Category

Google Ads

Google Ads’ campaigns are a primary traffic and sales channel for many ecommerce businesses. Our vast library of Google Ads’ articles addresses setup, tag management, Google Shopping, structured data, automated bidding, and more.

Google Ads
Google Ads Keyword Planner Gets an Upgrade

April 11, 2019 • Robert Brady

The other day I went to the Keyword Planner in Google Ads. I was greeted by a lightbox message that stated, “A Better Keyword Planner.” The box said six "key features" were improved. Here's my take on the changes.
Google Ads > Merchant Voice
How Google Shopping has affected my ecommerce site

April 1, 2019 • Elizabeth Hollingsworth

It’s been more than six months since I started advertising on Google Shopping. It has greatly improved my revenue, as well as traffic to my site. In this post, I'll recap the metrics.
Google Ads
Boost Google Ads’ Quality Score for PPC Success

March 14, 2019 • Armando Roggio

Google Ads' quality score is a bid multiplier that can make purchasing ads on the popular pay-per-click advertising platform less expensive. A high quality score is also a strong indicator of PPC success, so boosting an ad's quality score could lead to more interactions and sales.
Google Ads
Google Shopping Campaigns Could See 10 Percent More Impressions

March 12, 2019 • Robert Brady

A recent change by Google Ads could increase impressions by 3 to 10 percent for advertisers that use Shopping campaigns but opt out of the Search Partners network. Here’s what you need to know.
Google Ads
How to Structure Google Ads Text Campaigns for Ecommerce

March 11, 2019 • Armando Roggio

Text-based, pay-per-click (PPC) advertising is a fundamental part of promoting an ecommerce business. These seemingly simple ads can appear higher on a search results page than organic listings and they can target potential customers actively seeking the products your business sells.
Google Ads
Say Goodbye to ‘Average Position’ Metric in Google Ads

February 27, 2019 • Robert Brady

Last year Google Ads finally transitioned all advertisers to its new interface. There were many changes. One was that "Average Position" no longer appeared in a column by default. And now Google has made it official.
Google Ads
Setting Up ‘Promotions’ in Google Shopping

January 2, 2019 • Robert Brady

The new promotion feature in Google Shopping can help an ad stand out with a blue “Special offer” link. Once clicked, the offer appears as a popup. It's a good way to move past the typical components of a Shopping ad: product name, price, brand, and image.
Google Ads
Google Ads: ‘Exact Match’ Keeps Getting Less Exact

December 6, 2018 • Robert Brady

Google recently announced another change in “exact match” keywords to include close variations with the same meaning as the keyword. I was not a fan when Google first altered the “exact match” policy in 2017. And I’m not a fan of the latest change because keywords are no longer an “exact match.”
Google Ads > Merchant Voice
I should have used Google Shopping ads sooner

November 25, 2018 • Elizabeth Hollingsworth

If you’re a nationwide retailer — or even statewide — you may advertise on Google Shopping, if not Google Ads, or both. As a small online-only retailer, I wish I had ...
Google Ads
Google Ads Expands Headlines, Descriptions, Characters

September 5, 2018 • Robert Brady

For many years Google AdWords allowed 25 characters for a single headline and 35 characters per line for two lines of description text. But Google Ads (formerly AdWords) has made a couple of changes that advertisers should know about. You can now add more text to your existing text ads and utilize a new type of text ad.
Google Ads
3 Mistakes to Avoid on the Google Display Network

August 7, 2018 • Robert Brady

The Google Display Network has the potential to generate massive traffic. It’s a powerful opportunity for any advertiser. But it can cause powerful harm when mistakes occur. Here are three dangers of advertising on the GDN and how you can avoid them.
Google Ads
Report: Internet Trends Favor Amazon, Mobile, Social

June 5, 2018 • Robert Brady

On May 30, Mary Meeker of Kleiner Perkins Caufield & Byers, the venture capital firm, delivered her “Internet Trends 2018” report at the Code Conference in Rancho Palos Verdes, Calif.
Google Ads
AdWords Smart Bidding: Dos and Don’ts

May 1, 2018 • Robert Brady

"Smart Bidding" is the umbrella term in AdWords for automated bid strategies. Smart bids can vary — from targeting page placement to outranking a competitor. There are seven Smart Bidding options. In this post, I'll address each one.
Google Ads
Step-by-step PPC Testing Strategy for Any Advertiser

February 28, 2018 • Robert Brady

Ad copy is often the first interaction a consumer has with a business. For AdWords and Bing Ads, advertisers have 30 characters in Headline 1, 30 characters in Headline 2,
Google Ads
Creating Dynamic Ads on Facebook

February 7, 2018 • Robert Brady

In "Using AdWords’ New ‘Responsive Ads’ Format," my article from February 2017, I explained how AdWords allows advertisers to insert ad content on the fly, such as a logo, images, text, and the business name. It's a cool feature for advertisers short on time and design resources. In keeping with the theme, in this post I'll address Facebook, the other player in the online advertising duopoly
Google Ads
Testing Pay-per-click Ad Copy Requires Human Intuition

January 12, 2018 • Robert Brady

My first step in setting up a new AdWords campaign is to test the ad copy. AdWords has long recommended running three or more ads in each ad group. It’s an industry practice to test new messaging. The most common protocol for testing ad copy in a single ad group uses the following pattern.
Google Ads
AdWords: 3 Ways to Find Negative Keywords

December 12, 2017 • Robert Brady

Inside every AdWords account there is a report that shows the exact words (a “query”) that searchers typed into Google before clicking on a specific ad. It’s called the Search ...
Google Ads
AdWords: Navigating the New ‘Opportunities’ Tab

November 21, 2017 • Robert Brady

If you’re an AdWords advertiser, you likely know about the new AdWords’ experience. Google sent emails to all users and has posted reminders throughout the legacy interface. Google will discontinue ...
Google Ads
Don’t Forget Bing for 2017 Holiday Advertising

October 3, 2017 • Robert Brady

New pay-per-click advertisers invariably start with AdWords. Google holds a dominant share of search volume in the U.S. and even the name Google is synonymous with online searching. However, savvy advertisers ...
Google Ads
AdWords Changes Coming Fall 2017

September 13, 2017 • Robert Brady

There has been a flurry of activity from AdWords during the past couple of weeks. If you’re an advertiser, you’ve likely noticed the emails from AdWords, coming fast. In this ...
Google Ads
4 New Features for AdWords Ecommerce Advertisers

June 2, 2017 • Robert Brady

Google recently held its Marketing Next event and announced several changes to its suite of advertising-related products. In this article, I’ll address four of the changes that are important to ...
Google Ads
AdWords Promotion Extension Coming Soon

May 10, 2017 • Robert Brady

Google continuously tinkers with the appearance of ads on its search result pages. In the past couple of years, Google removed the right-side ads and added a new fourth ad ...
Google Ads
AdWords: Exact Match Not So Exact Anymore

April 3, 2017 • Robert Brady

You may have missed the blog post from AdWords on March 17 about the expansion of close variants. The second paragraph of that post reads, in part: … over the coming months ...
Google Ads
‘Engagement on Facebook’ a New Custom Audience to Target

March 15, 2017 • Robert Brady

Facebook continues to develop and grow its online advertising platform. It has recently released a new way to define audiences that is based on interaction inside of Facebook. In this ...
Google Ads
Using AdWords’ New ‘Responsive Ads’ Format

February 1, 2017 • Robert Brady

As of yesterday, January 31, Google AdWords no longer allows advertisers to create or edit standard text ads. This should not come as a surprise. In September, Google announced the January ...
Google Ads
Using Demographic Targeting in AdWords

January 9, 2017 • Robert Brady

Online advertising is all about getting your offer in front of the right person at the right time. Keyword-based search ads have long been the gold standard for timing, as ...
Google Ads
3 AdWords Reports to Run before the New Year

December 6, 2016 • Robert Brady

Pay-per-click advertising provides advertisers with much data about what potential customers are searching for, what messaging resonates with them, and how campaigns are performing. There is so much data, in ...
Google Ads
How to Identify a Competitor’s IP Address

November 7, 2016 • Robert Brady

In “How to Spy on Your PPC Competitors,” my post in August, I addressed going to “stealth mode” by excluding your competitors’ IP addresses in Google AdWords and other pay-per-click ...
Google Ads
Writing Irresistible PPC Ads

October 4, 2016 • Robert Brady

The battle for attention and clicks on the search engine results pages is heating up. For desktop users on Google, the battle is more acute with the removal of right-side ads,
Google Ads
How to Spy on Your PPC Competitors

August 25, 2016 • Robert Brady

The ecommerce industry is highly competitive. Nowhere is that more apparent than in the area of pay-per-click advertising. With heavyweights like Amazon and Ebay spending millions of dollars on PPC,

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