Page 29 – Practical Ecommerce

Category

Finance
Klaviyo IPO Fueled by Data, Shopify Collab

August 30, 2023 • Armando Roggio

The email and SMS pioneer will soon be public thanks to data expertise and Shopify support.
Technical SEO
How Google Personalizes Search Results

August 29, 2023 • Ann Smarty

Search results differ based on a user's history, interactions, location, and more.
Design & Dev Tools
19 Free Web Design Tools from Summer 2023

August 29, 2023 • Sig Ueland

This installment of our quarterly design-tool series includes new color palette generators, icon libraries, no-code builders, and more.
Photography & Video
4 Handy AI Video Generators

August 28, 2023 • Ann Smarty

Sophisticated tools offer many languages, avatars, voices, editing options, and more.
Local Business
Tattoo Biz Suits Danish Entrepreneur

August 25, 2023 • Eric Bandholz

Rasmus Cort is co-owner of five tattoo shops and a provider of tattoo skincare products.
Marketing & Advertising
Tools to Monitor Competitors’ Ads

August 22, 2023 • Samantha Collier

Platforms such as TikTok, Google, Meta, and LinkedIn provide free details of all advertisements — the owner, views, run date, more.
Schools & Resources
13 Free Online Courses for Entrepreneurs

August 22, 2023 • Sig Ueland

Learn basic skills such as accounting, marketing, and funding as well as creativity, tools, mental frameworks, and more.
Google Ads
ChatGPT Prompts for Pay-per-click Ads

August 21, 2023 • Ann Smarty

Grouping keywords, estimating budgets, generating copy — ChatGPT can streamline paid search and social media campaigns.
Customer Retention
Ecommerce Companies Need Flywheels

August 20, 2023 • Armando Roggio

Happy customers buy again and refer friends, who also buy again and refer friends. It's a recipe for sustained growth.
Photography & Video
Using Photos to Convey Product Size

August 18, 2023 • Pamela Hazelton

Misleading product images cause confusion, creating preventable returns and negative reviews.
On-page SEO
SEO and Old Content

August 17, 2023 • Ann Smarty

Yes, fewer articles help Google crawl a site. No, deleting old articles does not automatically improve rankings.
Content Marketing
ChatGPT Prompts for Content Ideas

August 15, 2023 • Ann Smarty

Specificity and persistence are keys for generating meaningful results from ChatGPT.
Shipping & Fulfillment
Pondering the Cost of Ecommerce Returns

August 14, 2023 • Armando Roggio

Returns of purchased ecommerce goods are on the rise. Are tighter return policies the answer?
Schools & Resources
10 (More) Books to Grow a Business

August 14, 2023 • Sig Ueland

Last month we published a list of 14 books to jumpstart growth. Here are 10 more.
Google Ads
Google Ads Streamlines Switch to Performance Max

August 13, 2023 • Matthew Umbro

Gradual is better when upgrading Dynamic Search and Display campaigns to Performance Max.
Content Marketing
YouTube Marketer Adjusts to AI

August 11, 2023 • Eric Bandholz

The men's hairstyling channel "Slikhaar TV" has over 2 million subscribers — but not 2 million viewers.
On-page SEO
SEO and Internal Anchor Text

August 10, 2023 • Ann Smarty

A website's internal links help search bots and humans. So does the links' anchor text.
Business
5 Predictions for the 2023 Holiday Shopping Season

August 8, 2023 • Armando Roggio

Since 2013 we've predicted holiday sales for the coming season. Here's our 2023 installment.
Social Media
Here’s Why I’m Sticking with Threads

August 7, 2023 • Samantha Collier

Despite the post-launch traffic drop, Threads will benefit from Meta's quick adjustments and X's turmoil.
Customer Retention
11 Post-purchase Retention Tactics

August 7, 2023 • Pamela Hazelton

What happens after a sale impacts a customer's decision to buy again.
Staffing
Profasee Founder on Hiring, Firing, More

August 4, 2023 • Eric Bandholz

Chad Rubin is a serial entrepreneur and an ecommerce pioneer. He's hired a lot of employees. He's fired a lot, too.
Design & Dev Tools
Google’s Advice on Domain Names

August 3, 2023 • Ann Smarty

Three Google veterans discussed domain name practices in a recent podcast. Here are their suggestions — and ours.
Content Marketing
AI-based Content Curation Tools

August 2, 2023 • Ann Smarty

AI-driven platforms can locate, analyze, summarize, and repurpose content. Here are five handy tools to get started.
Content Marketing
5 Content Marketing Ideas for September 2023

August 1, 2023 • Armando Roggio

In September, try solving customer concerns, jumpstarting Halloween, delving into short-form videos, experimenting with AI, and telling Uncle Sam's story.
Business
July 2023 Top 10: Our Most Popular Posts

July 31, 2023 • PEC Staff

In July, readers preferred articles on growing a business, graphic design, Google Ads, content marketing, and more.
Schools & Resources
12 Books on the History of the Internet and Ecommerce

July 31, 2023 • Sig Ueland

The origins of Google, Amazon, and Facebook started long before those companies launched. Here's our rundown of books chronicling how it all began.
Staffing
E-bike Seller Hires Best Customer, Saves Sales

July 28, 2023 • Eric Bandholz

Aaron Powell launched Bunch Bikes, an electric kid-hauler cargo bike, in 2017. Then the pandemic hit, nearly closing the company. Then he hired his best customer.
Technical SEO
Dos and Don’ts for 301 Redirects

July 27, 2023 • Ann Smarty

301 redirects are essential for search engine optimization. But improper use can do more harm than good.
Platforms & Apps
12 Shopify Apps with ChatGPT Integration

July 25, 2023 • Ann Smarty

Shopify app developers are embracing ChatGPT for customer service, product descriptions, and more.
Email & Text Marketing
7-Email Sequence to Boost Back-to-school Sales

July 24, 2023 • Armando Roggio

Back-to-school purchases are among the top U.S. retail revenue generators. The 2023 selling season will likely break records.