Creating a website that’s fully accessible to users with disabilities is typically a collaborative effort. You can hire the best teams of designers and developers,... Read More »
One of the first questions retailers ask when launching an affiliate marketing channel is “what should my commission structure be?” My advice is to research... Read More »
Many restaurant chains rely on SMS (text) messaging to entice customers. The text messages typically include a link to a special graphic, accompanied by textual... Read More »
Stories are engaging. People love listening to a well-told tale. Just ask anyone who has ever binged watched a series on Netflix, Hulu, or the... Read More »
Whether building an ecommerce store from scratch or just freshening its look, merchants can find plenty of help with free online design tools.
Here is a... Read More »
Sometimes B2B companies invest in a highly functional ecommerce site and fail to use good product data.
Shoppers don’t buy from websites if they don’t have... Read More »
Creating compelling, customer-centric content isn’t enough to win rankings and shoppers. Without a strong internal linking structure, even the best content will still fail to... Read More »
“Database-backed.” “Powered by PostgreSQL.” “Cloud database.” “Redundant, multi-zone NoSQL backend.”
Those are all terms that describe ecommerce systems that use databases. But, what, exactly, do those... Read More »
Knowing your competition can help your ecommerce business discover opportunities, avoid mistakes, and differentiate.
With this in mind, it can be a good idea to gather... Read More »
For ecommerce merchants, email has been a cost-effective marketing vehicle for years. Merchants typically consider email as a standalone marketing tool. But email can improve... Read More »
For merchants, Instagram can be a good platform to captivate followers by using compelling product photos and inspirational images.
Here is a list of tools to... Read More »
On July 6 and 7, 2016, Niantic and Nintendo began rolling out a new augmented reality app called Pokémon Go. Within a few days it... Read More »
In “Electronically-signed Contracts Enforceable?,” I addressed the implementation of new e-signature requirements in Europe. Those requirements are part of wide-ranging changes in E.U. law. The... Read More »
Shoppers love order confirmation emails. They open them repeatedly, click on links, and give them priority in the inbox. In fact, confirmation emails may help... Read More »
"Outsourcing Fulfillment to Drive Holiday Sales" is a free, 30-minute webinar. The presenter is Armando Roggio, contributing editor for Practical Ecommerce. The sponsor is Rakuten...... View Webinar »
Here is a list of recent ecommerce-related product releases and updates for mid-July, from companies that offer services to online merchants. There are updates regarding... Read More »
Search engine optimization isn’t a mystical dark art. It boils down to signals of relevance and authority. Understanding the signals that search engines interpret as... Read More »
It took four years after President Obama signed the JOBS Act, but the U.S. Securities and Exchange Commission finally allows businesses to solicit people who... Read More »
The 2016 Summer Olympic Games, the back-to-school season, a couple of insects, and history can fuel your August 2016 content marketing creativity.
Content marketing is a... Read More »
Google Analytics provides a way to receive email and SMS alerts when something important occurs on your website, such as a traffic spike or a... Read More »
Facebook offers a wide assortment of tools for businesses to promote their brands, reach new customers, and build lasting relationships. Most of the tools are... Read More »
Servers are the foundation of the web, but their archaic status codes have a big impact on search engine optimization that few marketers understand well... Read More »
While small business ecommerce continues to find ways to compete with large, branded sites and mobile apps, subscription models are getting more attractive. Amazon was... Read More »
The combination of... Read More »
Back in December 2002, Google launched a small feature called Froogle. It wasn’t a revolutionary idea by any means. There were already numerous sites at... Read More »
Many merchants that sell handmade goods use marketplaces dedicated to unique merchandise. There is typically a community of like-minded creators and sellers, as well as... Read More »
How an ecommerce site stores and accesses product information can have a significant impact on site performance.
Online retail businesses, small and large, may benefit from... Read More »
It is essential to optimize sales conversion rates to be successful as a niche ecommerce merchant. Potential customers are unforgiving. They will not struggle through... Read More »