Page 260 – Practical Ecommerce

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Business
Green Commerce Is Good Commerce

December 5, 2007 • PEC Staff

There are a lot of reasons why online retailers should start seeing green in a whole new way: Conserving energy and supplying environmentally sound products and services is good for the environment and the bottom line. Large retailers like Target, Wal-Mart and The Home Depot naturally ...
Conversion
Web Analytics

December 3, 2007 • Michael Stebbins

Web analytics is a looking glass into the health and productivity of an online presence. Your online presence includes your website, your advertising, and any blogs, forum posts or web pages that mention you or otherwise link to your site. If your website affects your revenue in any way...
Social Media
Social Media Comes Of Age

December 3, 2007 • Paul Chaney

Seemingly, everywhere you look these days, people are talking about social media online technologies and websites that people use to share content, opinions, insights and experiences. It's Facebook this or MySpace that, and those are only two of the myriad of such sites that comprise th...
Marketing & Advertising
SEO Report Card: Oreweb.ca

December 3, 2007 • Jeff Muendel

ORE stands for Office Resources and Equipment, and not surprisingly the website sells business office equipment. What is surprising about this Canadian company is the way its website is designed. It’s an interesting blueprint that uses JavaScript and frames to load pages into a single U...
Business
Infopia President, CEO and Board Member Bjorn Espenes

November 30, 2007 • PEC Staff

Pat Callahan is joined by Bjorn Espenes for a timely discussion about what merchants should be focusing on in the coming weeks before the holiday season.
Marketing & Advertising
If Website Is Broke, Don’t Go Broke Fixing It

November 28, 2007 • Jeff Muendel

Traffic down? Conversions starting to wane? It could be any number of SEO issues. Finding free online tools to hone search optimization for an ecommerce site can be tough. There are a lot of them out there, often promotional in nature, and they offer varying degrees of features and reli...
Conversion
Social Site Search

November 28, 2007 • Pat Callahan

Fast, which may be a company best known for specializing in site search, has launched a product platform that is looking to socialize the ecommerce storefront search function. It’s called FAST Recommendations, and it is based on offering product recommendations similar to those of Amazo...
Conversion
PPC Report Card: Cheapbowlingballs.com

November 27, 2007 • Greg Laptevsky

Cheapbowlingballs.com is a three-year-old ecommerce business that sells bowling balls and accessories. The site has Google and Yahoo! pay-per-click campaigns running with ad spend of $2,000 and $1,000 per month, respectively. Cheapbowlingballs.com has approached Practical eCommerce for ...
Business
Ten More Great Ecommerce Ideas

November 26, 2007 • PEC Staff

Practical eCommerce recently asked a number of industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten more of them had to say. Work To Build Customer Loyalty "In a world of high technology, it's the personal touch that stands...
Business
TrialPay CEO Alex Rampell

November 21, 2007 • PEC Staff

Pat Callahan is joined by Alex Rampell. The two discuss the details of TrialPay, a unique payment platform, which allows customers to pay for one item by trying or buying ...
Conversion
Biggest AdWord Mistakes

November 20, 2007 • Mat Greenfield

Practical eCommerce asked Senior Contributor and website conversion expert Mat Greenfield, founder of Conversion Results, for his take on the biggest AdWord mistakes a website could make. If your AdWords' campaign is having troubles, it may be due to one of the following: Having too ma...
Conversion
Usability Report Card: Lucky-devil.com

November 20, 2007 • Richard Kerr

Lucky-devil.com’s tag line succinctly states its purpose: “Presents for Kiwis in the UK and NZ” (Kiwis being the nickname for New Zealanders, not the fruit). The site “soft launched” at the start of October before its official launch on Nov. 1, and the owners are committed to making as ...
Business
Ten Great Ecommerce Ideas

November 18, 2007 • PEC Staff

Practical eCommerce recently asked a number of industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten of them had to say. Make A Promise And Keep It Seth Godin Founder and Original Squid Squidoo.com "The number one asset y...
Business
Interview: Retail Lobbyist On The Future Of Regulation

November 18, 2007 • PEC Staff

Local, state and federal governments are impacted by ecommerce activities. Local and state governments feel the loss of sales taxes when ecommerce firms don't properly collect them from their customers. And all elected local, state and federal officials receive complaints from constitue...
Business
LTU Technologies Vice President Kevin Smith

November 16, 2007 • PEC Staff

Pat Callahan is joined by Kevin Smith, as the two discuss copyright infringement and how businesses can protect themselves.
Checkout Tactics
Be Sure To Simplify Checkout

November 15, 2007 • Pamela Hazelton

There have been many a debate about how to siphon shoppers into the checkout process quickly, and just as expeditiously get them to the final invoice page. The words easy, simplified and ‘lightning fast’ come to mind during such arguments, while retailers and advisers sight statistics, ...
Conversion
Google Expands Ad Reach

November 14, 2007 • Greg Laptevsky

In another advertising venture offline, Google recently announced an extension of its Print Ads initiative. The program, which Google originally began testing in 2006, now includes more than 225 newspapers, with a circulation of roughly 30 million. It’s what is being promoted as newspap...
Business
Interview: Oneupweb CEO On The Future Of Search

November 14, 2007 • PEC Staff

As Google continues to stake its claim as the universal search app, many may wonder if the trend will continue. Practical eCommerce asked Lisa Wehr, the CEO and Founder of Oneupweb, an integrated online marketing firm, for her views not only on Google, but also about the future of onlin...
Conversion
Google Audio Ads Look To Make Some Noise

November 13, 2007 • Greg Laptevsky

Have you ever considered a radio campaign as a method to increase awareness of your organization’s online presence? Recently, Google announced that its Audio Ads are available through the AdWords account interface. Not only could this present a viable marketing opportunity to reach cons...
Business
Interview: buySAFE Founder On The Future Of Shopping Carts

November 12, 2007 • Brian Getting

There are hosted shopping carts, licensed shopping carts and custom carts. Every ecommerce merchant uses a cart, and we've asked Steve Woda, chairman and founder of buySAFE, a firm that offers insurance for the safety and reliability of ecommerce transactions, for his views on the look ...
SEO
Video: SEO Update

November 8, 2007 • Stephan Spencer

In February 2006, Contributor Stephan Spencer, founder and CEO of search-firm Netconcepts, critiqued the search engine optimization efforts of Discountflies.com, following a request from that company. In this SEO Report Card critique, Spencer issued a C- for an overall SEO grade. In ...
Business
NetSuite Ecommerce Subject Matter Expert Baruch Goldwasser

November 8, 2007 • PEC Staff

Contributing Editor Pat Callahan is joined by Baruch Goldwasser for an interesting conversation about, among other things, the future of ecommerce.
Marketing & Advertising
SEO Report Card: Back40books.com

November 7, 2007 • Jeff Muendel

According to the site’s “About Us” page, Back 40 Books is run by back-to-nature people and the books they sell on their site are predominantly focused on issues related to that lifestyle. It also sounds as if the website was put together by these same outdoor people with little help fro...
Conversion
Conversion: Experimentation Is Key

November 7, 2007 • Mat Greenfield

Deep down, we conversion experts carry a secret that we don't want you to know. Even though there are proven conversion principles which apply to any website, as well as many best-practices, which could be applied to improve most sites, there is a large grey area where we experts are f...
Platforms & Apps
Microsoft Exec on Future of Software

November 7, 2007 • PEC Staff

Many industry experts, such as Microsoft's Baris Cetinok, believe software will increasingly migrate to web-based applications and away from localized, licensed products.
Business
Interview: Future of Online Payments

November 5, 2007 • PEC Staff

Most ecommerce merchants rely on credit card purchases for their products and services. The industry is rapidly changing, and we asked Philip Beck, the CEO and founder of Planet Payment, for his take on the future of online payments. Planet Payment offers banks and merchants solutions f...
Conversion
Ecommerce Facebook Applications

November 5, 2007 • Jeff Muendel

Facebook.com — a company that less than a year ago looked like fools for not accepting Yahoo’s bid to purchase it — has become the powerhouse of social media websites. It’s been said that much of the success is due simply to Facebook being the latest in a string of recently-hip online s...
Business
IP Commerce Platform Evangelist Tyler Hannan

November 2, 2007 • PEC Staff

Listen Contributing Editor Pat Callahan is joined by IP Commerce Platform Evangelist Tyler Hannan for a lively discussion about PCI and the future of online fraud.
Business
Enterprise Zones: Ecommerce Catches A Break

October 31, 2007 • Michael A. Cox

For anyone who doesn’t think ecommerce is a viable part of the world economy and plays a role in job creation and tax base expansion, here’s a flash: Ecommerce businesses are now eligible, at least in Oregon, for special tax incentives when they locate in enterprise zones, which are geo...
Business
Interview: Ecommerce Implications From Social Media

October 31, 2007 • PEC Staff

Without question, the popularity of social media sites such as MySpace, Facebook and Twitter show no signs of declining. Practical eCommerce asked Web Strategist and Forrester Research Senior Analyst Jeremiah Owyang his views on social media and its potential impact on ecommerce. P...