Page 31 – Practical Ecommerce

Category

Finance
Amazon Aggregators Face a New Reality

June 19, 2023 • Marcia Kaplan

Amazon aggregators purchase marketplace sellers and then attempt to improve revenue and profits. The boomtimes are over.
Email & Text Marketing
Email Welcome Pages Drive More Sales

June 19, 2023 • Armando Roggio

An email pop-up box produces new sign-ups and then quickly disappears. A welcome page solidifies the relationship and advances the sale process.
Finance
Brandless Exec on Acquisitions, AI, More

June 16, 2023 • Eric Bandholz

Brad Moss is an Amazon veteran, game developer, and now an executive with Brandless, the repurposed DTC seller and company acquirer.
SEO Tools
How to Track Competitors’ Traffic, Engagement, Backlinks

June 15, 2023 • Ann Smarty

Identifying organic-search competitors and their tactics is not easy. Here are three tools to help.
Amazon & Marketplaces
How AI Tools Improve Amazon Listings

June 15, 2023 • Phil Masiello

Artificial intelligence-driven tools can streamline and improve product listings — names, descriptions, bullet points.
Content Marketing
AI Search Engines for Content Marketing

June 13, 2023 • Ann Smarty

New search engines are emerging that repurpose and reorder results to assist writers and researchers. Here are four options.
Schools & Resources
13 New Ecommerce Books for Summer 2023

June 12, 2023 • Sig Ueland

Every quarter we publish a rundown of new books that could help merchants. This installment includes titles on B2B marketing, decentralized platforms, sustainable business models, brand development, and more.
Product Pages
Quick Answers Drive Conversions

June 12, 2023 • Pamela Hazelton

Shoppers have questions. The quicker the answer, the more likely they will click "add to cart."
Google Ads
Reassessing Google Ads’ Broad Match

June 11, 2023 • Matthew Umbro

Broad match keyword types, once shunned by many advertisers, facilitate Google Ads' automation and machine learning.
Amazon & Marketplaces
A Community for Amazon Sellers

June 9, 2023 • Eric Bandholz

Athena Severi co-founded Titan Network in 2019. The Amazon-seller community offers in-person events and workshops, mentoring, and collaboration.
Link Building
ChatGPT Prompts for SEO Link-building

June 8, 2023 • Ann Smarty

Quality backlinks remain critical for driving organic search rankings. ChatGPT can help with ideas for linkable digital assets, interview opportunities, and more.
Content Marketing
5 Content Marketing Ideas for July 2023

June 7, 2023 • Armando Roggio

This installment of our long-running content ideas series includes topics related to Prime Day, Elvis, mojitos, AI co-hosts, and independence days.
Design & Dev Tools
22 Free Web Design Tools from Spring 2023

June 6, 2023 • Sig Ueland

Here's our latest quarterly rundown of free tools for design, illustration, imagery, typography, and much more.
Design & Dev Tools
AI Basics for a Competitive Advantage

June 5, 2023 • Armando Roggio

Understanding the limits and workings of generative AI is the first step in harnessing its benefits for business.
Social Media
TikTok Shop Slowed by Governments, Consumers

June 4, 2023 • Marcia Kaplan

TikTok's ecommerce efforts in the U.S. and E.U. have faced headwinds from lawmakers — and consumers.
Business
4 Ecommerce Owners Discuss Their Why

June 2, 2023 • Eric Bandholz

On a hiking trip in Utah, three ecommerce owners joined our host for a table-side discussion. Why start a company? Is it worth the hassle?
Technical SEO
Reasons to Avoid Nofollow Link Attributes

June 1, 2023 • Ann Smarty

Google in 2023 views nofollow link attributes as hints, not commands. Here's a rundown of common nofollow mistakes and the (limited) cases for using them.
Customer Retention
ChatGPT Prompts for Customer Support

May 30, 2023 • Ann Smarty

AI chatbots for customer support are not new. ChatGPT can do better, addressing common support scenarios and specific use cases.
Business
20 Free Resources for Small Businesses

May 30, 2023 • Sig Ueland

There's no shortage of free courses, mentors, and support groups for small business owners. Here's a rundown.
Technical SEO
AI Pushes SEO to Social and More

May 29, 2023 • Armando Roggio

Google's "new perspectives" in AI-driven search could emphasize content beyond branded websites to include social influencers and more.
SEO Tools
ChatGPT Prompts for Text Analysis

May 28, 2023 • Ann Smarty

ChatGPT can generate usable content. But it can also analyze existing content — articles, descriptions — and suggest improvements for SEO and social media.
Schools & Resources
Is College Necessary for Business?

May 26, 2023 • Eric Bandholz

Bill Gates, Mark Zuckerberg, and OpenAI's Sam Altman are college dropouts. We asked Brandon Chicotsky, a professor of marketing at Texas Christian University, if college is worth the time and money.
Conversion
Use ‘Look Inside’ to Sell More Products

May 25, 2023 • Pamela Hazelton

The benefits of Amazon's "Look inside" book label applies to many products. Apparel, bags, housewares, and more could experience more conversions with an inside peek.
Design & Dev Tools
AI Audio Tools for Meetings, Podcasts, Text-to-speech

May 23, 2023 • Ann Smarty

Artificial intelligence is powering many sophisticated audio tools. In this post, we test tools for transcribing and editing meetings and podcasts and for generating audio from text.
Customer Retention
FTC Rules Would Impact Ecommerce Subscriptions

May 22, 2023 • Armando Roggio

The April 2023 "click to cancel" proposal by the U.S. Federal Trade Commission would require subscription sellers to post obvious and simple opt-out buttons.
Social Media
Pinterest Shuffles Attracts Gen Z Females

May 21, 2023 • Samantha Collier

Pinterest Shuffles is a collage-making app launched in 2022 and popular among younger females, especially when synced to music on TikTok.
Customer Retention
Pet Chinchillas Save Family Business

May 19, 2023 • Eric Bandholz

Josh Paulson acquired his grandfather's pet-accessories business when it was losing $25,000 per month. Focusing on pet chinchillas provided the long-term turnaround.
SEO Tools
3 Tools to Analyze Traffic on Any Website

May 18, 2023 • Ann Smarty

Ahrefs, Semrush, and Similarweb are helpful tools for analyzing traffic on third-party websites. But the estimates are often inaccurate.
Design & Dev Tools
Testing 7 AI Logo Generators

May 16, 2023 • Ann Smarty

Can AI-driven logo generators produce quality results? We test seven tools with varied outcomes.
Social Media
11 Social Commerce Updates for Merchants

May 16, 2023 • Sig Ueland

Innovations in social commerce include augmented reality, live stream selling, third-party advertising, and much more.