Page 28 – Practical Ecommerce

Category

Design & Dev Tools
Comparing 4 Image-to-text AI Tools

October 3, 2023 • Ann Smarty

Drop a photo into an AI vision technology tool and receive product descriptions, social media captions, and more. We test four leading providers.
Content Marketing
5 Content Marketing Ideas for Nov. 2023

October 2, 2023 • Armando Roggio

Black Friday, sandwiches, elections, board games, and aviation are a few tempting topics for November 2023.
Platforms & Apps
Ecommerce Product Releases: Oct. 2, 2023

October 2, 2023 • Sig Ueland

This week's updates include shipping labels, B2B tools, ad targeting, virtual experiences, fulfillment, and generative AI.
Content Marketing
Advertorials Bridge Storytelling and Selling

October 1, 2023 • Armando Roggio

Print publishers have long used advertorials to drive immediate sales. Online merchants can use them, too.
Business
In-person Markets Spur Mountain Apparel Brand

September 29, 2023 • Eric Bandholz

Mt. Rainier in Washington State inspires David Lindahl's clothing company, a side-hustle evolving to full time.
Shipping & Fulfillment
Ecommerce Drone Delivery Is Coming

September 28, 2023 • Sig Ueland

Recent advances include approvals by the U.S. FAA for deliveries beyond visual line of sight. Early adopters include Walmart, Amazon, other retailers.
Social Media
ChatGPT Prompts for Social Media Marketing

September 26, 2023 • Ann Smarty

The right prompts can increase social media productivity with idea suggestions, sample posts, repurposed content, and more.
Analytics & Data
How Traffic Sources Impact Online Sales

September 25, 2023 • Armando Roggio

Knowing where new or repeat customers start the journey is the first step for higher conversions.
Platforms & Apps
Ecommerce Product Releases: Sept. 25, 2023

September 25, 2023 • Sig Ueland

Updates this week include fulfillment, point-of-sale platforms, social commerce, flexible payment options, and AI-powered customer service.
Email & Text Marketing
Benefits of Email Opt-outs

September 24, 2023 • Samantha Collier

Holidays can be painful for consumers. Allowing subscribers to temporarily opt-out of promotional emails can lower unsubscribes and drive trust.
Social Media
Build a Community, Says Sendlane CEO

September 22, 2023 • Eric Bandholz

How does an email and SMS platform compete with Klaviyo? Via a community, says founder Jimmy Kim.
SEO
SERP Signs of a Trusted Brand

September 21, 2023 • Ann Smarty

A site's trustworthiness could be its top ranking factor. Google provides clues on search result pages.
Content Marketing
Best Content Types for ChatGPT

September 19, 2023 • Ann Smarty

ChatGPT cannot share personal experiences, but it can help with rote descriptions, repurposed text, and more.
Platforms & Apps
Ecommerce Game-changers (in 2014)

September 18, 2023 • Armando Roggio

We described in 2014 five technologies that would change ecommerce. They didn't.
Platforms & Apps
Ecommerce Product Releases: Sept. 18, 2023

September 18, 2023 • Sig Ueland

This week's installment includes updates to Amazon's shipping software, new Meta ad tools, new Pinterest ad formats, and much more.
Business
How Ecommerce Stores Become Sustainable

September 17, 2023 • Matt Tutt

Online merchants have an outsized impact on the environment.
Business
Entrepreneur’s Advice on Frivolous Lawsuits

September 15, 2023 • Eric Bandholz

Should a business contest improper suits or pay the money and move on?
On-page SEO
Cross-border SEO for Same-language Sites

September 14, 2023 • Ann Smarty

How do merchants optimize organic rankings for country-specific sites, all in the same language?
Schools & Resources
13 New Ecommerce Books for Fall 2023

September 12, 2023 • Sig Ueland

This installment of our quarterly rundown includes titles on B2B marketing, cryptocurrencies, AI, email, big data, and much more.
Platforms & Apps
How to Train ChatGPT for Better Responses

September 12, 2023 • Ann Smarty

ChatGPT's responses are generic by default. Here's how to customize them to your business or product.
Platforms & Apps
TikTok Replaces ‘Storefront’ with ‘Shop’

September 11, 2023 • Samantha Collier

TikTok Shop enables consumers to buy products without leaving the platform.
Platforms & Apps
Commerce Briefs: September 11, 2023

September 11, 2023 • Sig Ueland

Updates on shipping labels, green logistics, social commerce, B2B tools, headless commerce, more.
Content Marketing
A Subtle Change to Win Backlinks

September 10, 2023 • Armando Roggio

What types of content would appeal to potential linkers, such as bloggers, journalists, and editors?
Social Media
Ecom Exec: Marketing Attribution Is a Waste

September 8, 2023 • Eric Bandholz

Andrew Faris, a former ecommerce CEO, now advises merchants on growth strategies, including Meta Ads management.
On-page SEO
SEO for Events

September 7, 2023 • Ann Smarty

Tactics include title keywords, consistent URLs, schema markup, speaker pages, and more.
Content Marketing
5 Content Marketing Ideas for October 2023

September 5, 2023 • Armando Roggio

This installment of our long-running series includes ideas for Disney, Halloween, baseball, breast cancer, and an infamous radio broadcast.
Analytics & Data
Google Analytics 4 Transition Update

September 5, 2023 • Morgan Jones

Universal Analytics has stopped collecting data for most users. Here's what to do next.
Platforms & Apps
Commerce Briefs: September 4, 2023

September 4, 2023 • Sig Ueland

This week's Commerce Briefs includes updates on Buy with Prime, Bonanza marketplace, DHL cross-border shipping, and more.
Google Ads
Unpacking ‘Demand Gen’ Google Ads

September 3, 2023 • Matthew Umbro

Google's new top-of-funnel campaign type includes in-feed ads in YouTube Shorts.
Inventory
JoshsFrogs.com Growing Leaps and Bounds

September 1, 2023 • Eric Bandholz

A hobby in 2004 is now a 90-employee, two-facility business — a one-stop shop for pet frogs.