Practical eCommerce Articles
Customer Service Focus - December 2005
This month we are focusing on a several online businesses to see how different merchants deliver excellent customer service. We... 0 Comments | Read More »
eCommerce Marketing: Use Email, Blogs and RSS Together
Think of things that just naturally go together and what comes to mind? Peanut butter and jelly for one, ham and cheese for ano... 0 Comments | Read More »
eCommerce Sales Taxes: Determine Your Liability
Nexus – What Is It? Nexus is defined as a “connection” or “link.” In the world of lawyers, accountants and auditors, a nexus i... 6 Comments | Read More »
Fulfillment Help: Try Order Management Software
Online retailers know that there are many steps required from receiving a sales order to actually shipping it. For many retaile... 0 Comments | Read More »
Google AdWords: 3 Ways to Improve Your ROI
We manage a number of Google AdWord accounts for our clients, and I almost always find the same problems when we take over a ne... 2 Comments | Read More »
Home Pages for the Holidays
With winter approaching, it’s time to start thinking about those holiday decorations, parties and gifts that will make the long... 0 Comments | Read More »
International Shipments Worth the Effort
One of the greatest attractions of an online business is the vast number of customers that the Internet allows a retailer to re... 2 Comments | Read More »
Internet Businesses: Pioneers Still Get Arrows in Their Backs
When I started my first ecommerce company in February 1994 all of my friends thought I was crazy to leave a successful law prac... 0 Comments | Read More »
Introduction to XML: Creating a Google Sitemap
Overview Last month, we featured a basic introduction of the Extensible Markup Language (XML) and how to begin writing your ow... 3 Comments | Read More »
North Dakota Senator Leads National Sales Tax Project
Quick, what’s six-point-five percent of $171 billion. It’s about $11.1 billion. That is approximately the amount of sales and... 0 Comments | Read More »
Optimizing Your Product Images
Overview Product presentation is more important for an online store than it is for a brick-and-mortar store. Rather than being... 2 Comments | Read More »
Search Engine Optimization: Writing Effectively
In order to achieve maximum search engine visibility, you need to think a bit like a search engine when writing the copy for yo... 1 Comment | Read More »
The Shipping News: Plenty of Carriers for eCommerce Companies
Talk about your needle in a haystack. When you ship one package through the Fedex system it becomes one of more than six milli... 7 Comments | Read More »
Use Google's Site Targeting
Google advertisers, rejoice! If you ever wished you could pick and choose which sites across Google AdSense network your ads wi... 0 Comments | Read More »
A Master Over Disaster
Amid the rubble and the heartache caused by hurricanes Katrina and Rita were the lost dreams of many a business owner. More tha... 0 Comments | Read More »
An Introduction to CSS
Overview Building HTML pages that are both search engine friendly and appealing to your users is crucial to the success of an ... 4 Comments | Read More »
An Introduction to XML
Overview Something about XML is inherently intimidating, and although we all probably hear it referred to a lot. or are aware ... 0 Comments | Read More »
Blogs Are One Way to Get Consumers
Are you “stuck on style?” If so, you may already be a fan of online retailer’s blog, Flypaper. Those three words describe the a... 0 Comments | Read More »
Calls-to-Action
If you’ve ever taken a marketing class, or read a marketing book that deals with any level of ‘direct response’ marketing, then... 0 Comments | Read More »
Creating Your First Banner Ad in Photoshop
Overview As an ecommerce entrepreneur there is no particular reason that you would know what a GIF or a JPEG file is. In fact,... 2 Comments | Read More »
