Facebook, Twitter, and YouTube are the social media sites most used by ecommerce merchants. Google+ and Pinterest are quickly gaining ground. However, these are not... Read More »
Twitter for Websites is a suite of embeddable buttons and widgets that facilitate sharing a site’s content on Twitter, adding a layer of interactivity to... Read More »
Pinterest may be an excellent option for publishing instructional (how-to) content aimed at building relationships with customers and, ultimately, encouraging sales.
To understand why Pinterest may... Read More »
Facebook just announced a platform policy change that states it will no longer allow, as of November 5, “like-gating,” the longtime practice of enticing users... Read More »
One aspect of Twitter that often gets overlooked is Lists, which is a curated group of Twitter users organized into lists based on interests.
Lists can... Read More »
Selling products on third-party websites is not new. What is new is Facebook’s latest test, the so-called Facebook Buy button, that allows ecommerce merchants to... Read More »
Develop your own Facebook strategy by observing the success of other retailers. Stylophane, a digital marketing agency, provides a free Social Index that tracks the... Read More »
Twitter has been in existence since 2006 and has roughly 240 million monthly active users. Even so, many online businesses fail to make effective use... Read More »
Social media, like any other marketing channel, has to prove itself as a customer acquisition, retention, and sales tool. Analytics is one way to make... Read More »
Facebook announced last week that it is testing a new feature with select smaller businesses that would allow users to purchase products directly from those... Read More »