As ecommerce has become mainstream, the number of products available to buy online has increased. For goods like shoes, which typically are tried on for... Read More »
Are you running ads on Facebook that are performing just average? What if you could get a greater return on investment without spending more? Facebook’s... Read More »
Instagram has become one of the most popular social media apps, with over 400 million active monthly users and 80 million photos uploaded daily. Instagram’s move... Read More »
Ecommerce merchants are engaged a constant battle for the attention of fickle consumers. It is now generally accepted that Americans spend about 25 percent of... Read More »
A few weeks ago, everyone should have received access to a new Facebook advertising feature that could become pretty useful: Audience Overlap. It’s a feature Facebook... Read More »
Using YouTube for your business is easy. Simply set up a channel and start uploading videos. But as your investment in video grows, so does... Read More »
With the new year, advertisers can put mistakes behind them, take note of what worked, and try something new.
At Tailor Brands, my employer, we include... Read More »
Do you have a single-day sale planned for your ecommerce business? One day is plenty of time to create and execute a successful social media... Read More »
Brands used new tools in 2015 to create compelling social content, with much attention on three innovations: live-streaming video, smartwatches, and emojis.
Here is a list... Read More »
With more than 300 million photos reportedly uploaded to social media every day, there is much user-generated content to be optimized and leveraged by digital... Read More »
Twitter announced its new polling feature in October and quickly rolled it out across the desktop site, mobile site, and mobile app.
Here is Twitter’s announcement video.Coming soon! We’re rolling... Read More »
If you had asked online marketers a couple of years ago to name the best channel for B2B targeting, most would not have said Facebook. In... Read More »
Facebook recorded strong earnings in the most recent quarter, with a daily active user base of over one billion, outperforming expectations across engagement and financial... Read More »
“Reputation management” is an industry. It has been since the first negative review was posted online. Doing business on the Internet, after all, is based... Read More »
Emojis are symbols or icons that express an idea or an emotion. Unlike emoticons, which use plain text to create a facial expression — like... Read More »
There’s a big change coming to your Twitter buttons: The tweet count number is going away by Nov. 20, 2015.
In this article, I will elaborate... Read More »
Facebook ads are the rage lately — and for good reason. If you can supply at least a few valuable targeting components of your prospective customers, Facebook can... Read More »
Building engaging social campaigns can seem like an overwhelming task. To begin with, there is the problem of defining social engagement itself. How do you... Read More »
Not every visitor to an ecommerce site converts, and not every customer comes back to buy more. But, don’t fret, with remarketing on Facebook there’s... Read More »
The British Broadcasting Corporation operates 11 U.K.-based radio networks, 10 television channels, and popular consumer broadcasts — such as Top Gear, The Great British Bake... Read More »
Increasing your company’s social engagement is one of the most cost-effective ways to keep your brand front-and-center. After all, brand recognition is the best way... Read More »
Social media is huge. Facebook has more than 1.7 billion accounts. It reportedly had a 24-hour period where 1 billion of those accounts logged in.... Read More »
Facebook custom audiences can greatly help a business. Facebook has one of the most advanced targeting systems — every Facebook user tells you what she likes... Read More »
Conferences and industry events, such as Practical Ecommerce’s upcoming Ignite 2015, are not only opportunities to learn from the experts, but also ideal places to... Read More »
With 300 million active monthly users and 30 billion photos shared to date, Instagram is one of social media’s great success stories. This social channel... Read More »
Apps like Periscope and Meerkat have thrust live streaming video into the social media spotlight. Brands have been quick to respond — experimenting with ways... Read More »
Remarketing is an advertising technique that lets you show ads to people who have visited your website.
If you have never used remarketing, perhaps it’s time... Read More »
Social media can be a good resource for promoting a business. But if you’re just plugging your brand, you’re missing the point. Listening to others... Read More »
Once you come to grips with social media, the main functions of each network — posting, sharing, liking, commenting — become second nature. But there’s... Read More »
With its many experts and evangelists, Twitter is a good place for an online merchant to get help growing a business. The challenge is figuring out... Read More »