In “2013 Holiday Ecommerce Preparedness Checklist,” we addressed tasks to do now for the holiday rush. This article adds a few ideas that are more... Read More »
Understanding the interplay between search relevance and intent can mean the difference between a well optimized site and a lot of time wasted chasing keywords... Read More »
U.S. online sales are expected to exceed $61 billion in November and December, making the holiday shopping season vital to small and mid-sized retailers.
Six trends... Read More »
When consumers began using the sophisticated features of their smartphones to do price comparisons and make online purchases while browsing the aisles of stores, panic... Read More »
Good supplier relationships may lead to favorable prices, generous terms, improved availability, and even the occasional buyback. With these sorts of opportunities at stake, it... Read More »
I conducted a roundup of top social media marketing app providers nearly a year ago and much has changed since then. Many have added new... Read More »
The gross margin calculation of sales minus cost of goods sold is a fundamental key performance indicator of any business that sells products. It measures... Read More »
The concept of data-driven decisions has permeated the affiliate marketing channel. With tracking solutions providing access to deeper data, many brands are benefiting from insights... Read More »
Next generation smartphones or tablets equipped with fingerprint scanners may provide shoppers with greater security and boost both online and in-store mobile commerce.
Leading mobile device... Read More »
Cloud storage sites offer small businesses the ability to back up a business and manage a team. Best of all, most cloud sites offer scalable... Read More »