Facebook, Twitter, and YouTube are the social media sites most used by ecommerce merchants. Google+ and Pinterest are quickly gaining ground. However, these are not... Read More »
Twitter for Websites is a suite of embeddable buttons and widgets that facilitate sharing a site’s content on Twitter, adding a layer of interactivity to... Read More »
Pinterest may be an excellent option for publishing instructional (how-to) content aimed at building relationships with customers and, ultimately, encouraging sales.
To understand why Pinterest may... Read More »
Facebook just announced a platform policy change that states it will no longer allow, as of November 5, “like-gating,” the longtime practice of enticing users... Read More »
One aspect of Twitter that often gets overlooked is Lists, which is a curated group of Twitter users organized into lists based on interests.
Lists can... Read More »
Selling products on third-party websites is not new. What is new is Facebook’s latest test, the so-called Facebook Buy button, that allows ecommerce merchants to... Read More »
Develop your own Facebook strategy by observing the success of other retailers. Stylophane, a digital marketing agency, provides a free Social Index that tracks the... Read More »
Twitter has been in existence since 2006 and has roughly 240 million monthly active users. Even so, many online businesses fail to make effective use... Read More »
Social media, like any other marketing channel, has to prove itself as a customer acquisition, retention, and sales tool. Analytics is one way to make... Read More »
Facebook announced last week that it is testing a new feature with select smaller businesses that would allow users to purchase products directly from those... Read More »
With 26,877 Pinterest followers, Brisbane-based fashion brand Black Milk is clearly doing something right.
This article reviews five elements of Black Milk’s Pinterest strategy that could... Read More »
Instagram has become a popular destination for retailers to post product photos in hopes of selling their wares. Perhaps the bazaar-like feel or focus on... Read More »
Hundreds of third-party tools and apps enable Instagram engagement. They include the ability to track analytics, promote products, and even transact sales directly through the... Read More »
Online retailers use many photos and videos on their websites. With its focus on imagery, Instagram is a place where merchants can showcase their products,... Read More »
Reddit is a thriving social community based around sharing content. With more than 113 million monthly unique users, you may think this would be the... Read More »
In June, Facebook announced the launch of a new feature that allows users to exert more control over the ads they see. Called “ad preferences,”... Read More »
Pinterest helps people find inspiration, pursue their interests, and discover things they may not know about.
According to Pinterest, user interests fall into five categories.
Passion. Such... Read More »
Pinterest can drive meaningful traffic to ecommerce sites. That is especially true when merchants use compelling photos. This article will share best practices for creating... Read More »
Google Places, which contained information Google used when listing a local business in search returns, has been renamed Google My Business. There is more to... Read More »
Hashtag use on social networks is common. Twitter, Facebook, Google+, Instagram, Tumblr, and others all permit hashtags.
Hashtags categorize content of social media posts, and thus... Read More »
Hashtags are a staple among social media users as a mechanism for promotion and, more recently, payment.
Hashtags help to build communities around specific topics. They... Read More »
Ten years ago, search engine optimization was fairly straightforward: Make sure the search engines can crawl your site, use the right keywords, and get lots... Read More »
Facebook continually makes changes to its advertising platform. Typically, this is little more than user interface modifications in Ads Manager. But on occasion the changes... Read More »
Digital marketing is data driven. Merchants can now use data to market to their prospects with greater insight and more intelligence than ever before.
Customer relationship... Read More »
Marketing items on Pinterest may be the simplest way for Esty sellers to promote their unique crafts and vintage items.
“I love Pinterest because it makes... Read More »
Managing your online reputation is essential for establishing your brand and protecting your image. If you’re a small or medium-sized business, there are tools available... Read More »
With millions of images uploaded each day, social media is now a visual medium. Platforms such as Instagram, Snapchat, Flickr, and Vine make sharing photos... Read More »
Pinterest group boards are a quick and effective way to help you grow your followers and audience and otherwise expose your products to a wide range... Read More »
Pinterest is a great place for a business to hold a contest. Contestants can interact with a brand as they pin inspirational images. And, because... Read More »
Twitter cards are a recent advertising product that facilitates attaching rich media experiences to tweets, to promote content.
Of the nine cards available, two do not... Read More »