Category

Amazon & Marketplaces

In an ecommerce world increasingly dominated by Amazon and other huge marketplaces, we address how independent merchants can best use those channels to grow their businesses and brands. We analyze selling tools, listing optimization strategies, multichannel selling options, back-office efficiencies, pros and cons, common mistakes, and much more.

Amazon & Marketplaces
Ecommerce Briefs: Walmart, Whole Foods, Target, Shipt

December 21, 2017 • Marcia Kaplan

“Ecommerce Briefs” is my occasional series of news and developments from online merchants. In this installment, I’ll address the continuing omnichannel wars between Walmart and Amazon as well as some ...
Amazon & Marketplaces
Align with Amazon’s strategy for marketplace success

December 13, 2017 • Phil Masiello

Sometimes it seems that Amazon doesn’t support sellers in its marketplace. Seemingly nonstop restrictions on what can be sold in each category make it difficult for some sellers to list ...
Amazon & Marketplaces > Merchant Voice
Every Amazon A-Z claim is a failure in customer service

November 28, 2017 • Richard Stubbings

Every Amazon A-Z claim is a failure in customer service. I could have avoided every one of the claims filed against my company, no matter how unfair it was. An Amazon ...
Amazon & Marketplaces
4 ways to get legitimate Amazon reviews

November 13, 2017 • Phil Masiello

Merchants on the Amazon marketplace realize the importance of product and seller reviews. Products with more reviews and better ratings appear higher in Amazon’s search results. Buyers also tend to ...
Amazon & Marketplaces
5 Steps to Find Profitable Products to Sell on Amazon

November 9, 2017 • Connor Gillivan

There are many strategies for choosing products to sell on the Amazon marketplace. In this article, I’ll explore a 5-step strategy that uses information provided by Amazon on all products ...
Amazon & Marketplaces
T-shirt Designers Thriving on Merch by Amazon

November 2, 2017 • Connor Gillivan

Merch by Amazon is an on-demand t-shirt printing service. Sellers can create t-shirt designs as product listings, and earn royalties on every sale. Amazon prints the t-shirts, and then ships ...
Amazon & Marketplaces
My favorite strategies, tools for selling on Amazon

October 18, 2017 • Phil Masiello

Amazon is a bridge between buyers and sellers worldwide. For business owners, Amazon can provide an excellent sales and awareness channel without incurring the high costs associated with branding or ...
Amazon & Marketplaces
Ecommerce Briefs: Amazon and Kohl’s, Food Wars, Toys’R’Us

October 9, 2017 • Marcia Kaplan

“Ecommerce Briefs” is my occasional series on news and developments from online merchants. In this installment, I’ll address: Amazon’s new partnership with Kohl’s; activity in the U.S. online food delivery ...
Amazon & Marketplaces
6 ways to optimize Amazon listings

September 20, 2017 • Phil Masiello

Amazon has a huge catalog of products from around the world. Consumers rely an Amazon’s site search to find those products. But it doesn’t mean they will find the best ...
Amazon & Marketplaces
Ecommerce Briefs: Walmart Steps Up Acquisitions

September 14, 2017 • Marcia Kaplan

One economic sector’s implosion is another sector’s lucky break. Physical store closures are disproportionately occurring in the apparel category, pushing more consumers to online clothing shopping. Seizing the opportunity for ...
Amazon & Marketplaces
Legal: Protect Against Counterfeit Goods with Amazon Brand Gating

September 6, 2017 • John Di Giacomo

There is no question that service providers like Amazon must constantly be on guard against nefarious third party sellers who might use their service for unlawful means. In order to ...
Amazon & Marketplaces > Merchant Voice
For success on Amazon and eBay, don’t follow others

August 22, 2017 • Richard Stubbings

For many ecommerce merchants, it is essential to list stock on the likes of eBay and Amazon. The potential sales volume from these sites is too large to ignore. However,
Amazon & Marketplaces
3 new Amazon tools for brands

August 13, 2017 • Phil Masiello

Amazon continues to improve the experience of brands selling on the marketplace. There are a few new tools that are worth noting, for Fulfillment-by-Amazon sellers in Brand Registry. One tool,
Amazon & Marketplaces
Ecommerce Briefs: Amazon’s Earnings; Walmart’s In-store Pickup

August 10, 2017 • Marcia Kaplan

“Ecommerce Briefs” is my occasional series on news and developments from online merchants. In this installment, I’ll decipher Amazon’s Q2 2017 financial results and its recently-announced returns policy for certain marketplace ...
Amazon & Marketplaces > Merchant Voice
Independent retailers, repeat buyers, and Amazon

August 3, 2017 • Richard Stubbings

It is getting harder to gain and keep customers. Traditionally, independent retailers have earned their business by providing a better service or product to consumers — a unique selling point ...
Amazon & Marketplaces
Amazon Prime Day 2017 Smashes Sales Record

July 18, 2017 • Marcia Kaplan

Amazon held its third annual Prime Day on July 11. The event actually began the evening of July 10 and offered 30 hours of deals instead of the 24 offered ...
Amazon & Marketplaces
Viral Launch C.E.O. on Amazon Selling Tactics

July 14, 2017 • Armando Roggio

The Amazon marketplace contains nearly 500 million products, from about 2 million sellers. That’s a lot of competition for businesses that sell items there. In fact, being competitive on Amazon is exactly what ...
Amazon & Marketplaces
2 new marketing options for FBA sellers on Amazon’s Brand Registry

July 9, 2017 • Phil Masiello

There have been many articles and discussions over the past few weeks about Amazon’s Brand Registry. We’ve addressed it here, at “Will Amazon’s Brand Registry restrict marketplace sellers?” and “Why ...
Amazon & Marketplaces
Why Use Amazon’s Brand Registry?

June 29, 2017 • John Di Giacomo

Protecting against knockoffs on Amazon can be a problem for ecommerce merchants. Thankfully, Amazon recently instituted its Brand Registry program, which is intended to protect the brands of marketplace sellers ...
Amazon & Marketplaces
Will Amazon’s Brand Registry restrict marketplace sellers?

June 26, 2017 • Phil Masiello

There are two types of Amazon sellers. Both can be successful. The first type is a reseller of other brands. This is a highly competitive type of selling with very small profit ...
Amazon & Marketplaces
For Amazon, Is Whole Foods a Grocery Chain or a Distribution Network?

June 20, 2017 • Marcia Kaplan

The announcement that Amazon is buying Whole Foods Market for $13.7 billion, or $42 a share, generated an enormous amount of commentary, with financial and technology analysts chiming in on ...
Amazon & Marketplaces
The 2 Winners in Amazon vs. Walmart Battle

June 19, 2017 • Jeremy Hanks

After an ecommerce power-up that included acquiring a string of online retailers, including Jet.com, Walmart took a major swing at Amazon by offering free 2-day shipping for qualified orders of ...
Amazon & Marketplaces
2 strategies to boost Amazon sales

May 26, 2017 • Phil Masiello

Amazon is a great additional sales channel for any ecommerce company. Not only will it provide incremental sales, but it also provides brand exposure. In my prior posts, I have focused ...
Amazon & Marketplaces
Can ecommerce marketplaces expand a brand?

April 23, 2017 • Phil Masiello

It’s funny how ecommerce brands fear established online marketplaces. When I discuss with those brands selling on Amazon, Walmart.com, Sears.com or any of the hundreds of online marketplaces, I often ...
Amazon & Marketplaces > Merchant Voice
My (unplanned) survey of Amazon resellers

April 23, 2017 • Richard Stubbings

In the last few days I have been conducting an unplanned survey of the customer service of hundreds of Amazon resellers. It is unplanned and unwelcomed because someone sent phishing ...
Amazon & Marketplaces
Amazon Takes On the Digital Advertising Industry

April 13, 2017 • Marcia Kaplan

Amazon, the ecommerce giant, is showing greater interest in the digital advertising arena, expanding its offerings and attracting a new type of client: big brands that advertise on television and ...
Amazon & Marketplaces
BigCommerce CEO on Amazon, Other Channels

April 12, 2017 • Kerry Murdock

Many merchants view Amazon as a competitor, albeit one they are forced to sell on. Brent Bellm, CEO of BigCommerce, disagrees. He believes Amazon can complement an ecommerce business. I ...
Amazon & Marketplaces
Amazon Doesn’t Do Long-tail. Why Should You?

April 4, 2017 • Jeremy Hanks

The idea of “endless aisle” and “long-tail” retail has gained much traction since the publication in 2005 of The Long Tail: Why the Future of Business is Selling Less of ...
Amazon & Marketplaces > Merchant Voice
The problem of fake products on Amazon

March 20, 2017 • Richard Stubbings

One of Amazon’s strengths is its extensive catalog and its requirement that every retailer selling an item has to list its offer on the same page. This means that when ...
Amazon & Marketplaces
Advertising options for Amazon marketplace sellers

March 15, 2017 • Phil Masiello

In “To drive sales on Amazon, optimize keywords,” my previous post, I discussed the importance of keywords on the Amazon marketplace, especially for sellers using Fulfillment by Amazon. Keyword optimization ...

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