Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Social Media
TikTok Marketing Done Right

March 31, 2022 • Carolyn Mara

Unsure how to market your ecommerce business on TikTok? Here are four brands that do it well, focusing on humor and authenticity.
Google Ads
Are Google Ads SKAGs Effective in 2022?

March 28, 2022 • Armando Roggio

Single keyword ad groups were once popular in Google Ads campaigns. But has Google's pivot to ad automation made SKAGs less effective?
Marketing & Advertising
The Creator Economy Draws Entrepreneurs

March 24, 2022 • Armando Roggio

Is attracting an audience via content a better way to start and build an ecommerce business? The creator economy appeals to many would-be entrepreneurs.
Content Marketing
How to Spell Check a Website at Scale

March 22, 2022 • Armando Roggio

Checking the spelling and grammar for a single document is straightforward. But imagine having to check an entire website of 17,000 articles. Here's how.
Email & Text Marketing
Mastering Email Deliverability in 2022

March 21, 2022 • Carolyn Nye

The first step in a successful email marketing campaign is getting the message to recipients' inboxes. But that's often harder than it appears. Email guru Carolyn Nye explains in the terrific piece.
Google Ads
Google, Microsoft Update Ad Extensions, Lead Tracking, More

March 15, 2022 • Matthew Umbro

The latest round of advertising-platform updates includes dynamic ad extensions, off-site lead tracking, and automated descriptions. The changes follow from Google's and Microsoft's emphasis on automating ad functions.
Social Media
5 Examples of Off-site Social Proof

March 14, 2022 • Carolyn Mara

Social proof can reassure shoppers that a merchant's products are worth buying. We addressed on-site social proof examples in January. This piece looks at off-site uses.
Social Media
Instagram Shops: Tips and Strategies

March 8, 2022 • Carolyn Mara

Instagram shops are an extra ecommerce storefront and offer the opportunity to convert viewers into customers. Here are a few in-the-trenches selling tips.
Content Marketing
5 Content Marketing Ideas for April 2022

March 3, 2022 • Armando Roggio

Since 2014 Senior Contributor Armando Roggio has published a monthly content marketing idea generator for ecommerce merchants. His April 2022 installment includes listicles, music, and more.
Social Media
The Best Ecommerce Content for Twitter

March 1, 2022 • Carolyn Mara

The best ecommerce content for social media depends on the channel. We've addressed content for Instagram, Facebook, Pinterest, and LinkedIn. This post discusses content on Twitter.
Social Media
Behind-the-scenes Content Is Authentic Storytelling

February 24, 2022 • Carolyn Mara

Behind-the-scenes content provides customers and prospects with a real-life view of a company. It drives authenticity and thus trust. Here are four examples from online retailers.
Email & Text Marketing
How to Integrate SMS into Email Marketing

February 21, 2022 • Carolyn Nye

Many ecommerce brands drive engagement and conversions via text messages But implementing the channel requires caution and sensitivity. We explain in this helpful post.
Google Ads
Outbound Marketing In an Inbound World

February 16, 2022 • Armando Roggio

Search engine optimization, content marketing, and the whole of inbound marketing are important for promoting a business. But let’s not forget about advertising. I recently attended a marketing event where an ...
Google Ads
Benefits of Google’s Search Ads 360, Revamped

February 15, 2022 • Matthew Umbro

Google's updated Search Ads 360 is a big improvement. The interface is consistent with Google Ads. New features include easier cross-platform management, among others. We explain.
Email & Text Marketing
14 Free WordPress Plugins to Build an Email List

February 14, 2022 • Sig Ueland

There's no better ecommerce revenue driver than engaged email subscribers. This rundown, for WooCommerce and WordPress merchants, we first published in 2014. Here's the latest update.
Social Media
The Best Ecommerce Content for LinkedIn

February 13, 2022 • Carolyn Mara

We've addressed the best ecommerce content for Instagram, Facebook, and Pinterest. This post discusses dos and don'ts for content on LinkedIn.
Influencers & Affiliates
9 Types of Influencer Marketing Campaigns

February 8, 2022 • Carolyn Mara

How, exactly, should ecommerce marketers use influencers? Blog posts, social media, videos, other? We explain nine types of proven campaigns.
Marketing & Advertising
How to Make an Instagram Link-in-bio Page

February 7, 2022 • Armando Roggio

Instagram allows no links in posts. Followers who want to learn more are stuck, unless the merchant provides a link in its bio to a page with post links, to learn more. We explain.
Content Marketing
5 Content Marketing Ideas for March 2022

February 6, 2022 • Armando Roggio

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This March 2022 installment includes workshops, how-to, and more.
Marketing & Advertising
When Retailers Are Ad Platforms

February 1, 2022 • Armando Roggio

Amazon pioneered the concept of a retailer-driven ad network. Now other retailer marketplaces are selling ads, too. The trend has far-reaching implications.
Email & Text Marketing
iOS 15: Impact on Email Marketing to Date

January 30, 2022 • Carolyn Nye

Apple's iOS 15 operating system launched in September 2021. Its new "Mail Privacy Protection" inflates the reported open rates of commercial emails. This piece analyzes the impact thus far.
Content Marketing
Advertisers Can Find Power in the Dark

January 27, 2022 • Armando Roggio

Temporarily stopping ads can help clarify sales attribution. And ads that heavily promote content can mask its organic traffic benefits. So, yes, there's power in briefly going dark.
Social Media
12 Examples of Brands in the Metaverse

January 25, 2022 • Sig Ueland

Metaverse is the blending of digital and physical experiences. The term first appeared in a 1992 novel. Now brands are in the metaverse, engaging consumers creatively.
Email & Text Marketing
5 Ways to Promote a Paid Newsletter

January 24, 2022 • Armando Roggio

Many creators publish a paid newsletter. But getting subscribers is not easy. It takes aggressive promotion, such as the five ideas in this piece.
Influencers & Affiliates
4 Successful Influencer Marketing Campaigns

January 23, 2022 • Carolyn Mara

We explained influencer marketing and its key tactics in our recent 8-part series. This post reviews examples from four merchants of influencer marketing success.
Social Media
93 Mobile Games of Zynga

January 18, 2022 • Sig Ueland

By acquiring Zynga for $12.7 billion, Take-Two Interactive is receiving a huge bench of programmers, millions of users, and (at least) 93 popular mobile games, which we've listed here.
Email & Text Marketing
How to Set Up a Paid Newsletter

January 16, 2022 • Armando Roggio

The creator economy refers to podcasters, writers, musicians, and similar who are compensated directly for their work. Paid newsletters are one of those methods. We explain the concept and how to get started in this piece.
Google Ads
Setting Up Google’s Performance Max Campaigns

January 13, 2022 • Matthew Umbro

Google's Performance Max campaigns are the latest iteration in the company's emphasis on automation and machine learning. It's worth testing Performance Max despite the lack of reporting transparency.
Content Marketing
5 Content Marketing Ideas for February 2022

January 11, 2022 • Armando Roggio

Content marketing drives search engine rankings and inbound traffic. Every month since 2014 we've published a list of content ideas for ecommerce merchants. This February 2022 installment includes topics such as National Freedom Day, Bob Marle's birthday, and more.
Social Media
The Best Ecommerce Content for Pinterest

January 10, 2022 • Carolyn Mara

Pinterest may be the best social media platform to introduce products and drive online sales. We explain how to use boards and pins for ecommerce in this must-read piece.

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