Facebook just announced a platform policy change that states it will no longer allow, as of November 5, “like-gating,” the longtime practice of enticing users... Read More »
One aspect of Twitter that often gets overlooked is Lists, which is a curated group of Twitter users organized into lists based on interests.
Lists can... Read More »
Selling products on third-party websites is not new. What is new is Facebook’s latest test, the so-called Facebook Buy button, that allows ecommerce merchants to... Read More »
Develop your own Facebook strategy by observing the success of other retailers. Stylophane, a digital marketing agency, provides a free Social Index that tracks the... Read More »
Twitter has been in existence since 2006 and has roughly 240 million monthly active users. Even so, many online businesses fail to make effective use... Read More »
Social media, like any other marketing channel, has to prove itself as a customer acquisition, retention, and sales tool. Analytics is one way to make... Read More »
Facebook announced last week that it is testing a new feature with select smaller businesses that would allow users to purchase products directly from those... Read More »
With 26,877 Pinterest followers, Brisbane-based fashion brand Black Milk is clearly doing something right.
This article reviews five elements of Black Milk’s Pinterest strategy that could... Read More »
Instagram has become a popular destination for retailers to post product photos in hopes of selling their wares. Perhaps the bazaar-like feel or focus on... Read More »
Hundreds of third-party tools and apps enable Instagram engagement. They include the ability to track analytics, promote products, and even transact sales directly through the... Read More »