Twitter recently launched three new features that extend the platform’s usefulness as a marketing tool for ecommerce merchants. The features are group direct messages, video, and quick... Read More »
The photo-sharing site Instagram is in a transition phase between personal and business use. Unlike Facebook or Pinterest, for instance, the site offers no business-specific... Read More »
SlideShare, the presentation software platform, may be one of the most overlooked and underutilized tools for B2B ecommerce content marketing.
There are several reasons to consider... Read More »
Pinterest is the social network for people to discover and share interesting pictures. It’s also a place for businesses to connect with consumers and influential... Read More »
WhatsApp is a mobile messaging app that allows users to communicate via free SMS style messages within the app. It launched in 2009 and gained... Read More »
If you create or curate content on the web, you may want to consider the use of software tools to automate the distribution process. Today, I... Read More »
It’s difficult to find a website or ecommerce product page that does not include sharing buttons to sites such as Facebook, Twitter, Pinterest, and others.
Many Internet... Read More »
Last week, I addressed the pros and cons of using Hootsuite for social media management. This week, I review another popular tool, Sprout Social.
Well-organized dashboard. Of... Read More »
Businesses that sell primarily to other companies can use social media to expand a brand, convey a vision, engage a community, promote products, and even provide... Read More »
This article will address how to review and retool social media marketing for 2015, to improve its effectiveness.
1. Conduct a Channel Audit
You can’t retool until you know... Read More »
Social media management platforms can save time. This is especially the case for companies and individuals that maintain a presence on multiple social sites, such... Read More »
When consumers visit your Facebook business page, they expect to see fresh content. They are much less likely to visit your page a second time... Read More »
As we look to 2015, what social media marketing trends are likely to develop? Here are six that online retailers should monitor.
1. Niche Social Networks... Read More »
Social media yet again failed to prove that it directly influences ecommerce purchase activity, a new survey reveals.
The CMO Survey, a leading source of information... Read More »
In addition to social media marketing, Twitter offers companies an easy way to expand their customer service efforts. Twitter provides shoppers with a simple and... Read More »
The social web has gone visual. One look at your Facebook News Feed provides proof. You now see more graphics, photos, and videos than ever.... Read More »
It’s time to round up the social media campaigns in 2014 that have stood out from the crowd. Here are my favorites.
1. Cancer Research #NoMakeUpSelfie
First... Read More »
In “45 Tools to Generate Content, for Ecommerce,” my article last week, I listed tools to generate content to attract and retain customers. Once you... Read More »
Earlier this month, Twitter launched a free app to assist small businesses with their holiday marketing.
Called Twitter Small Business Planner, the app offers “tactical guidance... Read More »
Twitter recently conducted a survey of 500 U.S. consumers who use the platform at least monthly and, also, participate in holiday shopping. The results provide... Read More »
With attention turned to Black Friday and Cyber Monday sales promotions, some retailers might overlook the ecommerce benefits Thanksgiving Day has to offer.
Considering the fact... Read More »
Due to its focus on fostering business-to-business relationships, LinkedIn is a social network that B2B ecommerce companies should use to build brand awareness and establish... Read More »
Twitter is possibly the least understood of all social networks used by smaller businesses. It is not unusual to hear business owners say that they... Read More »
Customer service can make or break an online business. A willingness by merchants to address customer feedback demonstrates concern, which helps assure new shoppers. It... Read More »
With more than 1.2 billion users, Facebook is one social network where holiday shopping will likely be a favorite topic of conversation.
While Facebook, like other... Read More »
The holidays will soon be upon us. With just 26 days between Black Friday and Christmas and a reported 15.5 percent growth in ecommerce sales... Read More »
In the ten years since I started blogging, I have honed a process for researching, writing, and editing. I have experimented with many tools in... Read More »
Hundreds of third-party applications and utilities are available to enhance your marketing efforts on Twitter. Here are ten that I use and recommend.
Twitterfeed automates... Read More »
A raft of new social media management platforms have arrived on the scene that contain features rivaling popular tools like Buffer, HootSuite, and Sprout Social.
Here... Read More »
The use of quality images can be the difference between 50 or 500 social media followers. From Facebook to Twitter to Pinterest to Tumblr, the... Read More »