Google Ads
Google Ads’ campaigns are a primary traffic and sales channel for many ecommerce businesses. Our vast library of Google Ads’ articles addresses setup, tag management, Google Shopping, structured data, automated bidding, and more.
-
Google Ads
SEO: How to Combat Google’s Ad Increase
April 1, 2016 • Jill Kocher Brown
In the wake of Google’s move to increase ads at the top of the search results pages while removing side-rail ads, many are focusing on the impact on paid advertising ...
-
Google Ads
Using Pinterest Ads to Drive Ecommerce Sales, Reach Mobile Consumers
March 2, 2016 • Robert Brady
The amount of time people spend on their smartphones is amazing. Americans reportedly spend 4.7 hours each day on their smartphones and they check social media accounts 17 times daily. That’s a ...
-
Google Ads
Using Facebook’s New Dynamic Product Ads
February 3, 2016 • Robert Brady
As ecommerce has become mainstream, the number of products available to buy online has increased. For goods like shoes, which typically are tried on for size, sites like Zappos came ...
-
Google Ads
Ecommerce Pay-per-click Ad Trends for 2016
January 12, 2016 • Robert Brady
Each year I review my previous year’s trend predictions for pay-per-click ecommerce advertising. In last year’s post, I predicted three trends: the rise of Google Shopping campaigns, the growth of ...
-
Google Ads
Yahoo’s New Product Ads a Good Opportunity?
December 6, 2015 • Robert Brady
Product ads have populated search engine results pages since 2010, when Google added them to the AdWords platform. Bing followed suit in 2014. Even Facebook added product-focused ad units earlier ...
-
Google Ads
Using AdWords to Target Existing Customers
October 29, 2015 • Robert Brady
Revenue growth opportunities for ecommerce merchants fit into one of two categories. Get more customers. Get existing customers to spend more. The option to get more customers is often the first approach that ...
-
Google Ads
Turn Social Traffic into Sales with AdWords Remarketing
September 25, 2015 • Robert Brady
Social media is huge. Facebook has more than 1.7 billion accounts. It reportedly had a 24-hour period where 1 billion of those accounts logged in. That’s one in seven people ...
-
Google Ads
PPC Ads: Understanding Keyword Match Types
September 2, 2015 • Robert Brady
In the world of pay-per-click advertising, a keyword can have different variations. For Google AdWords and Bing Ads, there are five variations, called “match types.” Each one has a specific ...
-
Google Ads
Bing Offers Native Ads in Its PPC Platform
July 27, 2015 • Robert Brady
Bing just announced native ads as a new beta offering in its Bing Ads platform. This brings native ads to the mainstream pay-per-click advertiser. In this post, I’ll address native ads, how they compare to ...
-
Google Ads
3 Strategies for PPC Ad Copy, for Ecommerce
June 29, 2015 • Robert Brady
There are many moving parts in pay-per-click advertising — from keyword selection to bid management to ongoing optimization. But ad copy is where you make that invaluable first impression on ...
-
Google Ads
Using Ad Extensions in AdWords, Bing Ads to Boost Performance
May 29, 2015 • Robert Brady
Every company presumably wants its listing at the top of the results page for a Google or Bing search. It is a powerful position if you’re selling a product or ...
-
Google Ads
Pay-per-click: The Case for Bing Ads
March 31, 2015 • Robert Brady
The dominance of Google hit home for me this past week as I was listening to a phone call for one of my clients. The representative on the phone was ...
-
Google Ads
Google AdWords Launches Call-only Campaigns
March 4, 2015 • Robert Brady
A major update to Google AdWords occurred in 2013 with the introduction of Enhanced Campaigns. It was designed to streamline campaign management across multiple devices. But, in the process, it eliminated ...
-
Google Ads
Pay-per-click Ads: Unlocking the AdWords Dimensions Tab
February 3, 2015 • Robert Brady
The AdWords interface is cluttered and hard to understand. A colleague of mine put it best when she said that AdWords is an enterprise tool. Unless you’re a regular user ...
-
Google Ads
3 PPC Advertising Trends in 2015, for Ecommerce
January 2, 2015 • Robert Brady
The pay-per-click advertising industry is always changing and 2014 was no exception. There were many new features launched in AdWords and Bing Ads as well as on social platforms, such as ...
-
Google Ads
13 Free Resources to Learn Paid Search
November 17, 2014 • Sig Ueland
Launching a paid search campaign can be a scary proposition for an ecommerce beginner. Pay-per-click advertising means spending money to acquire potential customers — a scary proposition to any emerging ...
-
Google Ads
Using Google AdWords Countdown Script, for Urgency
May 27, 2014 • Matthew Umbro
One of the most powerful messages in advertising copy involves playing to your consumers’ sense of urgency. This notion is portrayed with terms such as “limited time offer” or “one-day ...
-
Google Ads
The New Google Shopping: What Merchants Need to Know
April 21, 2014 • Matthew Umbro
Last October, Google AdWords released Shopping campaigns, a new format and the next iteration of Product Listing Ad management. In early April, AdWords announced that all merchants will need to ...
-
Google Ads
Demystifying Google AdWords Keyword Variants
March 27, 2014 • Matthew Umbro
Within the settings of every Google AdWords Search Network campaign is a feature designed to make advertisers’ lives simpler. But since its inception, it has caused more angst than ease.
-
Google Ads
AdWords: Understanding Flexible Conversion Tracking
March 4, 2014 • Matthew Umbro
Over the last month, Google AdWords has made a significant update to how conversions are tracked and attributed. Flexible conversion tracking represents Google’s ongoing effort to provide the most accurate ...
-
Google Ads
Pay-per-click Ads: Importance of Bid Modifiers
January 28, 2014 • Matthew Umbro
Many online marketers have debated the pros and cons of Google AdWords Enhanced Campaigns over the last year, but one feature has proven its worth: bid modifiers. Bid modifiers act ...
-
Google Ads
3 Tactics to Reassess Paid Search in 2014
January 3, 2014 • Matthew Umbro
In many ways, 2013 was a transition year for paid search. We saw the launch of AdWords Enhanced Campaigns, to more precisely target searcher intent. We also saw the next ...
-
Google Ads
Using AdWords’ Cost-per-acquisition Flexible Bidding
December 5, 2013 • Matthew Umbro
In May, Google began offering flexible pay-per-click bidding strategies, which allow advertisers to automate bids based upon different goals. For example, advertisers can now target a specific cost per acquisition ...
-
Google Ads
5 Tips for Google’s Enhanced Campaigns
October 24, 2013 • Matthew Umbro
Google AdWords Enhanced Campaigns have been mandatory for all advertisers since July 23. But they have been in use since the end of February. During this time, my team and ...
-
Google Ads
Dynamic Search Ads Complement Pay-per-click Efforts
October 1, 2013 • Matthew Umbro
Google’s Dynamic Search Ads allow pay-per-click advertisers to show text ads based on relevant queries that are not otherwise in an ad campaign. It’s been nearly two years since Google ...
-
Google Ads
24 Pay-per-click Advertising Tools
September 16, 2013 • Sig Ueland
Managing a pay-per-click advertising campaign can be time-consuming and expensive. Fortunately, there is a wide range of tools available to create efficient ad copy and to optimize your budget. Here is ...
-
Google Ads
5 Pay-per-click Filters to Avoid Drowning in Data
September 3, 2013 • Matthew Umbro
The amount of data available to pay-per-click advertisers can seem overwhelming. Advertisers have to find the optimizations that will make the most impact, as many won’t move the needle one ...
-
Google Ads
Google Offers Paid and Organic Search Report
August 23, 2013 • Jill Kocher Brown
Paid and organic search work better together. Because searchers inherently trust that search engines are recommending the best pages in search results, when brands rank well in both paid and ...
-
Google Ads
5 Pay-per-click Holiday Tasks to Do Now
August 6, 2013 • Matthew Umbro
The beginning of the holiday season is right around the corner. It is often the busiest and most profitable period of the year for ecommerce merchants. Now is the time to plan your holiday pay-per-click advertising campaigns. There are many pay-per-click initiatives that merchants can...
-
Google Ads
4 Lessons from Google’s Dynamic Remarketing Ads
July 9, 2013 • Matthew Umbro
Google recently announced the launch of a sophisticated new ad feature called Dynamic Remarketing. It works much the same as general remarketing, but the ad units showcase products that visitors viewed. If a shopper came to your site and viewed, say, a specific running shoe, you can in...
Custom GPTs for Marketers
AI Tools to Create Reels, TikToks, Shorts
GA4: User Acquisition vs. Sessions
3 AI-powered SERP Analyzers
Will Custom GPTs Boost Ecommerce?
3 New Metrics for Today's SEO
7 Steps to Checkout Success
Harnessing Organic Social Media to Boost Sales
The Profitable Seller: Mastering Amazon FBA in 2023