Repeat Sales

April 23, 2023 • Pamela Hazelton

New product configurations, promotions, and presentations can appeal to loyal customers. Here are eight tips to get started.
Social Media
YouTube Shorts Are an Underpriced Opportunity

April 23, 2023 • Samantha Collier

Entrepreneur Gary V called YouTube Shorts an "underpriced" marketing channel. Here's our overview, with examples and promotion options.
Social Media
A Hunger to Learn Drives Paid Social Success

April 21, 2023 • Eric Bandholz

Andrew Foxwell launched his agency in 2012, focusing on social media advertising. Amid nonstop industry change, Foxwell concludes successful marketers must adopt a learning mindset.
SEO Tools
My Favorite ChatGPT Prompts for SEO

April 20, 2023 • Ann Smarty

ChatGPT can streamline search engine optimization. But its responses are only as good as the prompts. Here are 29 favorites.
SEO Tools
The SEO Benefits of Broken Link Checkers

April 18, 2023 • Ann Smarty

Internal and external backlinks remain essential for organic rankings. Thus monitoring and preserving those links are equally key.
Platforms & Apps
19 Tools to Write, Publish, Sell Ebooks

April 17, 2023 • Sig Ueland

There have never been more or better tools to help publish and distribute ebooks. Here's our comprehensive rundown of platforms for writing, designing, and selling.
Marketing & Advertising
5 Reasons Retail Media Ads Fail

April 17, 2023 • Armando Roggio

Advertising on retailers' websites is among the fastest-growing marketing options for merchants. But success can be elusive.
Platforms & Apps
Ecommerce Product Releases: April 16, 2023

April 16, 2023 • Sig Ueland

This installment of our twice-monthly rundown includes updates on Amazon selling, email marketing, checkout options, generative AI prompts, and much more.