The days when your online store received 80 percent of its traffic from organic search on Google are over. Here’s why:
More shoppers start their shopping... Read More »
MasterCard, the payment industry leader, has defined five online shopper personas that defy traditional demographic boundaries and give online retailers a fresh way of looking... Read More »
Hashtags are common nowadays. They are prominent on many social networks. You see them on television commercials and programs. Late night talk show host Jimmy... Read More »
For merchants who operate their own online stores, selling on eBay, Amazon, Rakuten, Sears, and other marketplaces can be confusing. Oftentimes, merchants must adopt a... Read More »
An infographic is a visually engaging tool to convey compelling data. It can also be a good way to spread your marketing message.
Here is a... Read More »
If you think search engine optimization is just keyword repetition and directory submissions to fatten up your link profile, you’re living in 2006. Modern SEO... Read More »
Lack of time is common among business owners. Between sales, marketing, customer service, accounting, and everything else, it’s no surprise that many entrepreneurs feel overwhelmed.
The... Read More »
From a marketer’s perspective, Twitter tweets and radio promotions have a number of similarities. Thinking about what these marketing tactics have in common can reveal... Read More »
There may never be a better time to be a manufacturer or private-label brand. As recently as 10 years ago, if you created your own... Read More »
Shoppers have many reasons to look for products online. They may want a particular item, seek a bargain price, or even compare similar choices. Understanding... Read More »