Medium, the social publishing platform, has been in the news recently for abandoning traditional ad-driven publishing (and shuttering its offices in New York and Washington, D.C., and laying off 50... Read More »
Business-to-consumer content marketing that focuses on providing useful, informative, or entertaining information may play a role in retaining customers and, thereby, increasing customer lifetime value and profit.
Customer lifetime value (CLV) for... Read More »
The increasing dominance of Amazon has many merchants scratching their heads, wondering how exactly to work with that company, and how that company will impact their own businesses.
I recently spoke... Read More »
Right on schedule, this week Google began rolling out its intrusive mobile popup penalty, aimed at reducing the number of results that take mobile searchers to pages that use large... Read More »
Despite concerns that political turmoil would dampen holiday spending, ecommerce sales made a strong showing in 2016. Even with a sluggish November start, revenues increased by 11 percent over 2015,... Read More »
February 2017 could be a good month for content marketers, thanks to events, holidays, and history.
Content marketing is the act of creating, publishing, and distributing content like articles and videos... Read More »
More than half of Americans would rather shop online than in physical stores. For the younger crowd, that number is larger — up to 67 percent for consumers in their... Read More »
If you run a WordPress website, routinely backing it up is one of the most important things you can do to prevent disaster. Fortunately, there are a number of free... Read More »
Consumers around the world are acquainted with Amazon. I spent $3,607.08 on Amazon in 2016 alone. With 54 million U.S. consumers (64 million worldwide) in its Prime program, Amazon rivals... Read More »
"5 Little-known Shopper Segments that Boost Email Marketing" is a free, 30-minute webinar. The presenter is Armando Roggio, contributing editor for Practical Ecommerce. The sponsor......
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Ecommerce shipping mistakes like choosing the wrong service level, using too much packaging, or even not researching what it will cost to ship a given product can cost online retailers... Read More »
Online advertising is all about getting your offer in front of the right person at the right time. Keyword-based search ads have long been the gold standard for timing, as... Read More »
Achieving even the simplest improvements to an ecommerce site can feel like a Herculean effort. Effective search engine optimization requires buy in and participation from your entire organization, from the top down... Read More »
Sell-through rate is a retail inventory key performance indicator that can help stores track product sales, strike a good inventory balance, and, ultimately, earn relatively more profit.
For many retail businesses, inventory... Read More »
Integrating a B2B company’s ecommerce site with internal systems can streamline operations and simplify customers’ buying experiences. Integrations offer significant benefits, but they are often difficult to get right.
One of... Read More »
Here is a list of recent ecommerce-related product releases and updates for late December. There are updates on video chat, shipping, automated data analysis, and payment gateways.
Got an ecommerce product... Read More »
Fraudulent transactions can occur for most any ecommerce company. Larger companies can invest in sophisticated fraud protection services. But smaller merchants sometimes attempt to detect fraud themselves.
Back in 2014 we addressed... Read More »
For small and mid-sized ecommerce companies, advertising is part of doing business, necessary for getting customers and earning profits. But before those companies’ owners or marketers spend money on ad... Read More »
After almost 20 years in affiliate marketing, I’m leaving the industry to teach full-time at a university. It’s a bittersweet transition. However, I’d like to leave you with five best... Read More »
Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals to read in 2017. Learn how to get funded, shape social behavior, work happy,... Read More »
Page speed is an important factor in search rankings and conversion rates. Every improvement to page speed will likely result in more sales.
We’ve addressed page speed at, most recently, “10... Read More »
As the year draws to a close, we’ve compiled a list of the 25 most popular articles published during 2016, based on the number of page views.
Popular subjects included search engine optimization,... Read More »
An online retail transaction is complete only when the shipment arrives safely at the customer’s door. No amount of website design, creative marketing, and friendly personnel will matter to your... Read More »
Influencer marketing is the practice of using highly-connected individuals and opinion leaders to help grow awareness and revenue. The state of influencer marketing is vast, with a wide range in... Read More »
Here are my favorite new mobile productivity apps of 2016. There are news apps, tools for photos and videos, tools to help your financial and mental well-being, a better keyboard, and... Read More »
Many online shoppers now find products or discover brands on mobile devices, and use mobile search or mobile apps for social media. This trend toward mobile-friendly shopping inspiration may suggest... Read More »
Shipping costs are a primary reason for cart abandonment. But cost is not the only shipping issue that can harm your business. What happens after a customer makes a purchase is... Read More »
Do you wonder whether you’re really getting your money’s worth from your search engine optimization agency? It’s one of the biggest concerns with contracting any agency. These seven signs will... Read More »
2016 was a tough year for initial public offerings of venture-capital-backed ecommerce companies. However, it was a year of notable acquisitions of ecommerce companies by large retail chains and consumer... Read More »