Category

Business

An ecommerce site is a business. Our Management & Finance category addresses online payments, funding needs, employee issues, merchant profiles, key metrics, multichannel and omnichannel strategies, cross-border analyses, inventory management, accounting topics, sales taxes, and much more.

Amazon & Marketplaces | B2B | Cross-border Selling | Finance | Fraud Prevention | Inventory | Local Business | Payments | Shipping & Fulfillment | Staffing

Business
E.U.’s New Data Protection Law Affects Companies Worldwide

March 8, 2017 • John Di Giacomo

You should read this article. You should take it seriously. I’ll admit it — we lawyers are risk averse. We tend to prepare clients for the terrors in the night ...
Amazon & Marketplaces
To drive sales on Amazon, optimize keywords

March 4, 2017 • Phil Masiello

There are three ways to sell on Amazon. First, you can become an Amazon vendor, a first-party wholesaler of your products to Amazon, to resell. There are marketing opportunities for this ...
Business > Merchant Voice
Planning for failure

March 3, 2017 • Richard Stubbings

Among the initial tasks of starting a company is to organize a business plan. It’s the first of many plans in the life of a business. After all, a well-managed business ...
Business > Merchant Voice
My ecommerce canon

March 1, 2017 • Peter Keller

I always enjoy discussing ecommerce and entrepreneurship with friends and other people. I love helping them. I’m frequently asked about resources for folks that are interested in learning more about ecommerce.
Payments
Credit Card Processing: 3 Items to Review on Jan. 2017 Statement

February 27, 2017 • Phil Hinke

Merchants should have received their credit card processing statements for January 2017 activity. They should take the time to review three important items. Investigate Customer Refunds It’s not uncommon for merchants to ...
Business
Why Adopt Conversational Commerce?

February 26, 2017 • Gagan Mehra

New methods of engaging consumers are launched frequently. Few are successful. Conversational commerce, however, has gained widespread adoption in a short period. Conversational commerce enables transactions via instant messaging tools, such ...
Business
3 Retail Pricing Strategies for Ecommerce

February 23, 2017 • Armando Roggio

Many online retail businesses use one of three popular strategies to set product prices: cost-based, competitor-based, and value-based. It can be a challenge to know how much to charge for a ...
Business > Merchant Voice
Generic online box shifters are doomed

February 21, 2017 • Richard Stubbings

2017 is going to be a difficult year. Smaller ecommerce and brick-and-mortar retailers will be squeezed out by the bigger players. Amazon will continue its push to stock the most ...
Amazon & Marketplaces
For success on Amazon, sell your own brands

February 15, 2017 • Phil Masiello

I have been selling on Amazon for many years. I have learned a few things about how to use the marketplace to expand and enhance my ecommerce efforts. In this ...
Business
17 WordPress Plugins to Create Content

February 13, 2017 • Sig Ueland

The right set of WordPress plugins can help create content that engages readers and drives traffic. Here is a list of plugins to help create content for your WordPress website. There ...
Amazon & Marketplaces
Dissecting Amazon’s 2016 Financial Performance

February 9, 2017 • Marcia Kaplan

For years when Amazon failed to show a profit, financial analysts were unperturbed. Now that Amazon is profitable, it is taking a hit for not being profitable enough and missing ...
Business
10 Ingredients for Ecommerce Success

February 8, 2017 • Dale Traxler

There is no fast track to success in ecommerce, or any other type of business. I owned and operated a successful ecommerce company for 10 years. We sold that business, and ...
Business > Merchant Voice
Finding your brand’s voice, and its communication channel

February 6, 2017 • Peter Keller

I launched FringeSport in 2010. It’s taken almost all of that time to find a voice for the brand and a primary channel to communicate that voice. I struggled with ...
Amazon & Marketplaces
Using Amazon to launch NuPeptin, my new brand

February 4, 2017 • Phil Masiello

Launching a brand or ecommerce business is risky and expensive. You can do all of the research in the world, but until the rubber hits the road, you really don’t ...
Business > Merchant Voice
3 early mistakes in building my business

January 29, 2017 • Peter Keller

When I talk to entrepreneurs who have a “side hustle” — a side venture to their full-time employment — many times they ask when to leave their “safe” job and ...
Business > Merchant Voice
The challenge of setting up a second website

January 28, 2017 • Elizabeth Hollingsworth

There must be many businesses that launch with a specific customer target market in mind, and then receive orders from quite different groups. When I launched My Wedding Décor in April ...
Amazon & Marketplaces
Using Amazon to build an ecommerce brand

January 27, 2017 • Phil Masiello

I love Amazon, both as a consumer and as a seller. There isn’t a more effective place to launch a brand and learn about consumer behavior than the Amazon marketplace. In ...
Business
Legal: Protecting Against Idea Misappropriation Claims

January 17, 2017 • John Di Giacomo

Ideas are cheap. But ideas can also help an ecommerce company improve its products and services. Often a merchant’s customers or partners are in the best position to provide such ...
Amazon & Marketplaces
For Merchants, How to Navigate Amazon’s Marketplace?

January 13, 2017 • Kerry Murdock

The increasing dominance of Amazon has many merchants scratching their heads, wondering how exactly to work with that company, and how that company will impact their own businesses. I recently spoke ...
Finance
2016 Holiday Ecommerce Wrap-up

January 12, 2017 • Marcia Kaplan

Despite concerns that political turmoil would dampen holiday spending, ecommerce sales made a strong showing in 2016. Even with a sluggish November start, revenues increased by 11 percent over 2015,
Amazon & Marketplaces
Implications of Amazon’s Dominance for Brands, Retailing

January 10, 2017 • Jeremy Hanks

Consumers around the world are acquainted with Amazon. I spent $3,607.08 on Amazon in 2016 alone. With 54 million U.S. consumers (64 million worldwide) in its Prime program, Amazon rivals ...
Shipping & Fulfillment
6 Expensive Ecommerce Shipping Mistakes

January 9, 2017 • Armando Roggio

Ecommerce shipping mistakes like choosing the wrong service level, using too much packaging, or even not researching what it will cost to ship a given product can cost online retailers ...
Amazon & Marketplaces > Merchant Voice
The dreaded Amazon A-Z claim, part 2

January 7, 2017 • Richard Stubbings

There are still readers who are commenting on “The dreaded Amazon A-Z claim,” my post from May 2013. I will not repeat that post here. But in light of some of ...
B2B
How to Integrate B2B Ecommerce with ERP Systems

January 4, 2017 • Lori McDonald

Integrating a B2B company’s ecommerce site with internal systems can streamline operations and simplify customers’ buying experiences. Integrations offer significant benefits, but they are often difficult to get right. One of ...
Fraud Prevention
Using Google Analytics to Identify Fraudulent Orders

January 3, 2017 • Morgan Jones

Fraudulent transactions can occur for most any ecommerce company. Larger companies can invest in sophisticated fraud protection services. But smaller merchants sometimes attempt to detect fraud themselves. Back in 2014 we addressed ...
Business > Merchant Voice
When an ecommerce side hustle becomes real

January 2, 2017 • Peter Keller

I’ve been talking with many budding ecommerce entrepreneurs lately. A big question I’m asked is along the lines of “when is it time to quit your day job and focus ...
Business > Merchant Voice
For 2017: Better marketing, better products, better automation

December 30, 2016 • Elizabeth Hollingsworth

I have been using the holidays to plan a three-point strategy for 2017. Create better targeted marketing. Fine-tune my product range and pricing for better profitability. Streamline customer service with automated emails where ...
Business
2016 Top 25: Our Most Popular Posts of the Year

December 30, 2016 • PEC Staff

As the year draws to a close, we’ve compiled a list of the 25 most popular articles published during 2016, based on the number of page views. Popular subjects included search engine optimization,
Business
Ecommerce Packing Tips That Will Please Customers

December 29, 2016 • Armando Roggio

An online retail transaction is complete only when the shipment arrives safely at the customer’s door. No amount of website design, creative marketing, and friendly personnel will matter to your ...
Shipping & Fulfillment
3 Shipping Policies That Anger Customers

December 23, 2016 • Pamela Hazelton

Shipping costs are a primary reason for cart abandonment. But cost is not the only shipping issue that can harm your business. What happens after a customer makes a purchase is ...

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