Page 26 – Practical Ecommerce

Category

Design & Dev Tools
Ecommerce Product Releases: December 11, 2023

December 11, 2023 • Sig Ueland

New products for merchants this week include tools for email marketing, B2B payments, streaming video ads, marketplaces, and more.
Social Media
The Key to Successful Advertising

December 10, 2023 • Andrew Broadbent

Emotions drive most purchase decisions, not product specs or features.
Business
Argentina Suppliers Fuel Palermo House

December 8, 2023 • Eric Bandholz

The direct-to-consumer furniture brand is known for the Dune Lounger, a mix of a luxury beanbag and a vintage chair.
Technical SEO
SEO Signals from SERPs

December 7, 2023 • Ann Smarty

The search result page for any query provides signals for optimizing for that term.
Google Ads
Google Ad Tactics for 2024

December 7, 2023 • Matthew Umbro

Google Ads is already incorporating AI into its interface. More changes are coming, including the elimination of third-party cookies.
Customer Retention
How to Break Even on Customer Acquisition

December 5, 2023 • Charles Nicholls

Increasing first-time order values can recoup the cost of acquiring that buyer.
Design & Dev Tools
AI Tools to Analyze Complex Documents

December 5, 2023 • Ann Smarty

Deciphering a long or complex document is daunting and time-consuming. Enter AI.
Platforms & Apps
Ecommerce Product Releases: December 4, 2023

December 4, 2023 • Sig Ueland

This installment of our weekly industry rundown includes new website builders, supply chain tools, fulfillment services, AI marketing platforms, and more.
Content Marketing
5 Content Marketing Ideas for January 2024

December 3, 2023 • Armando Roggio

This month's installment includes topics for "national days," promotional calendars, product innovation, and more.
Business
Beard-care Founder on Juggling Brands

December 1, 2023 • Eric Bandholz

Brio, Eric Steckling's male grooming company, was running smoothly. Then it acquired a teeth whitener.
Link Building
How Topic Authority Impacts SEO

November 30, 2023 • Ann Smarty

Google's assessment of expertise and trust is critical in achieving top rankings.
Design & Dev Tools
17 Free Web Design Tools, Fall 2023

November 28, 2023 • Sig Ueland

Every quarter we publish a rundown of new, free digital design tools. This installment includes color palettes, UX design, presentations, fonts, and more.
Design & Dev Tools
Custom GPTs for Marketers

November 27, 2023 • Ann Smarty

Creative GPTs can generate logos, web layouts, content analysis, brand messaging, and much more.
Platforms & Apps
Ecommerce Product Releases: Nov. 27, 2023

November 27, 2023 • Sig Ueland

Many companies provide software and services for ecommerce merchants. Every week we publish a rundown of new updates and releases.
Business
A Mobile Milestone for Christmas 2023

November 26, 2023 • Armando Roggio

This holiday season, more U.S. online shoppers will purchase on smartphones than desktops. It's a first.
Platforms & Apps
My Top Ecommerce Tools for 2024

November 24, 2023 • Andrew Broadbent

Any list of helpful ecommerce tools would be extensive. Here are five must-haves per our correspondent.
Technical SEO
3 New Metrics for Today’s SEO

November 23, 2023 • Ann Smarty

Modern search result pages are much more than 10 blue links. SEO performance metrics have changed, too.
SEO Tools
3 AI-powered SERP Analyzers

November 21, 2023 • Ann Smarty

Google has long relied on AI for organic rankings. Now search optimizers are using it too.
Design & Dev Tools
Will Custom GPTs Boost Ecommerce?

November 20, 2023 • Armando Roggio

OpenAI and Amazon Web Services now offer custom generative AI builders. We see benefits for merchants, potentially.
Platforms & Apps
Ecommerce Product Releases: Nov. 20, 2023

November 20, 2023 • Sig Ueland

New releases this week address video commerce, ecommerce marketing, social commerce, cross-border payments, composable commerce, more.
Platforms & Apps
21 New Shopify Tools to Explore

November 19, 2023 • Sig Ueland

Shopify's "Editions Summer '23" includes over 100 new platform features. Here are 21 of them.
Fraud Prevention
Disputifier Founder on Winning Chargebacks

November 17, 2023 • Eric Bandholz

Recover false payment chargebacks with data and automation software, says Mark Wagner.
Analytics & Data
GA4: User Acquisition vs. Sessions

November 16, 2023 • Ann Smarty

Google Analytics 4 segregates traffic reports by user and session. Here's the difference.
Social Media
AI Tools to Create Reels, TikToks, Shorts

November 14, 2023 • Ann Smarty

Producing mini videos for social media once took hours. No more.
Content Marketing
Ecommerce Benefits of Content Marketing

November 14, 2023 • Armando Roggio

Done well, content helps merchants attract, engage, and retain customers.
Platforms & Apps
Top Shopify Updates in Editions Summer ’23

November 13, 2023 • Andrew Broadbent

Shopify's latest Editions rundown included 100 new platform features. Our correspondent chooses his top six.
Platforms & Apps
Ecommerce Product Releases: Nov. 13, 2023

November 13, 2023 • Sig Ueland

This week: composable commerce, AI-powered shopping, open banking, tax compliance, cross-border logistics, holiday shopping promotions, more.
Google Ads
Google Ads Holiday Timesavers

November 12, 2023 • Matthew Umbro

Don't waste time on menial advertising tasks. Here are four handy productivity boosters.
Business
Swing Dancing Business Booms

November 10, 2023 • Eric Bandholz

Ryan Hunter Masters's love of dancing evolved into online video courses. Sales followed.
Customer Retention
Are Cross-selling and Personalization Now the Same?

November 7, 2023 • Armando Roggio

AI-driven ecommerce personalization seemingly eliminates traditional cross-selling, but crucial differences remain.