Google Ads
Google Ads’ campaigns are a primary traffic and sales channel for many ecommerce businesses. Our vast library of Google Ads’ articles addresses setup, tag management, Google Shopping, structured data, automated bidding, and more.
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Google Ads
AdWords: 3 Ways to Find Negative Keywords
December 12, 2017 • Robert Brady
Inside every AdWords account there is a report that shows the exact words (a “query”) that searchers typed into Google before clicking on a specific ad. It’s called the Search ...
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Google Ads
AdWords: Navigating the New ‘Opportunities’ Tab
November 21, 2017 • Robert Brady
If you’re an AdWords advertiser, you likely know about the new AdWords’ experience. Google sent emails to all users and has posted reminders throughout the legacy interface. Google will discontinue ...
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Google Ads
Don’t Forget Bing for 2017 Holiday Advertising
October 3, 2017 • Robert Brady
New pay-per-click advertisers invariably start with AdWords. Google holds a dominant share of search volume in the U.S. and even the name Google is synonymous with online searching. However, savvy advertisers ...
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Google Ads
AdWords Changes Coming Fall 2017
September 13, 2017 • Robert Brady
There has been a flurry of activity from AdWords during the past couple of weeks. If you’re an advertiser, you’ve likely noticed the emails from AdWords, coming fast. In this ...
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Google Ads
4 New Features for AdWords Ecommerce Advertisers
June 2, 2017 • Robert Brady
Google recently held its Marketing Next event and announced several changes to its suite of advertising-related products. In this article, I’ll address four of the changes that are important to ...
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Google Ads
AdWords Promotion Extension Coming Soon
May 10, 2017 • Robert Brady
Google continuously tinkers with the appearance of ads on its search result pages. In the past couple of years, Google removed the right-side ads and added a new fourth ad ...
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Google Ads
AdWords: Exact Match Not So Exact Anymore
April 3, 2017 • Robert Brady
You may have missed the blog post from AdWords on March 17 about the expansion of close variants. The second paragraph of that post reads, in part: … over the coming months ...
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Google Ads
‘Engagement on Facebook’ a New Custom Audience to Target
March 15, 2017 • Robert Brady
Facebook continues to develop and grow its online advertising platform. It has recently released a new way to define audiences that is based on interaction inside of Facebook. In this ...
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Google Ads
Using AdWords’ New ‘Responsive Ads’ Format
February 1, 2017 • Robert Brady
As of yesterday, January 31, Google AdWords no longer allows advertisers to create or edit standard text ads. This should not come as a surprise. In September, Google announced the January ...
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Google Ads
Using Demographic Targeting in AdWords
January 9, 2017 • Robert Brady
Online advertising is all about getting your offer in front of the right person at the right time. Keyword-based search ads have long been the gold standard for timing, as ...
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Google Ads
3 AdWords Reports to Run before the New Year
December 6, 2016 • Robert Brady
Pay-per-click advertising provides advertisers with much data about what potential customers are searching for, what messaging resonates with them, and how campaigns are performing. There is so much data, in ...
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Google Ads
How to Identify a Competitor’s IP Address
November 7, 2016 • Robert Brady
In “How to Spy on Your PPC Competitors,” my post in August, I addressed going to “stealth mode” by excluding your competitors’ IP addresses in Google AdWords and other pay-per-click ...
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Google Ads
Writing Irresistible PPC Ads
October 4, 2016 • Robert Brady
The battle for attention and clicks on the search engine results pages is heating up. For desktop users on Google, the battle is more acute with the removal of right-side ads,
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Google Ads
How to Spy on Your PPC Competitors
August 25, 2016 • Robert Brady
The ecommerce industry is highly competitive. Nowhere is that more apparent than in the area of pay-per-click advertising. With heavyweights like Amazon and Ebay spending millions of dollars on PPC,
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Google Ads
Are AdWords Default Settings Hurting Your Campaigns?
August 1, 2016 • Robert Brady
I recently read Nudge: Improving Decisions About Health, Wealth, and Happiness, a book by behavioral economist Richard Thaler and legal scholar Cass Sunstein. It’s an intriguing read for anyone desiring ...
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Google Ads
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Merchant Voice
Our experiment in eliminating AdWords
July 29, 2016 • Peter Keller
Back in the day, I managed a $500,000 annual pay-per-click advertising budget for CompactAppliance.com, a retailer of small-space appliances. That business was built on the pillars of PPC ads and ...
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Google Ads
Google Shopping Ads Getting Even Better; 2 Examples
July 6, 2016 • Robert Brady
Back in December 2002, Google launched a small feature called Froogle. It wasn’t a revolutionary idea by any means. There were already numerous sites at the time that allowed consumers ...
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Google Ads
Google, for Mobile-first, Changes AdWords
June 2, 2016 • Robert Brady
At its recent 2016 Performance Summit, Google’s senior vice president of ads and commerce, Sridhar Ramaswamy, stated, in the keynote address, “the shift to mobile is not something that is ...
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Google Ads
Using (Big) Data to Boost PPC Advertising
May 3, 2016 • Robert Brady
The term “big data” can be confusing. For some people, it conjures up thoughts of someone spying on their activity and then selling that information. For others, it represents a ...
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Google Ads
Leveraging Bid Modifiers for PPC Success
April 8, 2016 • Robert Brady
Setting up a pay-per-click ad account on a search engine requires a lot of work. Consider this simplified checklist, which would be typical of a new campaign launch. Campaign name. Needs ...
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Google Ads
SEO: How to Combat Google’s Ad Increase
April 1, 2016 • Jill Kocher Brown
In the wake of Google’s move to increase ads at the top of the search results pages while removing side-rail ads, many are focusing on the impact on paid advertising ...
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Google Ads
Using Pinterest Ads to Drive Ecommerce Sales, Reach Mobile Consumers
March 2, 2016 • Robert Brady
The amount of time people spend on their smartphones is amazing. Americans reportedly spend 4.7 hours each day on their smartphones and they check social media accounts 17 times daily. That’s a ...
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Google Ads
Using Facebook’s New Dynamic Product Ads
February 3, 2016 • Robert Brady
As ecommerce has become mainstream, the number of products available to buy online has increased. For goods like shoes, which typically are tried on for size, sites like Zappos came ...
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Google Ads
Ecommerce Pay-per-click Ad Trends for 2016
January 12, 2016 • Robert Brady
Each year I review my previous year’s trend predictions for pay-per-click ecommerce advertising. In last year’s post, I predicted three trends: the rise of Google Shopping campaigns, the growth of ...
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Google Ads
Yahoo’s New Product Ads a Good Opportunity?
December 6, 2015 • Robert Brady
Product ads have populated search engine results pages since 2010, when Google added them to the AdWords platform. Bing followed suit in 2014. Even Facebook added product-focused ad units earlier ...
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Google Ads
Using AdWords to Target Existing Customers
October 29, 2015 • Robert Brady
Revenue growth opportunities for ecommerce merchants fit into one of two categories. Get more customers. Get existing customers to spend more. The option to get more customers is often the first approach that ...
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Google Ads
Turn Social Traffic into Sales with AdWords Remarketing
September 25, 2015 • Robert Brady
Social media is huge. Facebook has more than 1.7 billion accounts. It reportedly had a 24-hour period where 1 billion of those accounts logged in. That’s one in seven people ...
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Google Ads
PPC Ads: Understanding Keyword Match Types
September 2, 2015 • Robert Brady
In the world of pay-per-click advertising, a keyword can have different variations. For Google AdWords and Bing Ads, there are five variations, called “match types.” Each one has a specific ...
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Google Ads
Bing Offers Native Ads in Its PPC Platform
July 27, 2015 • Robert Brady
Bing just announced native ads as a new beta offering in its Bing Ads platform. This brings native ads to the mainstream pay-per-click advertiser. In this post, I’ll address native ads, how they compare to ...
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Google Ads
3 Strategies for PPC Ad Copy, for Ecommerce
June 29, 2015 • Robert Brady
There are many moving parts in pay-per-click advertising — from keyword selection to bid management to ongoing optimization. But ad copy is where you make that invaluable first impression on ...
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