Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media
Alex Walser
Marketing & Advertising

Agency Founder Touts YouTube TV Ads

October 23, 2026 •

Alex Walser says YouTube TV viewers are more likely to buy, and the ad clicks cost less.

Walmart search results for cordless drill
Marketing & Advertising

Retail Media’s Opportunity Cost

October 11, 2026 •
Google Ads logo on a smartphone
Google Ads

Guardrails for Google Ads AI

October 6, 2026 •
Road sign that reads " Santa Monica 66 End of the Trail"
Content Marketing

5 Content Marketing Ideas for November 2026

October 4, 2026 •
Image of a piggy-bank stamped "ROAS"
Marketing & Advertising

ROAS’s First Source of Truth

September 27, 2026 •
Neville Medhora
Content Marketing

Copywriter Grades AI Content at 95%

September 25, 2026 •
Female in a spa shopping for beauty products
Marketing & Advertising

Omnichannel Playbook for Beauty Brands

September 22, 2026 •
Illustration of the word "Ads" next to a laptop and digital media concepts
Marketing & Advertising

Retail Media’s Margin Opportunity

September 17, 2026 •
Illustration of tools on a laptop screen
Content Marketing

My Favorite Content Tools Don’t Write a Word

September 15, 2026 •
Image of a hiking shoe and a "Sponsored" badge
Marketing & Advertising

Does Retail Media Add Value?

September 13, 2026 •
Kenny Trusnik
Marketing & Advertising

Agency Owner on New-Store Strategies

September 11, 2026 •
Video frame from Google Asset Studio of a female in an exercise setting
Google Ads

Drive Awareness with Video Sequence Ads

September 9, 2026 •
Male and female influencers behind a smartphone camera
Influencers & Affiliates

Influencers Mostly Skip Disclosure

September 4, 2026 •
Winnie-the-Pooh cartoon featuring Winnie sitting on a log by a fire
Content Marketing

5 Content Marketing Ideas for October 2026

September 3, 2026 •
Illustration of a magnifying glass over text
Content Marketing

AI Watermarks Could Censor Content

August 20, 2026 •
Illustration of a physical envelope above a keyboard
Email & Text Marketing

Email Open Bloat and Deliverability

August 13, 2026 •
Illustration of the word "Ads" above a keyboard
Google Ads

3 AI Prompts for Google Ads

August 11, 2026 •
Sarah Levinger
Marketing & Advertising

Emotion-Led Ads Cut Costs 30%

August 7, 2026 •
Illustration of a cllipboard and paper
Content Marketing

What to Know about Listicles

August 4, 2026 •
Image of Hogwarts Express in a train station
Content Marketing

5 Content Marketing Ideas for September 2026

August 3, 2026 •
Nabeel Azeez
Email & Text Marketing

Email Pro: Open Rate Is a Vanity Metric

July 31, 2026 •
Illustration of text messaging concept
Email & Text Marketing

RCS or SMS? It Depends on the Task

July 19, 2026 •
Google Ads logo on a smartphone
Google Ads

A Subtle Google Ads Bidding Change

July 14, 2026 •
Photo of charts and graphs on desk
Marketing & Advertising

AI Marketing Looks Familiar

July 9, 2026 •
Image of a mom and two children in a kitchen
Content Marketing

5 Content Marketing Ideas for August 2026

July 2, 2026 •
Image from The Inventory of a young woman in a bikini next to a swimming pool
Influencers & Affiliates

AI Forces Affiliates to Innovate or Die

June 28, 2026 •
A column graph superimposed on a human hand
Marketing & Advertising

One Metric for Total Marketing Spend

June 18, 2026 •
Google Ads logo on a smartphone
Google Ads

Takeaways on Google’s New AI Ad Features

June 16, 2026 •

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