Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Content Marketing
How to Find Content Topics for SEO

May 30, 2022 • Armando Roggio

Content marketing can attract potential customers, especially if it ranks highly in organic search results. Here's a primer on selecting search-worthy topics.
Email & Text Marketing
7 Reasons Why Marketing Emails Fail

May 24, 2022 • Carolyn Nye

A high-performing email marketing program requires nonstop management. Many factors can cause poor performance. Here are seven of the most common.
Content Marketing
13 Platforms for Blogging

May 23, 2022 • Sig Ueland

A blog can help establish expertise and drive consistent traffic. Here is a rundown of 13 free or nearly free platforms for publishing a blog.
Influencers & Affiliates
Advertising Trends from Top DTC Brands in 2022

May 23, 2022 • Armando Roggio

Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022.
Influencers & Affiliates
Podcast Advertising Basics for Ecommerce Brands

May 19, 2022 • Armando Roggio

Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself.
Social Media
Top 15 Brands on Instagram, for Inspiration

May 16, 2022 • Sig Ueland

Learning from top brands on Instagram can help merchants generate content ideas for their next campaign. Here is a list of top brands, including NASA, Nike, ZARA, and more.
Content Marketing
14 New and Updated Online Video Tools

May 15, 2022 • Sig Ueland

Video allows merchants to engage customers and prospects. Here is a list of new and updated video tools, including shoppable videos, live streaming, video podcasts, and more.
Google Ads
Google Topics Resembles Contextual Advertising

May 12, 2022 • Armando Roggio

Google is testing a new privacy-defending ad-targeting feature called "Topics," which sounds like contextual advertising at scale.
Google Ads
4 Questions for a Prospective PPC Agency

May 9, 2022 • Matthew Umbro

Contributor Matt Umbro is a long-time pay-per-click agency exec. Here are four questions he would ask a prospective agency if the roles were reversed.
Content Marketing
5 Content Marketing Ideas for June 2022

May 5, 2022 • Armando Roggio

Since 2014, we've published a monthly list of content ideas for ecommerce merchants. This June 2022 installment includes six-point list articles, 50th anniversaries, Flag Day, and more.
Content Marketing
Use Revue for Twitter Content Marketing

May 3, 2022 • Armando Roggio

Twitter's editorial newsletter service, Revue, is an opportunity for content marketers and creators to build email lists directly from their Twitter profiles.
Marketing & Advertising
5-point Advertising Plan to Drive Performance

April 19, 2022 • Armando Roggio

Advertising is too expensive without first understanding a campaign's goals, channels, budget, and more. Here's our 5-point plan to get the most from your next campaign.
Email & Text Marketing
Tips for Selling Ads in an Email List

April 18, 2022 • Carolyn Nye

Merchants can sometimes earn extra revenue from selling email ads that target their subscribers. Here are a few quick tips.
Google Ads
How Conversion Data Improves Google Ads Automation

April 12, 2022 • Matthew Umbro

For years Google Ads has migrated to automated, machine-learning ad management. But the performance of those automated campaigns is only as good as the conversion data. We explain.
Social Media
20 Top Selling Shops on Etsy

April 11, 2022 • Sig Ueland

Etsy is the go-to marketplace for sellers of unique, handmade jewelry, crafts, gifts, and creative supplies. Here are the top 20 shops on Etsy.
Content Marketing
5 Content Marketing Ideas for May 2022

April 4, 2022 • Armando Roggio

The May 2022 installment of our long-running content ideas series suggests focusing on competitors, specialized reports, local content, product profiles, and "National Brother's Day."
Social Media
TikTok Marketing Done Right

March 31, 2022 • Carolyn Mara

Unsure how to market your ecommerce business on TikTok? Here are four brands that do it well, focusing on humor and authenticity.
Google Ads
Are Google Ads SKAGs Effective in 2022?

March 28, 2022 • Armando Roggio

Single keyword ad groups were once popular in Google Ads campaigns. But has Google's pivot to ad automation made SKAGs less effective?
Marketing & Advertising
The Creator Economy Draws Entrepreneurs

March 24, 2022 • Armando Roggio

Is attracting an audience via content a better way to start and build an ecommerce business? The creator economy appeals to many would-be entrepreneurs.
Content Marketing
How to Spell Check a Website at Scale

March 22, 2022 • Armando Roggio

Checking the spelling and grammar for a single document is straightforward. But imagine having to check an entire website of 17,000 articles. Here's how.
Email & Text Marketing
Mastering Email Deliverability in 2022

March 21, 2022 • Carolyn Nye

The first step in a successful email marketing campaign is getting the message to recipients' inboxes. But that's often harder than it appears. Email guru Carolyn Nye explains in the terrific piece.
Google Ads
Google, Microsoft Update Ad Extensions, Lead Tracking, More

March 15, 2022 • Matthew Umbro

The latest round of advertising-platform updates includes dynamic ad extensions, off-site lead tracking, and automated descriptions. The changes follow from Google's and Microsoft's emphasis on automating ad functions.
Social Media
5 Examples of Off-site Social Proof

March 14, 2022 • Carolyn Mara

Social proof can reassure shoppers that a merchant's products are worth buying. We addressed on-site social proof examples in January. This piece looks at off-site uses.
Social Media
Instagram Shops: Tips and Strategies

March 8, 2022 • Carolyn Mara

Instagram shops are an extra ecommerce storefront and offer the opportunity to convert viewers into customers. Here are a few in-the-trenches selling tips.
Content Marketing
5 Content Marketing Ideas for April 2022

March 3, 2022 • Armando Roggio

Since 2014 Senior Contributor Armando Roggio has published a monthly content marketing idea generator for ecommerce merchants. His April 2022 installment includes listicles, music, and more.
Social Media
The Best Ecommerce Content for Twitter

March 1, 2022 • Carolyn Mara

The best ecommerce content for social media depends on the channel. We've addressed content for Instagram, Facebook, Pinterest, and LinkedIn. This post discusses content on Twitter.
Social Media
Behind-the-scenes Content Is Authentic Storytelling

February 24, 2022 • Carolyn Mara

Behind-the-scenes content provides customers and prospects with a real-life view of a company. It drives authenticity and thus trust. Here are four examples from online retailers.
Email & Text Marketing
How to Integrate SMS into Email Marketing

February 21, 2022 • Carolyn Nye

Many ecommerce brands drive engagement and conversions via text messages But implementing the channel requires caution and sensitivity. We explain in this helpful post.
Google Ads
Outbound Marketing In an Inbound World

February 16, 2022 • Armando Roggio

Search engine optimization, content marketing, and the whole of inbound marketing are important for promoting a business. But let’s not forget about advertising. I recently attended a marketing event where an ...
Google Ads
Benefits of Google’s Search Ads 360, Revamped

February 15, 2022 • Matthew Umbro

Google's updated Search Ads 360 is a big improvement. The interface is consistent with Google Ads. New features include easier cross-platform management, among others. We explain.

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