Page 25 – Practical Ecommerce

Category

Amazon & Marketplaces
Simple Modern CEO on Competitive Markets

January 12, 2024 • Eric Bandholz

Per Mike Beckham, lots of competitors mean lots of potential customers.
SEO Tools
6 Handy SEO Autocomplete Tools

January 11, 2024 • Ann Smarty

Autocomplete suggestions are based on search volume and thus helpful for keyword research.
Platforms & Apps
Ecommerce Product Releases: January 10, 2024

January 10, 2024 • Sig Ueland

This week's rundown includes updates involving loyalty programs, live-selling, generative AI, video players, fraudulent reviews, return shipping, and more.
Schools & Resources
10 New Ecommerce Books for Winter 2024

January 10, 2024 • Sig Ueland

This installment of our quarterly rundown includes titles on launching and transforming a business, generative AI, team-building, creativity, and more.
Design & Dev Tools
AI Is Transforming Online Video

January 9, 2024 • Ann Smarty

New tools are crazy advanced, mimicking a user's speech, voice, and lip movements.
Staffing
Q&A: Ecommerce Employment in 2024

January 8, 2024 • Kerry Murdock

"It's like Baskin-Robbins. There are 31 flavors of available candidates — interim, permanent part-time, full-time, per-project, onside, remote, partial remote, and fractional."
Customer Retention
Omnichannel Retail Will Accelerate in 2024

January 8, 2024 • Armando Roggio

Five developments will likely hasten the convergence of ecommerce and physical selling
Google Ads
How to Forecast PPC Costs and Revenue

January 7, 2024 • Matthew Umbro

Does increased spend on Google Ads produce more revenue? Here's a framework to help decide.
Marketing & Advertising
Brand Building Is World Building

January 5, 2024 • Eric Bandholz

Joe Anhalt, a growth marketer, says merchants should bring shoppers into their world. He says brand-building is world-building.
Technical SEO
AI SEO for Brand Names

January 4, 2024 • Ann Smarty

Consumers search companies' names during purchase journeys. AI-driven search results complicate optimization tactics.
Platforms & Apps
Ecommerce Product Releases: January 3, 2024

January 3, 2024 • Sig Ueland

This week: new tools for website builders, email marketing, livestream shopping, mobile shopping, chatbots, international shipping, and virtual product simulators.
Design & Dev Tools
Does ChatGPT Know Your Company?

January 2, 2024 • Ann Smarty

Marketers are now tracking a brand's inclusion in ChatGPT responses.
Content Marketing
5 Content Marketing Ideas for February 2024

January 1, 2024 • Armando Roggio

Pizza, marriage, evolution, wine, and leap year are compelling content topics for February 2024.
Platforms & Apps
20 Open Source Ecommerce Platforms

December 31, 2023 • Sig Ueland

Open-source platforms are flexible, composable, and highly customizable. Here's the all-new update to our longstanding list.
Schools & Resources
Help for Mediocre Writers

December 29, 2023 • Eric Bandholz

To David Perell, writers and readers are thinkers and doers.
SEO
My Top SEO Tutorials for Beginners

December 28, 2023 • Ann Smarty

Optimizing a site for search engines is complicated. Here are helpful primers for getting started.
SEO Tools
AI Tools for SEO Keyword Intent

December 26, 2023 • Ann Smarty

The intention of searchers drives Google's organic rankings more than keywords alone.
Platforms & Apps
Ecommerce Product Releases: December 25, 2023

December 25, 2023 • Sig Ueland

This installment includes new services for social commerce, buy-now-pay-later options, generative AI, video email, analytics, website builders, and more.
Inventory
New FBA Tool Points to Future of Inventory Management

December 24, 2023 • Armando Roggio

Amazon's new minimum inventory fee and AI tool foretell industry-wide optimization models.
Platforms & Apps
Postscript SMS Aims for Best in Class

December 22, 2023 • Eric Bandholz

Company president says focus on SMS for Shopify brands equates to market-leading performance.
SEO
10 Do-it-yourself SEO Tips to Save Money

December 21, 2023 • Ann Smarty

With time and effort — not money — merchants of any size can improve organic search rankings.
Finance
Q&A: Ecommerce Acquisitions Steady in 2023

December 20, 2023 • Kerry Murdock

The founder of Quiet Light, a digital business brokerage, describes steady deal flow in 2023, a return to normal from the frenzied market of 2021.
Content Marketing
AI Tools for SEO Content Briefs

December 19, 2023 • Ann Smarty

The power of AI to digest data from many sources results in next-generation content briefs.
Checkout Tactics
How I Restrict Coupon Abuse

December 18, 2023 • Andrew Aversa

Will widespread abuse of coupon codes prompt merchants to seek other types of promotions?
Platforms & Apps
Ecommerce Product Releases: December 18, 2023

December 18, 2023 • Sig Ueland

This week's rundown includes new tools for headless commerce, cross-border logistics, payments, SMS marketing, and last-mile emissions.
Marketing & Advertising
iOS 17 Will Impact Podcast Ad Metrics

December 17, 2023 • Armando Roggio

iOS 17 includes a change to how Apple automatically downloads episodes, likely lowering that reported metric.
Business
Bushbalm Normalizes Bikini-line Skincare

December 15, 2023 • Eric Bandholz

Selling lotions for razor burns along bikini lines is a booming business. The name is memorable, too.
SEO Tools
Clean Up XML Sitemaps with Search Console

December 14, 2023 • Ann Smarty

Error-free sitemaps streamline Googlebot crawls, elevating indexation and assisting in understanding the structure.
Marketing & Advertising
10 Outstanding Marketing Campaigns from 2023

December 12, 2023 • Sig Ueland

This installment of our annual rundown of notable marketing includes campaigns from McDonald's, Dunkin', Heineken, Apple, Coca-Cola, Pepsi, and more.
Design & Dev Tools
AI Tools for Video Timestamps, ‘Key Moments’

December 11, 2023 • Ann Smarty

Timestamps on a YouTube video help Google understand it for "key moments" in organic search results.