Page 27 – Practical Ecommerce

Category

Social Media
AI Tools for Better Social Media Profiles

November 7, 2023 • Ann Smarty

Done well, social media profiles entice followers and drive website engagement.
Platforms & Apps
Ecommerce Product Releases: Nov. 6, 2023

November 6, 2023 • Sig Ueland

This week's list of upgrades and rollouts includes same-day deliveries, customer intelligence tools, conversational commerce, payment options, and more.
Content Marketing
5 Content Marketing Ideas for December 2023

November 5, 2023 • Armando Roggio

In December, consider Santa's List Day, AI suggestions, looking back and ahead, and self-gifting guides.
Business
New Beginnings for Beardbrand

November 3, 2023 • Eric Bandholz

2023 started rough for Beardbrand, but better days have arrived. It's a new beginning for a venerable company.
SEO Tools
How to Set up Organization Schema

November 2, 2023 • Ann Smarty

Google's use of structured data is shifting from producing rich snippets to explaining purpose and content.
SEO Tools
2 (Imperfect) Ways to Block Bard

October 31, 2023 • Ann Smarty

How to block Google Bard without jeopardizing organic search traffic?
Platforms & Apps
Ecommerce Product Releases: Oct. 30, 2023

October 30, 2023 • Sig Ueland

This week: AR try-on tools, reverse logistics, delivery insurance, AI-powered advertising, point-of-sale tools, cross-border payments, livestream shopping, more.
Google Ads
New ‘Search Themes’ Boost Performance Max Ads

October 30, 2023 • Armando Roggio

Google's new targeting feature allows advertisers to finetune a target audience, improving performance.
Social Media
20 Popular Pinterest Accounts for Marketing Inspiration

October 29, 2023 • Sig Ueland

More than half of Pinterest users access the platform to shop. The number of buyable products has increased 50% year over year.
Email & Text Marketing
Retention.com Founder on ‘Email Laundering’

October 27, 2023 • Eric Bandholz

Linking anonymous website visitors to their email addresses is big business.
Technical SEO
SEO: How to Target Countries

October 26, 2023 • Ann Smarty

Cross-border ecommerce is booming. Here's how to ensure a site ranks in organic search for a targeted country.
Schools & Resources
13 Courses to Learn Ecommerce Skills

October 25, 2023 • Sig Ueland

Plenty of free or inexpensive courses can help advance ecommerce skills. Here's our rundown.
Technical SEO
SEO for SGE

October 24, 2023 • Ann Smarty

Google's AI-powered Search Generative Experience will soon roll out to all users, replacing the current layout and results.
Analytics & Data
Brand Metrics for Ecommerce Companies

October 23, 2023 • Armando Roggio

Consumers' views of a brand impact sales. The challenge is measuring those views.
Platforms & Apps
Ecommerce Product Releases: Oct. 23, 2023

October 23, 2023 • Sig Ueland

This week: drone deliveries, generative AI, tracking, verified reviews, social media ads, shoppable videos, and livestream shopping.
Shipping & Fulfillment
Ecommerce Returns Becoming Easier, Cheaper

October 22, 2023 • Armando Roggio

Providers such as Happy Returns, Pollen, and even Uber are streamlining the returns process.
Social Media
New TikTok Shop Spurs BK Beauty

October 20, 2023 • Eric Bandholz

The Austin, Texas-based direct-to-consumer cosmetics brand has experienced big success. Early sales from TikTok Shop are promising.
SEO Tools
Google’s SITE Operator Is a Top SEO Tool

October 19, 2023 • Ann Smarty

Google's site: is a longstanding advanced search operator. It's handy for finding indexing errors, internal pages for linking and updating, and much more.
Design & Dev Tools
4 AI Tools to Condense Text, Audio, Video

October 17, 2023 • Ann Smarty

Sophisticated tools can now analyze, summarize, repurpose, and explain content — supercharging productivity.
Platforms & Apps
Ecommerce Product Releases: Oct. 16, 2023

October 16, 2023 • Sig Ueland

This week: holiday shipping, B2B payments, returns and reverse logistics, digital wallets, social media advertising, more.
Product Pages
How to Test Product Bundles to Boost Profits

October 16, 2023 • Armando Roggio

Done right, product bundles drive average order values, repeat sales, and profits. The key is testing configurations, prices, and more.
On-page SEO
How to Recover from Google’s Helpful Content Update

October 15, 2023 • Ann Smarty

Google's helpful content guidelines aren't particularly helpful. Here are suggestions for affected sites.
Photography & Video
For Manly Bands, Manufacturing Is Storytelling Gold

October 13, 2023 • Eric Bandholz

The making of rings from Jack Daniel's whiskey barrels creates compelling video, perfect for storytelling.
Google Ads
Value-based Bidding Drives Google Ads Success

October 12, 2023 • Matthew Umbro

Automated bid strategies based on conversion values and target ROAS produces the most profits.
Social Media
AI Tools to Create Social Media Videos

October 10, 2023 • Ann Smarty

Producing social media videos has never been easier or more impactful.
Analytics & Data
New GA4 Shopper Journey Reports Are Powerful

October 9, 2023 • Armando Roggio

New Google Analytics reports break down the shopping and checkout stages, facilitating optimization at each step.
Platforms & Apps
Ecommerce Product Releases: Oct. 9, 2023

October 9, 2023 • Sig Ueland

This week's updates include email marketing, generative AI, carbon-neutral delivery, returns delivery, B2B tools, point-of-sale tools, and full-stack commerce technology.
Email & Text Marketing
New Gmail and Yahoo Policies Impact Ecommerce

October 8, 2023 • Armando Roggio

New rules from top email services aim to reduce spam and deliver messages that recipients want.
Business
Batch CBD Masters SEO and Affiliates

October 6, 2023 • Eric Bandholz

Wisconsin-batched Batch grows its own hemp plants and manufactures CBD goods for itself and external brands.
SEO Tools
4 Uses of Google’s URL Inspection Tool

October 5, 2023 • Ann Smarty

Search Console can identify non-indexed pages, duplicate content, crawl errors, and more.