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Business
OverstockArt Founder Thrives 22 Years On
May 3, 2024 • Eric Bandholz
Before Shopify, YouTube, and Facebook, there was OverstockArt. David Sasson launched the company on the Yahoo Store platform in 2002.
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SEO Tools
Gemini’s YouTube Extension Streamlines Marketing
May 2, 2024 • Ann Smarty
Google's Gemini offers extensions to expedite tasks — such as YouTube video marketing.
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Social Media
Robert Cialdini on Social Commerce
May 2, 2024 • Charles Nicholls
The author of "Influence" sees big changes in how consumers decide what to purchase.
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Inventory
Charts: Investment Trends in Operations Q1 2024
May 1, 2024 • Adel Boukarroum
PwC surveyed U.S. operations and supply chain executives on tech investments — plans and outcomes.
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User Experience
E.U. Accessibility Act Impacts Global Merchants
April 30, 2024 • Bet Hannon
No matter their location, ecommerce businesses with E.U. customers must comply with the European Accessibility Act. Only "micro-enterprises" are exempt.
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Platforms & Apps
13 Website Usability Testing Tools
April 30, 2024 • Sig Ueland
For merchants, elevating a site's user experience means more conversions. Usability testing platforms can identify pain points, collect feedback, more.
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Customer Retention
Abandoned Carts Are an Opportunity
April 29, 2024 • Armando Roggio
What if shopping cart abandonment is normal, and the opportunity rests in treating folks who abandon as warm leads?
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Platforms & Apps
New Ecommerce Tools: April 29, 2024
April 29, 2024 • Sig Ueland
This week: updates on drone deliveries, AI, social commerce, composable commerce, fulfillment, and cross-border payments.
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Schools & Resources
10 Leading Book Authors for Ecommerce and Marketing
April 28, 2024 • Jean Gazis
Our pick of expert authors with widespread appeal and real-world tactics.
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Social Media
Copywriter Shifts to X Ads, Scales Brands
April 26, 2024 • Eric Bandholz
Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X.
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Keyword Research
How AI Improves Keyword Research
April 25, 2024 • Ann Smarty
Traditional keyword tools expand on an existing core term. AI tools discover new terms.