Category

Design & Development

The nuts and bolts of an ecommerce site are design and development. We address design innovation and trends — including layouts, colors, photography, logos, video, and more. We explain the basics of code — HTML, CSS, JavaScript — as well as platforms, themes, plugins, open source, and related topics.

Code | Design & Dev Tools | Platforms & Apps | Schools & Resources | Typography & Fonts | User Experience

Platforms & Apps
Ecommerce Product Releases: September 1, 2020

September 1, 2020 • Sig Ueland

Here is a list of product releases and updates for late-August from companies that offer services to online merchants. There are updates on social commerce, brand building, shopping in augmented reality, live-streaming premium events, and ecommerce for social good.
Platforms & Apps
23 Chrome Extensions for Productivity

August 24, 2020 • Sig Ueland

Looking to supercharge your workflow? Consider installing productivity extensions on your Chrome browser. Here is a list of useful extensions from Google’s Chrome Web Store. There are tools to keep you on task and block distractions, utilize video and audio, distribute content, automate, and reduce digital clutter.
Schools & Resources
13 Logo Galleries for Inspiration

August 17, 2020 • Sig Ueland

A logo is an opportunity to establish your brand and convey your company’s unique identity. A logo gallery can help via examples and inspiration. Here is a list of helpful logo galleries.
Platforms & Apps
Ecommerce Product Releases: August 16, 2020

August 16, 2020 • Sig Ueland

Here is a list of product releases and updates for mid-August from companies that offer services to online merchants. There are updates on virtual conferences, international payments, ad tracking, carbon-neutral deliveries, returns automation, and seller financing.
Platforms & Apps
13 Platforms for Shoppable Video

August 3, 2020 • Sig Ueland

Video is increasingly impacting ecommerce. Consumers use it for purchase decisions. Influencers live-stream product endorsements. And brands deploy video for engagement and product offerings. Here is a list of platforms for shoppable video.
Platforms & Apps
Ecommerce Product Releases: August 2, 2020

August 2, 2020 • Sig Ueland

Here is a list of product releases and updates for late July from companies that offer services to online merchants. There are updates on live commerce, installment payments, cross-border sales, packaging, targeting, and omnichannel services.
Platforms & Apps
23 Useful, Free Plugins for WooCommerce

July 28, 2020 • Sig Ueland

The WooCommerce plugin launched in 2011, enabling users to turn their WordPress sites into ecommerce storefronts. Today, approximately one-fourth of all online stores use WooCommerce, which is now owned by Automattic, parent of WordPress. Here is a list of useful plugins to enhance your WooCommerce store.
Schools & Resources
Reading List: Charlie Casey of LoyaltyLion

July 23, 2020 • PEC Staff

"Reading List" is an occasional series where we ask ecommerce professionals to name some of their favorite books and blogs and tell us why. For this installment, we corresponded with Charlie Casey. He is CEO and co-founder of LoyaltyLion, a data-driven loyalty and engagement platform.
Platforms & Apps
Evolving Tech Stack Enables High Performance Ecommerce

July 22, 2020 • Armando Roggio

The technologies powering the web and mobile applications never stop evolving. Each new phase creates opportunities for businesses. The latest iteration is the expansion of so-called edge network capabilities, which help online merchants improve performance and user experience. Both are fundamental to Google's new "web vitals" initiative.
Platforms & Apps
Ecommerce Product Releases: July 15, 2020

July 15, 2020 • Sig Ueland

Here is a list of product releases and updates for mid-July from companies that offer services to online merchants. There are updates on social commerce, live streaming, payments, experience optimization, and augmented reality storefronts.
Schools & Resources
To Master Data Visualization, Start with These 3 Books

July 14, 2020 • Rebeca Pop

Your boss requested an urgent report that shows the trends of key metrics in Google Analytics. You need to locate the data and create a few charts. What kind of charts should you choose? What colors? Here are three books to get started with data visualization.
Schools & Resources
13 Free Themes for Publishing on Ghost

July 13, 2020 • Sig Ueland

Ghost is an open-source publishing platform. Started as a Kickstarter campaign by a former developer with WordPress, Ghost offers simple content management and built-in features for search engine optimization and email newsletters. Here is a list of free templates to publish content on Ghost.
Design & Dev Tools
Drag-and-drop Ecommerce Tools Are on the Rise

July 8, 2020 • Armando Roggio

For years, ecommerce platform providers have sought to make it easy for SMBs to present and sell products online. Current offerings from Shogun, BigCommerce, and Wix demonstrate that ease-of-use and lack of coding are still in demand.
Platforms & Apps
Ecommerce Product Releases: July 1, 2020

July 1, 2020 • Sig Ueland

Here is a list of product releases and updates for late June from companies that offer services to online merchants. There are updates on website builders, logistics tools, free product listings, predictive artificial intelligence, product recommendations, social commerce, and shoppable videos.
Design & Dev Tools
3 Excellent Performance Testing Tools from Google

June 24, 2020 • Armando Roggio

How quickly a web page loads and becomes interactive is closely related to user experience and conversions, and thus sales and profit. Google has three helpful testing tools to understand how well a website is performing and, also, how to improve it.
Platforms & Apps
Ecommerce Product Releases: June 14, 2020

June 14, 2020 • Sig Ueland

Here is a list of product releases and updates for mid-June from companies that offer services to online merchants. There are updates on visual search, lending, loyalty programs, payments, fraud protection, and gaming.
Schools & Resources
14 New Ecommerce Books for Summer 2020

June 8, 2020 • Sig Ueland

Here's a batch of new ecommerce books for summer and early fall reading. There are titles on startup funding, podcasting, branding, entrepreneurialism, international trade, the psychology of social networking, and the science of happiness.
Design & Dev Tools
20 Free Web Design Tools from Spring 2020

June 2, 2020 • Sig Ueland

Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from spring 2020. There are designer and developer apps, coding resources, color tools, fonts, and more.
Platforms & Apps
Ecommerce Product Releases: June 1, 2020

June 1, 2020 • Sig Ueland

Here is a list of product releases and updates for late-May from companies that offer services to online merchants. There are updates on social commerce, financial products for merchants, self-service ad platforms, selling on Amazon, and quick-launch commerce services.
Schools & Resources
14 YouTube Channels to Grow an Ecommerce Business

May 26, 2020 • Sig Ueland

Ecommerce merchants can get plenty of free help on YouTube — from step-by-step software tutorials to strategies from entrepreneurs. Here is a list of YouTube channels for ecommerce merchants.
Schools & Resources
Reading List: Adriana Iordan of 2Checkout

May 19, 2020 • PEC Staff

“Reading List” is an occasional series where we ask ecommerce professionals to name some of their favorite books and blogs and tell us why. For this installment, we corresponded with Adriana Iordan. She is vice president of product management and growth services at 2Checkout.
Platforms & Apps
Ecommerce Product Releases: May 17, 2020

May 17, 2020 • Sig Ueland

Here is a list of product releases and updates for mid-May from companies that offer services to online merchants. There are updates on online payments, loyalty programs, selling on Amazon, virtual reality, and more.
Platforms & Apps
Ecommerce Product Releases: May 4, 2020

May 4, 2020 • Sig Ueland

Here is a list of product releases and updates for early May from companies that offer services to online merchants. There are updates on keyword research tools, bid optimization, product returns, video tools, payment platforms, Google Shopping, Etsy listings, and more.
Design & Dev Tools
15 New Video Tools for Creating, Editing, Sharing

April 27, 2020 • Sig Ueland

For merchants who want to create, edit, and share videos, there are plenty of new innovative online tools for little or no expense. Here is a list of recently released tools from online video platforms and social media applications.
Design & Development
Capture Gmail Messages in a Google Sheet

April 22, 2020 • Armando Roggio

With Google Apps Script, marketers can capture Gmail messages, parse them for relevant information, and add them row-by-row to a Google spreadsheet. This can be especially helpful for capturing leads or contacts.
Platforms & Apps
Ecommerce Product Releases: April 16, 2020

April 16, 2020 • Sig Ueland

Here is a list of product releases and updates for mid-April from companies that offer services to online merchants. There are updates on email marketing, automated product recommendations, social media toolkits, logistics, social commerce, and tracking the digital economy.
Schools & Resources
13 Free SEO Courses, Beginner to Advanced

April 7, 2020 • Jill Kocher Brown

Being stuck at home due to Covid-19 is an excellent time to improve your search engine optimization skills. The following seven learning sites offer, collectively, 13 free SEO courses. Some include free certificates of completion to showcase your new skills on LinkedIn or elsewhere.
Schools & Resources
11 New Ecommerce Books for Spring 2020

March 29, 2020 • Sig Ueland

Being stuck indoors is an opportunity to catch up on ecommerce reading! Here is a batch of new ecommerce books for spring. There are titles on digital marketing, brand development, artificial intelligence, affiliate marketing, startup financing, and podcasting.
Design & Dev Tools
22 Free Web Design Tools from Winter 2020

March 23, 2020 • Sig Ueland

Resources from the design community can add value to your ecommerce site. Here is a list of new web tools and design elements from winter 2020. There are designer and developer apps, coding resources, color tools, fonts, and more. All of these tools are free, though some also offer premium versions.
Platforms & Apps
17 Collaboration Tools for Remote Workers

March 16, 2020 • Sig Ueland

The recent surge in home-based workers due to the coronavirus has made it a necessity to use tools that allow workers to collaborate from afar. Fortunately, there are plenty of tools to facilitate remote work without feeling isolated. Here is a list of collaboration tools for remote workers.

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